GORGIE

Team GORGIE is blown away by the incredible response from our community on Prime Day! 💸 Prime Day is one of the biggest days of the year for CPG companies - Fun fact: yesterday Amazon saw $7.2B (with a B) in consumer spending! 🎁 AND it’s a great opportunity to give our community some perks on their fave energy drink! 🙋♀️ AND it’s a perfect day to win over some new customers! On top of the “standard” prime day marketing, we also kicked off some community-led campaigns centered around our favorite humans and crowd-favorite tote. Our team was overwhelmed all day responding to DMs, tags, and comments from our community members! Yet again! Their love and support has blown us away! 💖 HUGE shoutout to each and every one of our community members for spreading the good energy, and welcoming their friends to the good energy club! Happy Prime Day 2 to all who celebrate! #GETGORGIE #EnergyDrink #WholeFoodsMarket #NaturalEnergy #HealthyChoices #Primeday #CPG #bev

Um WHAT?! We just found out that GORGIE is the #1 fastest growing energy drink at Whole Foods - even though we’re only in stores across the north east?!?! 🙊 Since our launch in Whole Foods in January 2023, G has resonated with health-conscious consumers looking for a natural energy boost without compromising on taste or quality! Our commitment to using natural ingredients without any of the nasty sweeteners has clearly struck a chord with shoppers at Whole Foods! This milestone wouldn't be possible without the incredible dedication of our team!! HUGE shout out to: 🪩 Nicholas Giannuzzi and Ally Kara for keeping our shelves stocked! 🪩 Adam Brion, our VP of Sales, for getting cans in hands and out the door! 🪩 Keeley Mennie, our Director of Shopper Marketing, for rolling out in-store marketing moments! And, arguably, the most important shout-out... drumroll please 🥁🥁🥁 🪩 THANK YOU TO OUR CUSTOMERS!!! For choosing GORGIE and for believing in our mission of providing a clean, better for you energy drink option. Good energy for all! Next step: Working hard to expand and get G into the hands of WFM shoppers across the country! #GETGORGIE #EnergyDrink #WholeFoodsMarket #NaturalEnergy #HealthyChoices #healthyenergydrink #CPG #bev

G is taking over the Hamptons this summer!! We are SO excited to see our community sipping on G from Sag Harbor to Montauk 💃 Huge shoutout to all our fave spots for helping us spread good energy throughout the Hamptons including: 🪩 Golden Pear Cafe - Custom watermelon summer spritz, umbrellas, and more to pair with your favorite lunches 🪩 The Beach Hut on Main - Did somebody say beachside spritz and energy bellini?! 🪩 Joni’s Montauk - Refreshing drinks after a hot sunny day, please! 🥂 🪩 Equinox - The best workout buddy 🏋🏼♀️ 🪩 BANDIER - Don’t forget to match your G to your set 👯♀️ 🪩 @Derek Lam - Fashion meets good energy 👗 🪩 The Children's Museum of the East End - Sips for ladies night, trunk shows, and tennis class! 🪩 By Aria x Flyblade - Good energy and elevated experiences 🚁 🪩 … & so many others!!  *Adds G to the Hamptons starter pack* If you spot G, don’t forget to tag us on socials!! No seriously — the social team in LA is living vicariously through your pics 🥲🤳🏼🥤 #getgorgie #energydrink #cpg healthyenergydrink #thehamptons #hamptonssummer

...& this is why we call Abbey our national treasure!! We are SO lucky to have you on our dream team! 💫🙌🏼

POV you go to sprouts.com and see our little G on the home page 🥹🫶 who else running to Sprouts Farmers Market for the summer BOGO!? 🏃♀️ #energydrinks #healthyenergydrinks #cpg #startup

Are we dreaming!? GORGIE has been the #1 energy drink at Erewhon not just last week, but over the last 12 weeks in total!!! Good energy is taking over LA’s iconic retailer!! A massive thank you to: 🪩 Our incredible LA community for grabbing G off the shelf 🪩 The Erewhon team who works tirelessly to keep the shelves, end caps, and coolers stocked 🪩 Our G demo crew for spreading good energy to everyone and anyone who comes by in store From the bottom of our hearts, thank you for being part of this incredible journey! Stay tuned for more milestones as we head into the summer, one can of G at a time! #getgorgie #energydrinks #healthyenergydrinks #CPG #bev #erewhon

From engineering to energy drinks!? “If you're offered a seat on a rocket ship, don't ask what seat. Just get on.” - Sheryl Sandberg I always had a passion for social media, marketing, creating content and building brands. In December of 2022, I had the opportunity to do all of that and more with GORGIE! At first glance, transitioning from a structured world of engineering to the dynamic, fluid arena of the beverage industry might seem like a leap. Yet, it felt like a natural evolution of my career, blending my technical skills with my creative aspirations. At GORGIE, I've been able to harness my analytical abilities and problem-solving skills to innovate and drive marketing strategies that resonate with today's consumers. This role has allowed me to impact brand presence and consumer engagement directly while staying on top of the latest industry trends. It wasn't just about stepping into a new industry, but stepping up to a challenge where I could bring my whole self - my technical skills and my passion for creative marketing. Every day is a new opportunity to push the boundaries of what's possible and in this fast-paced industry, the learning curve is steep, but the rewards are incredibly fulfilling. Super excited for whatever comes next! #startup #cpg #engineering

My face... is on an energy drink!? 🥤🤔 Why would a dietitian want her FACE on an energy drink?!! 👇🏼 Despite energy drinks being taboo in the health and wellness space, I started consulting for GORGIE last July - I joined the team because I was impressed by the product's innovation in the energy drink space (branding 💅🏼 and benefits ✅) ...& stayed because I was inspired by the brand's community-driven decision making! Making your community integral to the decision-making process for product development branding ensures that the innovations, nutritional benefits, and branding truly meet the needs and preferences of the consumers 🤝🏼 This approach not only creates trust and loyalty but also empowers consumers to make informed, health-conscious decisions! Being a core community member myself, I was one of the lucky people to be featured on the can (and next to my fave benefit, L-Theanine 💁🏼♀️)! Next time you're walking through Erewhon, Sprouts Farmers Market, H-E-B, Juice Press, or Earthbar grab a watermelon GORGIE and tag me in your shelf-ie!! 🤳🏼🍉🛒 #dietitian #losangelesdietitian #mediadietitian #cpg #gorgie

Thanks to you, GORGIE has risen to number one energy at Erewhon! 🙊🛍️ Can you believe it? Your incredible support keeps lifting us higher and higher 🙌🏼 Every time you grab G for your workout, afternoon pick me up, or pregame with your besties, you’re helping us spread the good energy From the bottom of our hearts, thank you for choosing us, for trusting us, and for cheering us on 🥰🫶🏼 So thank you again for making us the #1 energy drink in erewhon! Here's to many more milestones achieved together! 🥂 #getgorgie #energydrinks #healthyenergydrinks #CPG #bev #erewhon

Bringing good energy to Inc. Magazine - podcast edition! 💃🏼🎙️ Our founder, Michelle Cordeiro Grant, was a guest on Inc’s From The Ground Up podcast with Diana Ransom and Christine Lagorio-Chafkin to talk about innovation in the energy drink space, crafting a vision of “by women, for everyone”, and building a brand community-first! HUGE shoutout to Inc. for showcasing our good energy journey! Stay tuned for G’s next podcast feature… !! 👀 Thanks to the rest of Inc. Magazine's amazing podcast team: Joshua Christensen, Blake Odom, Avery Miles, Julia Shu https://lnkd.in/gx66nJFA #getgorgie #energydrinks #healthyenergydrinks #CPG #bev