GroupM

The Paris 2024 Olympic and Paralympic Games offer an unparalleled platform for showcasing creativity and innovation and we're proud to be partnering with some of our largest clients. This summer, join us in celebrating the extraordinary campaigns delivered by WPP agencies worldwide. Discover some of the remarkable work already in motion: https://ow.ly/u22750SL8zV

The power duo: Target 🤝 Pinterest | Discover how this dream partnership is revolutionizing retail in a recent panel discussion featuring Target's Stephanie Stopulos and Pinterest’s Carrie Sweeney ⤵️ Key takeaways: – The journey from discovery to purchase has significantly shortened due to the evolution of social platforms like Pinterest and TikTok. – Engaging consumers during the inspiration and discovery phase is as important as the final purchase or conversion. – Trends on social platforms tend to have a longer lifespan, offering a more sustainable approach for marketers. – Collaborations between brands and social platforms can lead to innovative, immersive retail experiences.

"An iconic candy like LIFE SAVERS Gummies deserves a showstopping number.“ Check out T&Pm’s brand-new campaign for LIFE SAVERS Gummies, their first campaign in over 10 years! Set in a distinctive world full of bright colours and gummy textures, this campaign features vibrant characters who 'Up the Wow' with each taste of a delicious gummy.

Let the games begin! In celebration of the upcoming Paris Olympics, GroupM agencies EssenceMediacom, Wavemaker, and Mindshare will be competing in our own internal series of games and competitions in the US. Yesterday, we kicked off our Opening Ceremony with an agency Olympics torch relay, trivia games, Parisian pastries, and exclusive raffles. A huge shoutout to our amazing clients at NBCUniversal for their coverage of the Olympics and bringing this cultural moment to people around the world. Don’t forget to tune into the Paris Olympics Opening Ceremony on NBC and Peacock this Friday 7/26! _ #GroupMUS #ParisOlympics

With the Paris Olympics on the horizon, there's a significant shift in the advertising landscape. More brands are spotlighting female athletes and tailoring their messages towards women, tapping into the record-breaking viewership of women's sports. Learn more about this trend from GroupM’s Matt Sweeney via Reuters: https://loom.ly/7wlq920 #GroupMUS #Paris2024

Exciting news! Colgate-Palmolive has chosen WPP as their Amazon agency of record in Europe. Together with VML’s Amazon Centre of Excellence and GroupM’s Wavemaker, this collaboration will drive growth through a data-driven, full-funnel approach.

Anker's debut US TV campaign struck a chord with millions, thanks to a strategic, data-driven approach: https://loom.ly/lk6uh8Y With a 97% average video completion rate, it was a clear demonstration of the effectiveness of precise targeting and premium placement. _ Anker Innovations LTD / Wavemaker / #GroupMNexus

🏏 Cricket is a major industry in India—Leveraging this, Wavemaker, Ogilvy, and Cadbury’s Bournvita teams developed a campaign to improve children's health across the country. Vitamin D is important for bone strength, but studies show that many children are deficient in it. To address this, the teams launched the 'D for Dreams' campaign with cricket legend Rahul Dravid. This initiative encourages children to spend more time in the sunlight and improve their cricket skills. Additionally, they used an AI tool to highlight Bournvita’s vitamin D health benefits for children. Learn more about the campaign ⤵️

Paralympians are some of the greatest athletes on the planet but, away from their sport, they face the same challenges as anyone else. Check out T&Pm’s latest campaign for Toyota (GB) plc’s broadcast sponsorship of the Paris 2024 Paralympic Games, starring the ParalympicsGB athletes Jonnie Peacock, Kadeena Cox, Laurie Williams, and Robyn Love ⤵️

Ever considered what it would be like if you took the best parts of Twitch or YouTube livestreams and combined them with the best parts of teleshopping? Where products are featured on-screen in real time, and users can click straight through to an Amazon product page to buy while they watch? What if audiences were also identified and engaged using Amazon’s excellent first party shopper data? Perhaps, like us, you think this sounds like the marketer’s dream! But this particular dream has actually been true since 2019, in the form of Amazon Live. But now, after five years, this ecommerce livestream platform is colliding with the new world of influencer marketing – and sparks are flying. This is your guide to getting on board with Amazon Live, and the right influencers, to create the ultimate interactive e-shopping experiences: 👉🏻 What is Amazon Live? 👉🏻 How have influencers integrated with Amazon’s advertising tools? 👉🏻 Amazon Live influencers 👉🏻 How brands are using Amazon Live 👉🏻 Tips for brands looking to partner with Amazon Live influencers Read our blog here: https://loom.ly/pAKFvwc #InfluencerMarketing #AmazonLive #SocialMediaMarketing #MarketingStrategy #SocialCommerce