HSMAI

Everyone at HSMAI would like to extend a huge CONGRATULATIONS to our latest Global HSMAI Certificants CHDM: Ryan LeVeque, CRME, CHDM, CHRM Pearl Tam, CHDM CRMA: Madeline Campbell Amna Yousuf CRME: Saif Jugari Margaret Wilcox, CRME Alex Willard Logan Cleaver Bradley Poock, CRME Elaine Swain Are YOU looking to enhance your value, advance your career, and positively affect your company’s bottom line? There's never been a better time to achieve one of the industry's most respected global certifications! Explore the opportunities here: https://lnkd.in/grgCDnU #HSMAI #hospitality #CRME #CHDM #CHBA #CRMA

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HSMAI Foundation Announces 2024 Global Collegiate Case Competition Winners The Hospitality Sales & Marketing Association International Foundation is proud to announce this year’s Global Collegiate Commercial Strategy Case Competition winner, Brigham Young University, Hawaii, with honors also to Republic Polytechnic and University of Macau. “We’re honored to recognize both the recipients of this year’s Mike Dimond Student Career Success Grant and the Global Collegiate Commercial Strategy Case Competition winner,” said Lori Kiel, CHDM, HSMAI Foundation Chair and Chief Commercial Officer, The Boca Raton. “It’s the HSMAI Foundation’s mission to foster professional development and drive innovation in the next generation of commercial leaders. These outstanding recipients exemplify the excellence that defines the future of the hospitality industry.” The Undergraduate Finalists are: 1st Place: Brigham Young University–Hawaii Students: Eimeo LEE CHIP SAO, Ether Portugal, Taakentemanoku Iobi, Teaitara Baraka Faculty Advisor: Jeff Christensen 2nd Place: Republic Polytechnic Students: Chong Ting Ting Nicole, Jordan Lee Kah Yang, Joseph Yim Zhi Yong Faculty Advisors: Celine Quek & Aston Chan 3rd Place: University of Macau Students: Yuting Lang, Yuqi Guo, Zihan Huang Faculty Advisor: Huiling Huang Read More: https://bit.ly/3XEz8Ki

HSMAI Foundation Announces 2024 Mike Dimond Student Career Success Grant Recipients The Hospitality Sales & Marketing Association International Foundation is proud to announce this year’s Mike Dimond Student Career Success Grant recipients, Daniel Ruppenicker, Grace Rucker, Bailey Jacque, and Tré Wilke IV. “We’re honored to recognize both the recipients of this year’s Mike Dimond Student Career Success Grant and the Global Collegiate Commercial Strategy Case Competition winner,” said Lori Kiel, CHDM, HSMAI Foundation Chair and Chief Commercial Officer, The Boca Raton. “It’s the HSMAI Foundation’s mission to foster professional development and drive innovation in the next generation of commercial leaders. These outstanding recipients exemplify the excellence that defines the future of the hospitality industry.” Read More: https://bit.ly/3XEz8Ki

In the closing session of HSMAI’s Commercial Strategy Conference, attendees heard from Denise Thomas, Founder and Owner, The Effective Communication Coach, on Mastering the Art of Communication: Transformative Strategies for Commercial Leaders. “When you are communicating, do not underestimate the power of meeting people where they are at,” Thomas said. “I want to emphasize the power and importance of knowing the difference between impact and intent.” She encouraged attendees to ask themselves: Is the way that I am communicating really going to help to get the desired outcome met? The travel and hospitality service industry is at the peak of change, whether it is pricing or experiences. All of us in the industry should not underestimate the power of communicating to bring out the best in each other, and Thomas provided attendees with strategies and tools to foster effective communication within their teams. #HSMAICSC24 #HSMAI

One of three innovative breakout sessions, “The Impact of AI on the Customer Journey” explored how Artificial Intelligence is changing how guests find and engage with hotels and how the next-generation of commercial strategists should align with consumer demand and leverage AI to drive performance. On leveraging AI: “Don’t just fully trust in it. We do have critical minds and we need to use them, so remember to ask why and play the long game.” - Sathya Krishnamurthy, Chief Product Officer, Milestone and Kari Ambrosius, CHDM, Senior Marketing Manager, JC Resorts #HSMAICSC24 #HSMAI

Moderated by Jason Shames, Adjunct Professor, New York University, today’s second Commercial Strategy Conference general session focused on distribution. Attendees left the panel equipped with valuable knowledge and helpful tools to effectively navigate the complexities of modern distribution dynamics. “You’ll always have consumers that go to third parties, but as their awareness grows, especially through loyalty programs, I think you’re going to see a shift towards more direct booking.” Chris Murdock, Director Distribution Strategy, Accor, and President of HEDNA “It really is about personalization, and how to we as an organization figure out what that particular guest is looking for and how do we reward them with things that make sense to them” - Sydney Goodwin, Director of Automated Distribution, Omni Hotels and Resorts “I cannot express enough how important it is to invest in training.” Sarah Fults, Vice President, Distribution, MGM Resorts International, and chair of HSMAI’s Global Distribution Advisory Board, on what is a key tenet to a hotel loyalty program #HSMAICSC24 #HSMAI

HSMAI's Commercial Strategy Conference kicked off in tandem with the #HITEC Conference with discussions of how #hotel revenue #strategy, #sales and #marketing continue to work more closely together. https://bit.ly/45FgLH4 #conferencecoverage

HSMAI celebrated the recipients of this year’s Marketing and Revenue Optimization Honorees at the HSMAI Commercial Strategy Conference: Marketing Honorees Janelle Hoffman, Marketing Educator of the Year Award. Bob Everin, Marketing Professional of the Year Awards for corporate. Holly Kathrine King, Marketing Professional of the Year Awards for single/multi-unit. Revenue Optimization Honorees Kelly McGuire, Vanguard Award for Achievement in Revenue Optimization. Scott Dahl, Revenue Professional of the Year Awards for corporate. Taylor Baca, CRME, CHDM, Revenue Professional of the Year Awards for single/multi-unit. #HSMAICSC24 #HSMAI

Day 2 of HSMAI’s Commercial Strategy Conference kicked off with a comprehensive dive into the economic and geopolitical outlook by Aryan Ryan, Director of Industry Studies, Tourism Economics. Attendees gained insight into opportunities and challenges that will arise and affect the hospitality industry, enabling them to make smarter, more confident decisions. In his opening session, Ryan expressed a dose of optimism for our economy, and for the travel industry overall. “Fears about the economy are overdone at the moment. There is still a pretty good labor markets. Though some markets are easing, leisure travel continues to experience a tailwind, as consumer budgets have the capacity. “ #HSMAICSC24 #HSMAI