🤯 What if we told you you've been setting your CPA all wrong? But more importantly - that we have a fix for it? Inceptly's co-founder Brat V had created a framework any info product biz owner could use to map out their financial model and KPI goals in a methodical way. A system that optimizes for profits above all else. 📈 In any business, there are three core financial statements that you must stay anchored to: 1️⃣ The Profit & Loss statement (P&L) 2️⃣ The Balance Sheet 3️⃣ The Cash Flow Statement These core financial statements must form the foundation for setting all your KPIs, goals, targets, and budgets - including marketing. And if you're only looking at these docs once a year, during tax season, you might be shooting in the dark when it comes to setting your CPA and CPL - and leaving lots of money on the table! In today's article, we're focusing on how to map out your P&L model, as it's the most relevant for understanding how much you can allocate towards advertising to acquire new customers. You definitely don't wanna miss out on these valuable insights! Read all about it here 🔗 https://lnkd.in/ddYM9P3b ❗ Plus, you can get the template of the P&L framework introduced in our case study and apply it to your company to get a quick health check of your funnel! Just fill out the form below to receive a FREE COPY of our P&L model template in your inbox 👇 https://lnkd.in/dVGkkYxE #Inceptly #InfoBusiness #WebinarFunnel #InfoBiz #InfoProducts #CPA #GoogleAds #Marketing #Advertising #YouTube
Inceptly
Advertising Services
Columbia, South Carolina 690 followers
Full-service performace ad agency 🚀 Grow with the performance ad team behind $950M+ in direct response revenue
About us
🚀 Inceptly: Direct Response Nerds Driving Growth across Major Advertising Platforms Are you tired of being dependent on a single traffic channel to acquire customers? 🤔 Want a true customer acquisition partner committed to growing your business—with a proven track record of success on the biggest platform you have probably NOT been able to crack yet? We've helped 7-, 8-, & 9-figure businesses across industries like - eCommerce, - information product, - SaaS, - live event to diversify their revenue, massively scale their traffic, & boost conversions! 💸 All by leveraging the power of the world's largest video platform: 🎥 YouTube. That said, we don't limit ourselves to one channel, & help our clients attain growth with precisely calibrated campaigns across Google, Facebook, TikTok, Twitch, Snapchat, & native networks. 🎞️ With an experienced creative production team in-house (from copywriting to talent sourcing, UGC procurement, editing), we have the expertise & skills to create winning video ads to scale your business without you lifting a finger. Moreover, at Inceptly, we strive to ensure not a single dollar from our clients’ budgets goes to waste. 🕵️♀️ That means we will inspect & fine-tune each element of your funnel—from LP design to tracking, & post-purchase flow. Our team in numbers: 📈 Over $200M in ad spend managed 💰 $950M+ in attributable direct response revenue 👀 More than 14B impressions 🎯150M+ clicks But wait, there's more... 🥋 Bootcamp: Want to upskill your internal team on media buying & creatives? Inside our Bootcamp program, we transplant our knowledge, SOPs, & expertise directly into your team in just a few short weeks. Learn more: https://inceptly.com/yt-bootcamp/ If you’re interested to discover how you can secure your business' future & scale beyond your wildest expectations with targeted performance ads, let's chat & see how we can help 👉: https://inceptly.com/call?utm_source=sm&utm_medium=li Let's grow together! 🌱
- Website
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http://inceptly.com
External link for Inceptly
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Columbia, South Carolina
- Type
- Privately Held
- Specialties
- Direct Response Advertising, Performance Ads, Funnel Optimization, Tracking & Analytics, Youtube Marketing, Media Buying, Video Production, Storytelling, Copywriting, and UGC
Locations
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Primary
Get directions
Columbia, South Carolina, US
Employees at Inceptly
Updates
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📣 New Inceptly's weekly marketing recap is here! 🧐 🚀 Dive into the marketing world with our top 3 must-read articles of the week! Perfect for professionals, enthusiasts, and anyone curious about the latest trends and insights.💡 🔍 Stay Informed. Stay Inspired. Join us on this exciting journey, and let's explore the best in marketing together!👇 https://lnkd.in/dbuXwF35 #digitalmarketing #googleads #campaigns #tiktok #meta #advertising #youtube #performance #microsoft
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📊 What exactly is CTR, and why should you care about it? Welcome to our guide on CTR for video ads, where we’ll break down the importance of this valuable metric, what high and low CTRs indicate about your campaigns, and most importantly - how you can optimize your ads for maximum engagement. 🚀 In this article, you'll find valuable insights and actionable steps and strategies to elevate your advertising game.💡 Ready to dive in and discover how to turn clicks into conversions? Dive right in! 🏊♂️👇 https://lnkd.in/dwsFmS_Y #Inceptly #Advertising #DirectResponse #CTR #GoogleAds #DigitalMarketing #VideoAds
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💥 📚 This Wall Street Journal bestseller's YouTube ad has been CRUSHING IT on YouTube. Have you seen it yet? Bill Von Fumetti, CPA's ad for his Wall Street Journal bestseller “Keyboard Rich” book has caught our attention, spending over $500k just in the last 30 days!💰 Our creative director Alex Simic broke down the elements that make this ad tick and what lessons you can apply to your own direct response ads: 1️⃣ The power of authority 2️⃣ The irresistible offer 3️⃣ The promise of transformation 4️⃣ Structured content delivery 5️⃣ Addressing pain points and objections 6️⃣ Social proof and statistics 7️⃣ Simplicity and accessibility 8️⃣ The personal touch 9️⃣ Clear CTA 🔟 Visual reinforcement Head over to our blog to read a detailed analysis of this ad and its winning strategies👇 https://lnkd.in/dXPfamgz #Inceptly #BillVonFumetti #Advertising #YouTubeAds #VideoAds #DirectResponse #VidTao
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🚨TikTok has just released a new playbook for SMBs, and it's packed with tips and strategies to help you succeed! 🌟 From understanding TikTok’s popularity to mastering its ad tools and creative content tips, this 19-page guide covers it all. 📈🎥 Curious to learn more? Check out our latest blog post for a detailed overview and get the link to download the full playbook.👇 https://lnkd.in/dGyCWrXt #tiktokmarketing #holidayplanning #SMBs #marketingstrategy #socialmediamarketing #business
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🚨The next version of Google Merchant Center is here, bringing a fresh look and improved functionality to multi-client accounts. With expanded navigation options, managing your accounts has never been easier. Thanks, Hana Kobzová for sharing this upgrade! Curious about the new features? Check out our latest blog post for a detailed look at the updates, complete with screenshots! 📸👇 https://lnkd.in/dBm9ZCzu #google #googleads #digitalmarketing #googlemerchantcenter #advertising #campaigns #mediabuying #success #performance
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Want to boost your YouTube video discoverability? Start with your titles and descriptions! 📈 Crafting compelling video titles and descriptions is essential for getting noticed. Here’s a quick rundown: 🔑 Keyword-Rich Titles: Use relevant keywords to help the algorithm match your video with user searches. For example, “How to Bake Perfect Chocolate Chip Cookies” is more searchable than “My Day.” ✂️ Keep Titles Concise: Aim for around 60 characters to avoid titles getting cut off in search results. ✨ Use Attention-Grabbing Words: Phrases like "how to," "tips," and "best" can entice clicks. 📝 Detailed Descriptions: Start with important keywords, summarize the video content, and include relevant links and calls-to-action. 🏷️ Utilize Tags and Hashtags: Tags categorize your content, while hashtags increase visibility. Optimizing these elements can make a big difference in your video's growth! If you find this useful, check out our full article that covers creating eye-catching thumbnails, producing engaging content, understanding YouTube Shorts, utilizing Google Analytics, and more. CLICK HERE👇 https://lnkd.in/dsFSXQUk #Inceptly #DirectResponse #Advertising #VideoMarketing #ContentCreation #DigitalMarketing
Mastering YouTube metadata: Insider secrets to keep your YouTube audience hooked
https://inceptly.com
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🧐Have you noticed the new AI Generated Overview Beta in your Google Ads account? This tool provides a performance summary of the last 28 days, highlights key metrics, and even suggests potential reasons for changes in your campaign performance. 📈 By clicking "View Details," you can dive deeper into which campaigns are contributing the most to your increased conversion value and understand the impact of your bidding strategies. This new feature is first spotted by Thomas Eccel. Curious to learn more? Check out our latest blog post for all the details 👇 https://lnkd.in/duW9aGnT #googleads #ai #campaigns #performance #mediabuying
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✍ 🚀 Unlock Copywriting Mastery with Inceptly! Crafting a copywriting masterpiece requires more than just clever words - it's about weaving together several crucial elements to create compelling narratives that drive action. In this article, our copywriter explores her top 3 all-time favorite examples of copywriting genius and the elements that make them iconic! 🔝 Read all about it here👇 https://lnkd.in/dK5c7VQ2 Get inspired by the best! 💡 #Inceptly #Advertising #DirectResponse #Copywriting #MarketingGenius #Storytelling
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🚨Google Ads has rolled out a new recommendation that states "Works well with your Responsive search ads," designed to boost RSA performance and optimize your campaigns. Hana Kobzová has noticed this update first. Check out our latest blog post for all the details 👇 https://lnkd.in/djPi4qhQ #googleads #campaigns #advertising #digitalmarketing #rsa #optimization #marketingtips
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