Landscape Leadership®

Streamline your landscape consultations by using dedicated meeting links. This simple tool enhances professionalism and makes scheduling easier for clients. Learn more about optimizing your consultation process with effective tools here: https://hubs.la/Q02G39hN0 #landscaping #landscapedesign #landscapearchitecture #commerciallandscaping

A consultation playbook ensures consistency and professionalism in your meetings. It helps you stay organized and cover all key points efficiently. Discover how a structured playbook can improve your consultations: #landscaping #landscapedesign #landscapearchitecture #commerciallandscaping Learn more here. https://hubs.la/Q02G38j60

How effective are your follow-up emails after consultations? Mastering the follow-up can make a significant impact on your client relationships and conversion rates. Consider these strategies: ✉️ Prompt Responses: Send a follow-up email within 24 hours. 📊 Summarize Key Points: Recap the consultation to reinforce important details. 🤝 Next Steps: Clearly outline the next steps and any action items. See more consultation tips here: https://hubs.ly/Q02G2s3X0 #landscaping #landscapedesign #landscapearchitecture #commerciallandscaping

Reduce no-shows and keep clients engaged by sending timely consultation meeting reminders. Implementing this practice can significantly improve attendance and preparation. Find out more about setting up effective meeting reminders here. https://hubs.la/Q02G2-pY0 #landscaping #landscapedesign #landscapearchitecture #commerciallandscaping

Losing the sale even before you get to the consultation? Phone tag with prospects...missed appointments...lost interest...sigh...here are " 5 Tools to Set Up Slam Dunk Landscape Consultations". Read the full article below #landscaping #landscapedesign #landscapearchitecture #commerciallandscaping

🌿 Exciting Opportunity: We are hiring an Account Manager! 🌿 If you have worked in the green industry and have a passion for marketing, check this out! - Work Remotely: Enjoy the flexibility of working from anywhere. - Dynamic Environment: Be part of a fun team that values innovation and creativity. - Impactful Work: Help medium to large-sized companies (lawn care, landscaping, tree care, pest control) grow and thrive. Learn more about the compensation, perks, and work here https://lnkd.in/eQfbbVSj #landscaping #lawncare #treecare #pestcontrol

Written content is vital but marketing a lawn care business should also leverage powerful images and videos. This is one of many tips from "Lawn Care Marketing Mastery: 10 Traits of Leaders". Read it here https://hubs.la/Q02DNrfg0 Some of the traits we see in leaders are: - They understand the value of a high-level professional photography and video production company. - They apply the defined messaging guidelines and brand voice to their video content. - They use images of their team doing work, properties they service, and actual customers in their lawn care marketing strategies. - They combine written content with images and video for a better customer experience. - They create a company culture that embraces photo and video creation. Kudos to Kingstowne Lawn & Landscape for investing in pro photos and videos over the years! #lawncare

Insisting on THOUGHTFUL Content. This is a key aspect of a winning lawn care brand. This is one of many tips from "Lawn Care Marketing Mastery: 10 Traits of Leaders". Read it here https://hubs.la/Q02DNrNM0 This is what we often see in leaders. PASSIONATE INVOLVEMENT - They occasionally offer unique article topics that we fit into our content strategy. When interviewed for articles, they add their unique perspective and experiences. - They proofread the articles and suggest minimal (but necessary) edits. - They use lawn care marketing assets as educational resources for their team and customers. PURPOSEFUL BRAND VOICE & MESSAGING - Defining their audience’s problems (internal and philosophical) - Focussing on empathy vs. their authority - Knowing their brand is not the main character or hero in the customer’s journey - Clearly articulating a simple process for their prospective lawn care customers - Assertively calling their audience to action - Tastefully positioning potential failure vs. success LEVERAGING CLIENT-GENERATED CONTENT - They are relentless in soliciting customer feedback and generating reviews. - They respond to every review, good or bad. - They leverage positive reviews in many areas of their lawn care marketing. - They feature real customers and their stories in their marketing campaigns. CONTENT QUALITY & QUANTITY - Hooks are essential for website copy and blog articles. - Content must be digestible in visually bite-sized pieces. - Content must answer the reader’s question in a clear, meaningful way. - There are hundreds of important topics to tackle. - Growing a lawn care business is easier when content creation is part of the company culture. Kudos to RainMaster Lawn Systems for always seeing the value in great content. #lawncare

Memorable. Simple. Clear. This describes great lawn care branding. This is one of many tips from "Lawn Care Marketing Mastery: 10 Traits of Leaders". Read it here https://hubs.la/Q02DNrVf0 Here are some of characteristics I see in the visual branding of winners: - They don’t try to use too many colors. - They sometimes choose an atypical color to stand out. Many of you are using green and white. Try using a different shade of blue, purple, pink, or orange, and see how you stand out. - They know that overusing using grass and a tree in their logo can be a crutch for poor brand recognition. Some even opt to use a relatable mascot. - Their logo, fonts, colors, and visual style are consistent across all they do to market a lawn care business. Trucks, their website, emails, postcards, you name it…it looks like the same designer created them. Kudos to Lawn Buddies for such a great visual brand. #lawncare