LiveCraft

We had an incredible time representing our client, CHI Haircare, at TikTok Shop's Summer Creator Event! It was a fantastic day of networking with other creators and brands in the TikTok Shop ecosystem. The energy, creativity, and innovation between everyone involved was truly inspiring. 💥 A big shout out to Katharine Meister and the TikTok Shop team for organizing such a memorable event. Our partnership with TikTok Shop is paving the way for exciting opportunities, and we can't wait to see what's next for CHI Haircare! 🚀 #TikTokShop #CHIHaircare #SocialCommerce

TikTok Shop Ads + Organic content = 2.5x greater likelihood users will visit your Shop 👀 Nielsen IQ recently ran a study, a snippet seen below, analyzing the impact of paid media on TikTok Shops. The numbers show that paid media used in tandem with organic content will drive increased Shop views and sales (of course!). While some worry ads are "too sales-y" for TikTok, 3 in 4 users say they are likely to buy from a brand after viewing a Shop Ad. 🛍 Organic social strategy is an important part of the TikTok puzzle, but you need paid ad campaigns to take scale your Shop 🚀 LiveCraft has the award-winning PODEAN media team helping our TikTok clients craft media strategies to optimize their campaigns, increase shop views, and grow sales. 📈 Let's chat 👉 https://lnkd.in/gVyszF6J #socialcommerce #tiktok #tiktokshop #tiktokads #tsp #tiktokshoppartner

What an amazing weekend we had at VidCon 2024! Top marketers and creators shared their tips to winning on social, the impact of creator partnerships, and there was a major announcement from TikTok 🚀 Check out our takeaways from Day 3 below 👇 #socialcommerce #vidcon #vidcon2024 #tiktok #tiktokshop

Couldn't make it to VidCon this year? We've got you covered! Our team is on the ground in Anaheim, connecting with and learning from the industry's top creators and brands. 💥 Scroll through below for our top takeaways from Days 1 & 2 👇 #vidcon #vidcon2024 #socialcommerce

LiveCraft can attest to the breadth of the TikTok audience, those who purchase from TikTok Shop, what is bought and who the successful sellers are. The top creator for a sports drink? Mum with teenage kids in her kitchen. (Not athletes on the court) Top creator for trendy skincare brand? A grandmother in her backyard. (Not young model in bathroom) Breadth of products, talent and approaches is key. TikTok is a conglomerate of millions of niches. Connect with them all. #tiktokshop #ecommerce #variety #tsp #cap #tap https://lnkd.in/eA6NaUMm

TikTok Shop is no longer a "secondary" marketplace - it's now in the top 10 marketplaces for beauty and wellness in the U.S., according to DashHudson and NielsonIQ. Brands looking to capitalize on multi-generational shoppers are losing out by not investing in TikTok Shop along with their other marketplaces, like Amazon and Walmart. Working with a partner like LiveCraft can take the heavy lifting out of succeeding on the marketplace, with our TSP (TikTok Shop Partner) Certified team here to help you optimize your listings, create engaging content, work with creators, and streamline your affiliate program. Let's talk 👉 https://lnkd.in/gVyszF6J https://lnkd.in/gZmzw9k6 #tiktokshop #tiktok #socialcommerce #livestream #socialselling

Prime Day is on the horizon, and you should be baking a social strategy into your marketplace planning 🤳 If you are promoting deals on Amazon's Prime Day, or even just hoping to capitalize on the uptick in traffic during the shopping holiday, you should have a social strategy to support your efforts. The MINIMUM our team recommends is: 🎥 Ensuring you have content going out on YOUR channels about your presence on Amazon Having content that drives shoppers to buy on Amazon during the event will keep you top of mind for viewers shopping Prime Day deals. Can't film new, Amazon-specific content? Even adjusting your caption to mention Amazon will help! 🛍 Put your Amazon Store link in your social bios during Prime Day Week Many brands sell on Amazon, but don't commit to making their Amazon presence known across their socials. This is the time to let people know how easily they can shop your products during Prime Day! 🤝 If you have deals, you NEED to be partnering with creators to promote your products A large number of shoppers are clicking through to buy products from social sites, more often than not from their favorite content creators. If you have deals during Prime Day, you are missing a huge reach opportunity by not using creators to talk about your products. Need help partnering with the right creators or producing your on-channel content? We've got you! https://lnkd.in/gVyszF6J #socialcommerce #primeday #creatorpartnerships

What do our global affiliate, livestream, creator, content, and client management teams have in common? 🤔 They are all TSP certified ⭐️ LiveCraft is one of the first agencies to participate in TikTok's new certification program, and as one of the original TikTok Shop Partners, we're proud to be among the first to earn the certificate. 🤝 We have been working closely with TikTok and our client partners since November of 2022 (before the beta program!) to help brands launch and grow on the platform. We're excited to add this official certification to our team's qualifications. 👏 Need help on TikTok Shop? https://lnkd.in/gVyszF6J #tiktokshop #tiktok #tsp #tiktokmarketing #tiktokagency #socialcommerce #socialcommerceagency

It's official! On top of our current TikTok Shop Partner status, we are now also a Creator Agency Partner 🎉 We've been dedicated to helping brands launch & grow on TikTok Shop since late 2022, and are excited to continue to pair brands with the right creators on the fastest growing marketplace with these new capabilities 💥 Looking to optimize on TikTok Shop? 👉 https://lnkd.in/gVyszF6J #tiktok #tiktokshop #tiktokshoppartner #tsp #creatoragencypartner #cap #socialcommerce #creatoragency

Does your brand have the right content guidelines? 👀 If your brand is working with creators, you need proper content guidelines. A brand book with use of the logo and colors is not the same thing 😉 We’ve been helping our clients foster more streamlined creator partnerships, and have a few non-negotiables your brand needs to align on. ☝️Create a deck to send at the start of all creator partnerships, or have deck slides that you reuse in each brief for consistency Include: ⭐️ Overview of your brand and brand ethos 🗣 Proper phrasing of your brand, its products, and product features “When talking about the product, please refer to them as ‘OREO Cookies,’ not 'OREOS.’” "Please specifically call out the calendula oil featured in all of our products." ⛔️ Words, phrases, and other items that are not permitted in content “Please do not use swear language. Please do not feature any animals in your content.” 🎥 Basic filming guidelines, including lighting, background, and clothing “Please utilize natural light and have clean, clutter-free background. Please wear neutral tones that will draw attention to our bright packaging.” These guidelines will create consistency across content, and ensure that content you receive aligns with the specificities of your brand and products. Need help managing your creator partnerships? Reach out today to learn more about LiveCraft's social campaign management offerings: https://lnkd.in/gVyszF6J