Madison Logic

Winning market share can feel like an Olympic sport. 🏆 In today’s unpredictable market dynamics, buying groups often have a Day 1 List—that important list of the companies they already have in mind before conducting any research, making it vital to stand out. Given the complexity of the B2B buying process, it’s essential to leverage a competitive displacement strategy to position yourself as a leader. You need to explain to the entire buying committee why they should make the switch, and why you’re the best solution for their needs. A successful competitive displacement campaign requires a deep understanding of the current competitive landscape and your level of brand awareness. Accounts considering a vendor switch may or may not have heard of your brand. They also may have heard of your brand but not associate your brand with their specific pain point. You may need to invest in this area to strengthen your awareness if you fall behind the competition. And that investment includes taking a deep look at your content, messaging, and ads to ensure they align with pain points against known deficiencies of the competitor or differentiated value of the company and motivates buyers to choose you. Download our latest Blueprint for actionable tips, and the steps you need to take to build your competitive displacement strategy with an ABM approach ➡️ https://hubs.li/Q02Jfj3H0 #abm #marketing #strategy #sales #revenue #competitivedisplacement #b2b

What does a strong ABM partnership entail? 🤝 Janice Barbosa, Senior Marketing Media Manager at T-Mobile for Business says it’s a: • Proactive focus on client's businesses • Understanding what they're doing, how it's performing, and how to make it better • And working together to see continual improvement In a competitive environment, the value of a trusted and transparent partner cannot be overstated when implementing a data-driven, multi-channel ABM strategy. Since partnering with Madison Logic, T-Mobile for Business has achieved 3X and 5X increases in appointment rates for two of their key segments. Learn more about their ABM success with Madison Logic: https://hubs.li/Q02J39_R0 #abm #success #data #marketing #b2b

Imagine your top prospect is about to switch vendors. Is your company the first they consider? According to a 2022 study by Bain & Co. and Google, 90% of B2B tech buyers select vendors from their Day 1 list—that important list of the companies they already have in mind before conducting any research on other potential vendors. To stand out, you must resonate with everyone on the buying committee, from end-users and budget approvers to those who will benefit indirectly from your product. 💥 Introducing our newest asset, Winning the Battle: Leveraging ABM for a Competitive Edge. This actionable Blueprint helps you build your competitive displacement strategy with an account-based marketing approach so that you can quickly foster trust with buyers, raise your brand equity across the marketplace, and impact your marketing and revenue metrics so you can focus on providing premium customer service. In it, you'll learn: 1️⃣ The four steps you need to take to build a more effective competitive displacement strategy 2️⃣ How to leverage data for deeper, more accurate target account segmentation and targeting across buyer stages 3️⃣ What metrics and key performance indicators to measure to optimize campaigns 4️⃣ What a competitive displacement campaign looks like based on an example created by the Madison Logic product marketing team ➡️ Download your copy here: https://hubs.li/Q02HN9_p0 #abm #marketing #strategy #b2b #sales #data

What type of engagement data should you prioritize when passing leads to sales? Sharing account engagement and intent data reveals how buyers move through stages and what motivates them. Together with marketing, salespeople and customer success teams can use that knowledge to build better interactions with your customers and foster that loyalty across your entire organization. We’ve heard from marketing leaders that the top three types of engagement data they prioritize when passing leads to sales include: 1️⃣ Content engagement 2️⃣ Email interactions 3️⃣ Website behavior When leveraged, these insights can be used to strengthen buying stage engagement in your ABM strategy. Head to the blog to learn more about using data to understand your buyers and personalize their buying journey: https://hubs.li/Q02HHtSm0 #abm #marketing #data #sales #b2b #engagement

The same, typical messaging across everyone won’t cut it anymore. 💬 Buyers expect a customized experience—so every interaction with target accounts must be meaningful, impactful, and establish trust. Johanna Shirman, Enterprise ABM Strategist, explains to reach your buyers in a crowded market you must cut through noise to deliver a customized experience. The answer to cutting through that noise? A data-driven, full funnel account-based marketing strategy to identify and prioritize key accounts, surround buying committee members with relevant content, and optimize your approach for higher impact and ROI. Check out our 2024 ABM Playbook for strategies to maximize your ABM efforts and build a more proactive approach that powers your growth: https://hubs.li/Q02Hw8Bp0 #abm #marketing #digitalmarketing #b2b #advertising

Last week, Madison Logic was once again named a Leader in the G2 Summer 2024 Grid Reports. We earned 26 badges including Leader or High Performer across 18 categories for Account-Based Advertising, Account-Based Analytics, Account-Based Orchestration Platforms, Marketing Account Intelligence, Buyer Intent Data Providers, and Account Data Management. This recognition inspires us to deliver greater value to our clients and showcases our commitment to their satisfaction. Here’s what some of them had to say. ➡️ Thank you to our clients for sharing their continued support, trust, and feedback. 💜 Learn more about how Madison Logic can help your marketing and sales teams engage the right accounts and ultimately realize more revenue: https://hubs.li/Q02Hf4900 #abm #marketing #digitalmarketing #success #revenue

Optimize your ABM strategy with an always-on approach. 📈 Always-on ABM—as opposed to campaign-based ABM—involves continuously engaging target accounts rather than focusing on isolated, short-term campaigns. The concept is simple: If the right content and messaging reaches all business decision-makers, not just when they're closer to a decision but before they are ready to engage and throughout the buying process, your brand has a better chance of staying top of mind. Here’s 6 reasons why an always-on ABM program is essential to your marketing strategy. ➡️ By fostering continuous engagement instead of focusing on one-off campaign initiatives, always-on ABM is an effective digital marketing approach that enables you and your team to maintain a consistent and personalized presence with your target accounts, resulting in deeper relationships, more efficient resource utilization, higher conversions, and ultimately, better business outcomes. Head to the blog to learn more about the significant benefits of adopting an always-on ABM program: https://hubs.li/Q02H6WsR0 #abm #b2b #marketing #digitalmarketing #strategy

Have you heard the news? 🎉 Madison Logic has once again been certified as a Great Place to Work across our three regions (US, UK, & Singapore)! To top it off, we’ve also earned a place on The Top Most Loved Workplace® List for Young Professionals 👩🎓. We’re proud of the results we’ve achieved, but even more – the incredible individuals we’re achieving them with! Special thanks to our team for taking the time to share your experiences here at Madison Logic. Your hard work and dedication truly make Madison Logic a fantastic place to work! Let's celebrate these achievements together as a #TEAM and continue to #EXCEL, #EMPOWER, #RESPECT, and #OWNIT. 💜 Want to grow with us? Learn more about Madison Logic and check out our current employment opportunities, here: https://hubs.li/Q02GYqXY0 Great Place To Work US | Great Place To Work UK | Great Place To Work® Singapore

Personalization matters more than ever. 👀 According to Gartner, 86% of B2B customers expect companies to be well-informed about their personal information during interactions. Personalized experiences have the power to make customers feel seen, appreciated, and understood, forging the trust necessary for growth in the B2B world. Marketers need to engage key decision-makers through personalized content and messaging that speaks to their concerns to make a lasting impression. Here’s 3 tips on how to create a more personalized customer experience. You need to understand the buying committee personas and map relevant content and messaging to each stage of the buyer’s journey to truly own the customer experience. Head to the blog for a closer look at how to do just that: https://hubs.li/Q02GNxTy0 #abm #b2b #marketing #digitalmarketing #data

For B2B marketers, being clear about how leads are generated helps avoid the “Black Box” problem. Traditionally, the unclear lead generation process results from partners not revealing their approach and how they ensured a GDPR-compliant verification process. Problems from this approach include: • Irrelevant leads that don’t align with your ideal customer profile • Outdated information • Difficulties following data and privacy regulations Engaging the wrong audiences can frustrate your sales team, leading to wasted time spent in conversations and questions about how marketing fuels their opportunity pipeline. The problem also results in ineffective marketing spend on lead generation efforts and decreased ROI. Lead transparency is essential in effective ABM because it: • Maximizes resource efficiency • Ensures validity • Validates compliance This approach will make your ABM campaigns more targeted, efficient, and successful. Here’s what you can do to prioritize lead transparency, and ensure you have a clearer view of your leads: https://hubs.li/Q02GD46G0 #abm #security #data #trust #marketing