oncyber

How to Choose Where to Deploy Your Metaverse Strategy? 🤔 The metaverse is gaining popularity among brands and younger generations. Recent studies reveal strong demand for metaverses, especially among the youth. 86% believe in its impact on the retail industry, with 70% considering it their preferred shopping destination. Despite the metaverse's buzz, concerns about accessibility and comprehensibility for brands and consumers persist. Atomic Digital Design's mission is to present the metaverse clearly, helping brands showcase their goods and services effectively. 📈 Understanding the Metaverse and Its Benefits for Brands: The metaverse merges augmented reality (AR), virtual reality (VR), and the web, offering a new era of community engagement for brands. Avatars empower self-expression and provide valuable insights into consumer behavior. Virtual stores enable fashion experiences, augmented reality garment trials, and real-time interactions, transcending geographical limits. Co-creation thrives as brands involve communities in product design and production, fostering brand loyalty. Sustainability aligns seamlessly with the metaverse, reducing waste and minimizing physical prototypes. Venturing into the metaverse uncovers data and insights, enabling data-driven decisions and refined strategies. 🏆 Successful Brand Deployments in the Metaverse: Gucci on Roblox ✅ Nike's RTFKT x Gagosian Exhibition on oncyber ✅ PLBY Group, Inc. on The Sandbox ✅ Lacoste's Virtual Store on Emperia ✅ HUGO BOSS on Spatial ✅ Tommy Hilfiger on Decentraland ✅ Renault on a custom made metaverse based on Unity ✅ 🔑 Factors to Consider When Choosing a Metaverse Platform: Because selecting the right platform is crucial, here are 6 keys considerations you need to follow 1️⃣ Graphics and Visual Quality: Ensure alignment with your brand's identity. 2️⃣ User Interface: Opt for a user-friendly experience. 3️⃣ Community and Target Audience: Match your brand's demographic and objectives. 4️⃣ Features and Functionality: Evaluate alignment with your creative vision. 5️⃣ Cost: Balance investment with potential benefits. 6️⃣ Data Protection and GDPR Compliance: Prioritize platforms with robust data protection policies. 🌐 Conclusion: In the rapidly evolving metaverse landscape, brands have a unique opportunity to create immersive experiences. By carefully evaluating metaverse platforms and aligning them with your brand's vision, you can embark on a transformative journey that deeply connects with audiences. At Atomic Digital Design, we're here to guide you through this metaverse revolution and help you make strategic decisions that lead to meaningful and impactful brand experiences. Let's explore the endless possibilities together! 🚀 #metaverse #web3 #XR #AR #augmentedreality #virtualreality Sources : meltygroup / L'Atelier BNP Paribas https://lnkd.in/eK3Pcewe https://lnkd.in/ewXYfMts