Ready Set

How to unlock performance and profitability? By making ads that reach WAY OUTSIDE your typical demographic. 😉 At Ready Set we constantly think outside the box. One of our top-performing ads for Hims, with over 200% the account average CTR, was an erectile dysfunction ad targeted at women. I’m serious! Here's how we approached it: 👨 **Do UGC testimonial-style ads work?** Typically not the most reliable for this vertical. 🍷 **How specific should the scenario be?** We chose a "getting ready for a date" theme. 💁♀️ **What if we targeted women?** We framed it as a "Sexy Date" ad. With the headline "Boyfriend struggling with ED?", we used a "get ready with me" theme to capture interest. Why did it work? 😏 **Men are still the REAL primary audience**, but the ad felt like a woman sharing a secret with a friend. 👩🏽 **Michelle, our talent**, delivered her lines in a classy and sultry manner. 🍃 We **immediately addressed the issue** and introduced the product and its benefits. 💄 The "getting ready for a date" theme added an extra layer of engagement. This innovative approach led to one of our highest-performing ads.

What do Frankenstein's monster, AI voice-overs, and blank canvas thinking have in common? They’re all under the microscope in this week’s issue of Funnel Vision 🔬 This weekly newsletter puts the focus on all things performance creative and growth marketing. In this week's issue: 💡 Top insights & takeaways from last week’s masterclass Screen Share session with Eric Seufert 👹 How to combine top-performing elements to create monstrously successful ads 🧪 A deceptively simple ad format for you to test Check out the latest issue of Funnel Vision below!

I'm thrilled to be joining John Gargiulo and Eric Seufert for Ready Set's upcoming event: "High-Performance Creative Production: How to Use Creative as a Lever for Revenue Growth" on Wednesday, July 17, 2024. If you're a growth marketer who needs more creative to test but lack the resources to produce and scale it, or a Head of Marketing aiming to reduce CPC and leverage creative effectively - this event is perfect for you! 🌟 Three reasons you shouldn't miss this event: ✅ Learn from the best: Gain insights directly from Eric Seufert. ✅ Master creative scaling: Discover frameworks for efficiently scaling creative production. ✅ Get practical tactics: Pick up tips on testing ad creative, using AI for creative concepts, and leveraging creative for growth. Join us and transform your approach to creative production! #Marketing #GrowthMarketing #CreativeProduction #RevenueGrowth #AIinMarketing Register today: https://lnkd.in/g9SYU4Rg

🚨🗞 We have a brand new newsletter! 🗞🚨 Welcome to Funnel Vision, where we put all things performance creative and growth marketing in focus. In this inaugural issue, you'll find: 🙅♀️ What the proposed TikTok ban means for your brand 📈 How to use creative as a growth lever & scale production efficiently ⏰ The clock is ticking on this high-converting ad tactic Check out the very first issue of Funnel Vision below!

Join us tomorrow, July 17th for our next live session, How to Use Creative as a Lever for Revenue Growth with Eric Seufert! During this session, you’ll have the opportunity to: 1️⃣ Learn directly from Eric Suefert who’s one of the most innovative and influential thinkers in the performance marketing space 2️⃣ Learn frameworks for efficiently scaling creative production, which is one of the hardest parts of a performance marketer’s job 3️⃣ Pick up up tactics on efficiently testing ad creative, using AI to develop creative concepts, using creative as a growth lever, and tons more Register for this free event using the link in the comments 👇👇

I've always wanted to hear more from Eric Seufert on creative, specifically. Eric has written a few brilliant pieces on the subject over the past few years (including The inflationary impact of AI-generated ad creative,) but I've never found a Q+A that dives into how he'd approach ideation, testing, learning and scaling in this new era. So we're having a chat. Eric is next week's Screenshare Session and it's a can't miss. We'll be joined by one of our top strategists, Aly Freeman who will help dig into the grittier parts of the latest testing strategies, et al. that she knows a lot more about than I do. We’ll unpack: → Trends and challenges affecting performance markers → Why creative is still the ultimate growth lever → Creative production and optimization frameworks geared to boost ROAS Lots of screen sharing and real talk as always. It’s happening on Wednesday, July 17 @ 10am PT Space is limited https://lnkd.in/g9yDWxQb

Countless performance marketing levers can drive growth. What if the most powerful one is also the least considered? 🤔 In the next Screen Share session, we’re exploring the ultimate growth lever no one's talking about: creative. Join marketing legend Eric Seufert, Ready Set’s master creative strategist Aly Freeman, and host John Gargiulo for a zero-fluff discussion on high-performance creative. You’ll walk out of this one-hour live session knowing: 🚀 Frameworks for producing creative that can meaningfully grow ad spend and revenue 🧪 Efficient ad testing methods that maximize performance 🔓 Tactics to unlock non-obvious creative concepts geared for performance Plus the opportunity to have your burning questions answered LIVE by some of the most innovative minds in modern marketing and advertising. Don’t sleep on this one!

Loosen up those creative reins a bit. You never know what wild idea might turn into your next big win. 🏆 🐥: Barry Hott

We're loving this July 4th Coca Cola ad from 1978. 🥤 Nowadays, we talk a lot about how important it is to provide value for your customers at the heart of any piece of content you produce. What better way to provide value around July 4th than giving everyone 10 easy ways to up their hot dog game? 🇺🇸🌭 While the Coke bottle is front and center in the ad, the text that reads "11. Coca Cola" is strategically placed on the bottom written in a small font. It's like their saying, "What's most important is that you enjoy all of your fun July 4th traditions, but pair them with a Coke to make it even better." Customers' wants and needs first, product focus second. Do you have any favorite July 4th ads? 🇺🇸 #advertising #adcreative