Reputation Ink

What do you get when you subscribe to our INKsights newsletter? 🎯  A short-and-sweet monthly email with meaty #marketing and #PR resources 🎯  Niche-focused takeaways straight from industry experts 🎯  Timely content ideas to keep your audience engaged and intrigued 🎯  Best practices for winning the most coveted industry awards and rankings Sign up now: https://lnkd.in/enSg7uGM #Legal #Architecture #Engineering #Construction

🗣️ If you're at #AmplifyAEC, make sure you track down Michelle before you leave!

Attorneys are constantly working against the billable-hour clock, which could make them hesitant to engage in community work. But giving back to local communities is a core principle of many law firms — including Julia Thomas’s firm, Dean Mead. In our new podcast episode, Julia offers insightful advice on how to help busy attorneys engage with their local communities. She and Michelle Calcote King also discuss the importance of building one-on-one connections with legal professionals, the nuances of marketing different types of professional services firms, and why legal marketers should be confident in their own expertise when working with attorneys. Listen to the episode, “Why your attorneys should feel like part of the marketing team,” on: 🔊 Rep Ink: https://lnkd.in/gggU2cqh 🔊 Spotify: https://lnkd.in/gNEd7u2g 🔊 Apple Podcasts: https://lnkd.in/gZdX_CN8 #LegalMarketing #LawFirm #Legal

Speaking at leading industry events is a surefire way to get directly in front of your target audience. But clinching a competitive speaker slot requires strategic effort. Learn more about how we helped LegalEase Solutions, LLC develop its speaking engagement strategy and secure multiple panelist spots in one year in our latest case study 👉 https://lnkd.in/gc_-PgDS And thank you to Tariq Hafeez for sharing your experience working with our team! #LegalTech #LawFirm #LegalMarketing #Legal

Gallup’s recently released 2024 State of the Global Workplace report has some concerning findings. In 2023, low engagement cost the global economy $8.9 trillion, with 62% of participants reporting disengagement at their jobs. Why does this matter? Because there’s a direct link between employee engagement and retention. As it is, AEC firms are struggling to fill openings amid an aging workforce and dwindling skilled labor workforce pool. Retaining employees is more important than ever. Marketing and HR departments can partner up to implement strategies that encourage engagement and retention: 1️⃣ Participate in workplace awards — Working at a firm deemed one of the country’s “Best Places to Work” can fill employees with pride, and it’s a pretty impressive accolade for attracting great talent to your firm. Nominating employees for “Ones to Watch” and “Best of” awards also proves to your workforce that you’re not afraid to recognize their hard work. 2️⃣ Engage with employees on social media — Recognizing employees on social media is an excellent way to boost morale and encourage folks to engage with the firm brand (and each other!) Give a shoutout to that construction worker celebrating 10 years with the business, or share the bylined article your architects published in a trade magazine! 3️⃣ Create an internal newsletter — Employees can’t engage with your firm culture and events if they don’t know what’s happening. Distributing an internal newsletter can help disseminate valuable company information to a team often spread across geographies and job site locations. Use this as a tool to spotlight employees, announce new hires and promotions, share a recent award win, and educate folks on career development opportunities. Discover additional ways to leverage marketing for employee retention in Marja’s blog post: https://lnkd.in/gKt8XCgF #LegalMarketing #AEC #Recruiting

Not to brag, but the Rep Ink team really knocked it out of the park for our clients in Q2! They secured press hits in The New York Times, Axios, ABA Journal, and International Fire Protection. #PublicRelations #PRAgency #ThoughtLeadership #EarnedMedia

Whether you’re all for using artificial intelligence or a bit cautious about it, there's no denying that AI is revolutionizing the marketing world. And at the precipice of innovation, marketers need to be smart about how they use the new tools in their arsenals. Rep Ink President Michelle Calcote King writes a thoughtful article for Legal Marketing Association’s Strategies & Voices with best practices, considerations and recommendations for using AI in legal marketing. Read it here: https://lnkd.in/g2A9nP8R #AI #LegalMarketing #LawFirm

Promoting your AEC firm’s projects is a fantastic way to showcase your team’s expertise and creativity, but no one likes a show pony. Establishing parameters to determine a project or achievement’s publicity value can help you select premium content for promotion. In our latest blog post, Marja Martinez explores developing a strategic approach to promote your firm’s work and ensure maximum impact. She covers: 🏗️ Publicity parameters to consider for each initiative 📈 Improving strategic alignment with your firm’s goals 🛑 Promotion pitfalls to avoid 🦺 Recommended approval and clearance process ✏️ Crafting compelling content 🗞️ Selecting distribution channels 💡Conducting post-promotion evaluations to gauge impact https://lnkd.in/g_4-zjaz #AEC #ConstructionPR

The Chambers and Partners USA Guide is considered one of the most prestigious legal rankings in the country. Attorneys and legal marketing professionals are quite familiar with the submission process, but what if we told you there is a lesser-known feature of Chambers you might not know about? Let us introduce you to the Chambers portal! In Ashton’s latest blog post, she breaks down the Chambers portal’s features, including: 🙌 Referee Management  🙌 Research/Analytics  🙌 Potential Rankings 🙌 Marketing Toolkit https://lnkd.in/gPdHe_F4 #ChambersandPartners #ChambersPortal #ChambersFeatures #LawFirm #Legal

Credibility heavily influences client selection in the legal industry — and that’s where your earned media strategy comes into play. “Authority is becoming so critical in today’s [legal] marketplace because of how things are changing on the internet. People don’t trust a lot of things. If you’re featured in [credible] media outlets, that then boosts your authority and credibility. Advertising doesn’t convey that credibility.” Doug Brown, J.D. invites Rep Ink’s Michelle Calcote King to talk about legal PR strategies on the “Law Firm Success Strategies” podcast. Michelle answers: 🎯 How is PR different from advertising?  🎯 How does a good PR strategy boost referrals?  🎯 Should law firms use short-form videos in their marketing? 🎯 What can you expect from working with a PR agency? Listen to episode 7, “Using PR To Gain Visibility And Credibility,” on: 🎧 Spotify: https://lnkd.in/gGtHjvkH 🎧 Apple Podcasts: https://lnkd.in/g2skDzn5 Instagram Listen to episode 7, “Using PR To Gain Visibility And Credibility,” on Spotify, Apple Podcasts and YouTube. #Legal #LegalPR #LawFirm #AttorneyPR #LegalMarketing #PublicRelations