SaasRise

Our SaasRise members by software category: Among our first 300 members, we have $1.9 billion in Member ARR, averaging $7 million per company. Unlock Exclusive Benefits with SaasRise: ◾ Member Directory ◾ Member Chat & Forum ◾ WhatsApp & Slack Group ◾ Mastermind Calls ◾ Group Coaching ◾ SaaS Growth Library ◾ Case Study Videos ◾ Partner Discounts ◾ Web and Mobile App If you’re not already a member, sign up for our 2-week trial—cancel anytime—and start enjoying the SaasRise premium community. https://lnkd.in/gdGNFxNx #SaasRise #SaaSCommunity #MemberBenefits #Growth #TechStartups #BusinessNetworking #SaaS #StartupLife #GroupCoaching #SaaSResources #PremiumMembership #TechGrowth #SaaSNetworking #BusinessSuccess #MemberDirectory #SaaSGrowth

These tools are the backbone of the SaaS Growth System that SaasRise rigorously coaches our members on. Each tool plays a unique, critical role in driving growth and success. If you haven’t signed up yet, why not take advantage of our 2-week trial? There’s nothing to lose and everything to gain—cancel anytime! Join here: https://lnkd.in/gdGNFxNx #SaaSGrowth #SaaSStrategies #GrowthHacking #SaaSOptimization #SaaSBoost #SaaSTraining #SaaSExcellence #UnlockGrowth #TrialNow #NoRiskTrial #MasterSaaS #ScaleWithSaaS #InnovateWithSaaS #SaaSLeadership #SuccessWithSaaS #SaasRise

The Ten Areas We Coach SaaS CEOs On: Join our vibrant community and unlock a wealth of resources designed to supercharge your growth journey. Experience it all with our exclusive 2-week trial, where you can access peer masterminds, our member directory, mobile app, Slack and WhatsApp groups, growth playbooks, and our powerful SaaS Growth System. Let us guide you towards achieving your scaling and strategic goals. Don't miss out—start your 2-week trial today and discover how SaasRise can accelerate your business growth! #SaasRiseCommunity #GrowWithSaasRise #BusinessTransformation #2WeekTrial #PeerMasterminds #GrowthPlaybooks #SaaSInnovation #ScaleWithSuccess

Making Digital Ads Profitable (Part 3)   This is part three of a series on setting up digital ads for businesses. How to Set Up Ad Tracking & Conversion Attribution: 1️⃣ Single Channel Testing (e.g., Meta or Google Ads): ✅ Use the native tracking provided in each platform’s ads manager. ✅ Install the platform-specific tracking pixel (Meta, Google, LinkedIn, etc.). ✅ Set up conversion tracking for each desired action (e.g., lead, trial, demo, download). 2️⃣ Multiple Platform Advertising: ✅Employ an ad tracking tool like Cometly for comprehensive attribution across all platforms. ✅Cometly integrates with platforms via API to ensure accurate reporting of conversion events. ✅This approach optimizes ad targeting and improves campaign effectiveness by feeding conversion data back into ad network algorithms. Using Cometly allows tracking leads and customers by channel, prevents duplicate conversions across platforms, and enhances overall ad performance. Here’s a snapshot of Cometly’s interface (shown below) for our SaasRise community, showing 79 applications and 5 new paying members from ads in June 2024. You can use Cometly to track conversions like leads, trials, demos, and customers from paid and organic channels. This helps you quickly pinpoint effective channels for your business. Next, we will continue with 'Setting Up Ad Tracking & Conversion Attribution.” You can join our community for SaaS CEOs and Founders with $1M to $100M in ARR on the SaasRise website. Comment below to let me know how you are setting up ad tracking and conversion attribution. #DigitalAds #AdTracking #ConversionAttribution #MetaAds #GoogleAds #LinkedInAds #AdTech #DigitalMarketing #AdvertisingStrategy #Cometly #SaaS #SaasRise #BusinessGrowth #MarketingInsights #CEOCommunity #FoundersForum #ARRgrowth

Making Digital Ads Profitable (Part 2)   This is part two of a series on setting up digital ads for businesses.    Two Ways to Calculate CAC: I find it helpful to calculate CAC (Customer Acquisition Cost) monthly in two different ways:   1️⃣ Ad CAC: Total ad spend divided by the number of customers acquired from ads during that period. 2️⃣ Overall CAC: Total sales and marketing costs divided by all customers acquired during that period.   For our SaasRise clients, we scale up campaigns that pay back in 12 months or less (with a target of 6 months) and achieve an LTV ratio of 6:1 or better. We scale down campaigns that don’t meet these performance standards.   Achieving these key ratios means that for every dollar spent on ads, you should generate at least $6 in lifetime revenue. For example, if you have an ACV (Annual Contract Value) of $10,000, you should aim for a customer acquisition cost of $5,000 (or up to $10,000 if you have a strong balance sheet and want rapid growth).   As shown below, we are currently breaking even on our ad spend in just 1.25 months of subscription revenue, making it an obvious decision to continue increasing our ad spend.   We are very transparent about our metrics, as we use them to help our community learn. As illustrated in the graphic below, we’ve grown SaasRise from an ARR (Annual Recurring Revenue) of $1.2M to $2M over the last six months. Not bad at all.   In the next post, we will delve into the second most common mistakes in setting up paid ads which focuses on "Setting Up Ad Tracking & Conversion Attribution." You can join our community for SaaS CEOs and Founders with $1M to $100M in ARR on the SaasRise website. Comment below to let me know if you are or are not calculating your CAC (Customer Acquisition Cost) to invest in Sales & Marketing. #DigitalAdvertising #PaidAds #SaaSMarketing #CustomerAcquisition #CAC #LTV #ROI #AdTracking #ConversionAttribution #BusinessGrowth #SaasRise

Making Digital Ads Profitable (Part 1)   This is part one of a series on setting up digital ads for businesses. Let's first address some of the most common mistakes in setting up paid ads:   1️⃣ Not setting a target Customer Acquisition Cost (CAC) before you start running ads 2️⃣ Not tracking CPL and CAC 3️⃣ Not sending traffic to a landing page with a clear CTA 4️⃣ Not utilizing a multichannel attribution tool   SaaS CEOs I coach frequently say, "We tried paid ads, but they didn’t work for us. We’re focusing on organic content and tradeshows." When questioned about their Cost Per Lead (CPL), Customer Acquisition Cost (CAC), and payback period, they typically lack responses.   SaaS marketing differs from ecommerce; in ecommerce, the goal is to break even on the initial sale. With SaaS, revenue continues over years, allowing you to recover sales and marketing investments within 6-12 months.   When running ads, calculate CPL, CAC, payback time, and LTV:CAC ratio per channel and ad type. Campaigns often fail when traffic goes to a homepage lacking a clear Call-to-Action (e.g., trial or demo).   In the next post, we will discuss methods for calculating CAC (Customer Acquisition Cost), looking at both Ad CAC and Overall CAC. You can join our community for SaaS CEOs and Founders with $1M to $100M in ARR on the SaasRise website. Comment below to let me know if you’re already using paid ads to grow your business or not. #DigitalAdvertising #PaidAds #SaaSMarketing  #BusinessGrowth #CustomerAcquisition #ROIinDigitalAds #DigitalMarketingTips #B2BMarketing #ConversionOptimization #SaaSCommunity #SaasRise

Post 1: Introduction Making Ads Profitable: The 6 Most Effective Ad Types for B2B SaaS Firms Starting today, I’m kicking off a daily series on Profitable Ad Scaling for B2B SaaS companies. Over the next several days, we'll be sharing in-depth articles on how to set up the six most effective types of digital ads to drive growth and profitability for your business. Here’s a sneak peek at what's coming: 1️⃣ Paid Search Ads (Google, Bing) 2️⃣ Retargeting Ads (Meta, LinkedIn, Google Display, Bing, Adroll) 3️⃣ Matched Audience Ads (Meta, LinkedIn, Google Display, Bing, Adroll) 4️⃣ Customer & Prospect Lookalike Ads (Meta) 5️⃣ Social Content Boosting Ads (Meta & LinkedIn) 6️⃣ Review Site Ads (G2, Capterra, GetApp, Software Advice) Each day, we’ll dive deep into one of these ad types, providing valuable insights and practical tips on how to leverage them effectively to maximize your marketing ROI. Whether you're new to digital advertising or looking to refine your strategies, this series is for you! Stay tuned for today's article on Paid Search Ads… You can join our community for SaaS CEOs and Founders with $1M to $100M in ARR on the SaasRise website. Comment or like if profitable paid ads is a topic you’d like to learn more about. #B2BMarketing #DigitalAds #AdScaling #MarketingStrategies #PaidSearch #Retargeting #MatchedAudiences #LookalikeAds #SocialBoosting #ReviewSiteAds #SaasRise

SaasRise: The Ultimate Premier Community for SaaS CEOs & Founders Serious About Scaling and Exit Success. Join now and supercharge your journey with a plethora of exclusive benefits — and that's just the beginning... #SaasRise #ScaleWithSaasRise #ExitPrep #SaaSFounders #CEOCommunity #SaaSScaling #BusinessSuccess

Excited to share that we are now at 250 CEO & Founder members of SaasRise, representing $1.7B in ARR. Join us at www.saasrise.com.

Join our community at www.saasrise.com. For SaaS CEOs and Founders with $1M to $250M in ARR.