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As Scrollmark works with more and more social-first brands, I can’t help but feel inspired by the work done by the wonderful social media managers I’ve met. Social teams are mavericks in marketing, always a step ahead in identifying and shaping trends and language before they become the norm in mainstream media. I wanted to call out some social teams whose content I’ve admired in the last week. Comment below on any that I might have missed - always looking for entertaining new brands to follow! SONIC Drive-In I still can’t believe pickles in Dr. Pepper is a thing, but Sonic now “has a product” to help 🙃 Sonic ended up getting 15M views and 300K engagements across Instagram, FB, and TikTok. Tiege Hanley, Inc. While most videos on this list were reels to drive awareness, Tiege Hanley used stories as a downstream conversion tool for their current followers. They used a funny story to drive more DMs, and used Scrollmark to collect tons of leads and drive new website visitors Pridemore Properties The anticipation is what gets you - Pridemore really made the “I asked my Gen Z employee…” trend their own! Pridemore got 62M!!! views on Instagram, started a trend, and got featured on the Today Show. Saigon Alley Cafe Even local businesses can use social to drive more awareness and business. Saigon used some shock factor to drive Fourth of July business! Saigon drove 3.3M views and a ton of engagement. tbh Skincare tbh started a trend in June with a new social carol that was memed relentlessly on social (unfortunately a lot of it was sexist and uncalled for). They leaned into the meme while addressing some of the sexist comments they received head-on. They got a ton of views, but more importantly, they were able to build a community of others who might have also dealt with similar comments and related to the team at tbh skincare.