Scrollmark

As Scrollmark works with more and more social-first brands, I can’t help but feel inspired by the work done by the wonderful social media managers I’ve met. Social teams are mavericks in marketing, always a step ahead in identifying and shaping trends and language before they become the norm in mainstream media. I wanted to call out some social teams whose content I’ve admired in the last week. Comment below on any that I might have missed - always looking for entertaining new brands to follow! SONIC Drive-In I still can’t believe pickles in Dr. Pepper is a thing, but Sonic now “has a product” to help 🙃 Sonic ended up getting 15M views and 300K engagements across Instagram, FB, and TikTok. Tiege Hanley, Inc. While most videos on this list were reels to drive awareness, Tiege Hanley used stories as a downstream conversion tool for their current followers. They used a funny story to drive more DMs, and used Scrollmark to collect tons of leads and drive new website visitors Pridemore Properties The anticipation is what gets you - Pridemore really made the “I asked my Gen Z employee…” trend their own! Pridemore got 62M!!! views on Instagram, started a trend, and got featured on the Today Show. Saigon Alley Cafe Even local businesses can use social to drive more awareness and business. Saigon used some shock factor to drive Fourth of July business! Saigon drove 3.3M views and a ton of engagement. tbh Skincare tbh started a trend in June with a new social carol that was memed relentlessly on social (unfortunately a lot of it was sexist and uncalled for). They leaned into the meme while addressing some of the sexist comments they received head-on. They got a ton of views, but more importantly, they were able to build a community of others who might have also dealt with similar comments and related to the team at tbh skincare.

Akshay Madhani, Co-founder & CEO Scrollmark, talks about how Scrollmark is transforming social media marketing. Effortless scheduling, insightful analytics, and engaging content at your fingertips. Make it your secret weapon to thrive online! Watch the full video here: https://lnkd.in/gF3m_Jyx #retail #retailing #grocery #conveniencestores #cpg #branding #advertisingandmarketing #onlineshopping #shoppingandtheretailindustry #supplychainmanagement Chris Walton Anne Mezzenga

Sprout Social, Inc. nailed it, there’s just too much content on social media these days, and getting people to pay attention to your content is just going to become harder and harder in the future. You've gotta do more than just show up – you've gotta vibe with the crowd. Every little interaction - like, share, comment, or DM - is your chance to make someone's day and leave an impression. Social media marketing automation has been way, way behind the needs of brands and social media marketers so far. You need tools that personalize convos AND put your engagement game on autopilot otherwise good luck getting scale. Sending auto DMs that trigger when someone pokes around your content can be a game changer. Someone gives your post a like? A personalized thank you message should slide into their DMs. Got a share on your post about an exclusive offer → Set a DM to be sent out with a 15% off coupon. And why not use AI to read and reply to the comments left on your post? Let it soak up all your FAQs, catalog, knowledge base, and whatever else you feed it and use it to dish out super helpful replies. It's pretty obvious that getting smart with automating social media interactions and conversion moments is every brand’s best bet to not just survive but actually shine on social. We’re building something like this to make sure that every time someone digs the content you create after following Sprout Social's tips, you can turn it into an experience or into a lead for your CRM and convert them into customers directly in the DMs. Stay tuned.

You’ll be calling us Scrollmark from now on... Yes, that's right, we're changing our name from DropYacht to Scrollmark, and we're not stopping at just a name change. This is our signal to the world that we're here to redefine the role of social media in your marketing funnel. Gone are the days when social media was just for likes and shares. With Scrollmark, we're changing it into a powerhouse for real, measurable business growth. Let's talk conversions, bottom lines, and real, tangible results on social. That's our jam. And even though our name has changed, our commitment to pushing the boundaries of what innovation in marketing can achieve remains rock solid. Expect more channels, more jaw-dropping features, and even more reasons to love us. Let's make every scroll stop a conversion opportunity and turn those interactions into profit.

Swoop, a budget airline with a knack for the dramatic, turned a beach in Mexico into a ticking clock of sorts, drawing a giant coupon in the sand and saying, "Beat the tide, grab the deal." ⏳🏖 As if the ocean cared about our little human bargains. Then they take it live, streaming the whole spectacle on Facebook Live. Viewers tune in, not just watching but participating in real-time. As those waves inched closer, so did the impulse to act. 🌊➡️💡 And it all worked. The urgency, the literal race against nature—it sent bookings skyward. We're talking an 80% climb, the kind of numbers that make you sit up and rethink what's possible in marketing. 📈 And here's where it gets interesting for marketers looking to capture a fraction of that magic without the sandy logistics. DropYacht helps you use those moments of engagement, creating urgency and action by setting traps for moments. You throw out a live stream, ask viewers to drop a hashtag for a coupon, and bam, DropYacht automates the chase, sending discount codes to those quick on the draw. 🎥💬💌 And for the ones that got away, those nearly-customers? DropYacht feeds all that info into your CRM so that you can retarget them and try to convert them later. With all that data neatly organized in your CRM, you can tailor your follow-ups. Dive deep into this social direct response campaign and 10 more here 👇 https://lnkd.in/gkg7uacw #digitalmarketing #marketing #socialmedia #socialmediamanager #directresponse

Either people are becoming way more passionate about brushing than I expected, or I'm gonna have to stop trusting Amazon reviews 😭

For years, we've all been trying to win the social media game, pouring our hearts (and budgets 💸) into creating the perfect posts on Instagram, Facebook, Twitter... Everyone hoped for an eventual jackpot return on investment 🎰 But turning those likes and comments into sales has been...tricky, to say the least. So we took the easy way out and started chasing internet points. Things have changed tho: 98% of Americans are now eyeing to shop on social media. People are ready to buy, not just browse, right on their feeds. It’s us who've been slow on the uptake, thinking it's all about the next viral post rather than the next sale 💰 In this post-ZIRP era where every penny counts, throwing money into social and hoping for the best just won’t do 🚫 Enter social direct response marketing... ...which can help businesses catch the attention of eager buyers on social. Social platforms are betting big on social direct response too, rolling out new shopping features to make buying and selling as easy as pie 🍰 TikTok, for example, isn't just testing the waters – they're diving in deep, trying to become a major player in social commerce. It's no longer just about catching eyes 👀 you need to get conversions 💲. And social direct response marketing helps you do just that. Check out our deep dive into what is social direct response and how to get started with it here 👇 https://lnkd.in/g5YnRVWM #digitalmarketing #marketing #socialmedia #socialmediamanager #directresponse

There are more failed Web3 communities than successful ones. The difference lies in how the winners glue their community on social media. 🤝 Fundamentals are: seed content, promotion, and engagement. 🌱 Seed content: Good content speaks directly and honestly. It’s what draws people in. You have to create content that mirrors your community's spirit. 📢 Promotion: You’ve got to make noise the right way by finding your crowd and talking to them. 👥 Engagement: This is where the real work is. Engagement is listening and responding, building a conversation that lasts and grows. Our latest blog post cuts through to the heart of this challenge. For those ready to roll up their sleeves and dive into the details of creating a Web3 community on socials that takes the project forward, dive in 👇 https://lnkd.in/g2KXpNwg #digitalmarketing #marketing #socialmedia #socialmediamanager #directresponse

How do you turn Instagram followers into customers? Not all Instagram tactics are created equal. Some just create a buzz that goes nowhere. 💤 While others turn scrollers into leads and customers. 💲 Here’s one: Post sneak peeks or launch announcements, offer your followers a glimpse of something they can't resist. Ask them to drop an emoji like 🚀 or 'sneakpeek' into the comments for exclusive preview or early access. When they bite, slide into their DMs with an invite to the big reveal or a chance to jump the queue. Automate that DM with DropYacht. You can even sweeten the deal by throwing in a special discount code for those early birds or pre-orders. Then let DropYacht's AI give them a gentle prod or three throughout the week to get your conversions rolling in. You need the tease, the please, and the nudge in your tactics to take your followers from likes to purchases. 👍➡️💳 That's just 1 out of a hot list of 16 we've cooked up to turn your followers into customers. 🔥 For the full feast of tactics, ready to serve up sales, dive in right here 👇 https://lnkd.in/gQru3Jat #digitalmarketing #marketing #socialmedia #socialmediamanager #directresponse