We surveyed over 500 execs on how AI/ML technologies are reshaping the market. The biggest takeaway? 💡 While AI will no doubt help meet consumer expectations, good data remains the foundation of its success. Unlock the future of personalization with our 5th Annual State of Personalization Report: https://lnkd.in/gRsktBWA
About us
Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. More than 20,000 companies like Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.
- Website
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https://segment.com
External link for Segment
- Industry
- Technology, Information and Internet
- Company size
- 501-1,000 employees
- Headquarters
- San Francisco, CA
- Type
- Public Company
- Founded
- 2012
- Specialties
- analytics, business intelligence, api, data, growth, CDP, and Customer Data Platform
Products
Segment
Customer Data Platforms (CDP)
Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Locations
Employees at Segment
Updates
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Which AI capabilities are most important to you? 🤔 🤑 AI recommendations to predict likely customer purchases 🚚 Deliver personalized experiences based on predicted LTV, purchase likelihood, or churn risk ⏰ Build audiences in minutes with generative AI Join us July 31 for our interactive demo to learn how to build precise personalization at scale with predictive and generative AI. Save your seat 👉 https://bit.ly/3YqgTIS
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It's travel season. Let your data experience some amazing new destinations, too.🌴 Our customers are sending their data to more places than ever, leading to a 12.5% increase in destinations on the Segment platform in the past year. 🚀 More data destinations = more power in your hands—if your tech stack can keep up. Ditch the one-size-fits-all approach and embrace interoperability to help all your platforms work better together. Learn how 👉 https://bit.ly/4flDBbe
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Can you imagine a world where technical and non-technical teams collaborate in perfect harmony? ✌️ You can stop daydreaming. 🤔 📣 We're thrilled to announce new predictive and generative CustomerAI features to help all teams work more efficiently and drive better business outcomes at a lower cost. Learn why data + communications + AI = the future of customer engagement. 👉 https://bit.ly/3Wyhvek
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There's still time to grab your seat for today's webinar on the incredible capabilities of AI. ⏰ Save your seat here 👉 https://bit.ly/3WDeJok We're going LIVE in 60 minutes to unpack how AI - when trained on trusted data - will revolutionize personalization and marketing strategies. You won't want to miss this event.
Unlock the Future of Customer Experiences with AI
webinars.segment.com
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Do your 🍕 preferences ever change? Domino's uses Segment to understand customer preferences and create personalized journeys - cutting acquisition costs by 65% and keeping them rolling in the dough. Read how 👉 https://bit.ly/4cAUKvl
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Raise your ✋ if you're looking to provide personalized customer experiences while also maintaining personal privacy. We've got you covered. 👉 https://bit.ly/3SkcWSq A robust CDP ensures that your data practices meet regulatory standards. Stay compliant, and stay cool. 😎 #DataCompliance and safeguarding #Privacy #Compliance #DataProtection
Navigating data compliance
segment.com
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We're thrilled to announce that we've been named the Fullstory Technology Partner of the Year! 🏆 Learn more here 👉 https://bit.ly/4bTDnVU This award honors our ongoing commitment to delivering value to our joint clients through integration and collaboration. Together, Segment and Fullstory are helping teams use behavioral data to grow and improve their digital operations. 🤝 #digitalexperience #behavioraldata #data #partnership #partners #fullstorypartner
Segment - Fullstory Tech Partner Directory
directory.fullstory.com
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Simplifying your data infrastructure just got easier. Linked Audiences now makes it easy to combine... 🕘 Real-time behavioral data 🤖 Customer AI predictive traits 🏢 Rich entity data from your data warehouse And it can do it all within a simple audience builder. Learn how. 👉 https://bit.ly/3LzJYKh
Achieving Warehouse interoperability
segment.com
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Think you need to choose between a Customer Data Platform (CDP) and a data warehouse? 🤔 Hint: you don't. With a CDP and a data warehouse, you can link real-time events with contextual data such as transactional records or customer support logs. This combined data can then be sent to downstream tools for immediate use. Together, they improve your analytics while maintaining clean and useful data. Just ask MongoDB and Sanofi, who have achieved significant successes by leveraging both. By integrating a CDP with a data warehouse, you gain faster insights and enable smarter decision-making. It's time to rethink traditional data management—because together is better. 🤝 Learn more about it here 👉 https://bit.ly/4682zXq