6 months exactly til Christmas, and since our marketing brains are already all the way into the holidays we want to know…
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We build brands through authentic conversations by helping companies leverage authentic, everyday voices to create awareness and drive activation. As a fast-growing company, our team is full of smart, enthusiastic, capable and forward-thinking people with an unbridled passion for the digital and social space, shopper and consumer insights, and the evolving landscape of shopper marketing. When it’s time to launch a new product, drive brand awareness, or engage shoppers along the path to purchase, we’re waiting with our fingers poised on the launch button.
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🎄 Tomorrow marks 6 months til Christmas, and marketers' heads are filled with visions of sugar plums and Black Friday/Cyber Monday success. While we jump at the chance to show up and show off on quick-turn campaigns, a solid round of planning always makes it easier to perfect an influencer program. Does your brand have a solid BFCM influencer plan in place? We can help! Grab some time with our team today: https://bit.ly/SoapboxRFP ***photo from one of our holiday influencer programs with InComm Payments***
We’re excited to share this sweet campaign with you! Our friends at Harken Sweets can be found at the checkout aisle in Walmart stores, and our influencers are bringing awareness, driving conversion, and inspiring followers to invite these functionally delicious candy bars into their everyday lives. Follow along to see their stunning and inspiring content here: https://lnkd.in/g2MFd7z2
Did you know that the creator economy is expected to be worth $528 billion by 2030? According to a story (linked below) from CNBC, the growth of the influencer industry is continuing to skyrocket. Here at Soapbox, we have a front-row seat to the lasting impact on the brands who choose to take advantage: ➡ Brand recognition, trust, and loyalty ➡ Budget-friendly ad opportunities that move the needle ➡ Insights into conversion and intent ➡ Full-funnel growth With most of Q3 stretched out ahead of us, and Q4 quickly approaching, we invite you to consider what kind of impact influencer marketing could do for you! Tap that "message" button in our profile today! https://lnkd.in/erEVttxj
No matter the platform’s stance on long-form versus short-form video, the great equalizer is the fact that video continues to be a focus on social media. We recommend that every client build SOME video content into their influencer and social campaigns for a multitude of reasons, and love the opportunity to coach clients and creators alike on what works for each platform! Questions? Tap that ‘message’ button in our profile! https://lnkd.in/gJDMmsZu
As we celebrate the culmination of our year-long ambassador program with Crystal Bridges Museum of American Art and The Momentary, we want to revisit how these programs still have standing in today’s social media landscape. There are numerous benefits to having an ambassador program: - driving brand awareness and buy-in - driving sales - increasing online presence - building community around the brand - increasing credibility - growing access to the target demographic(s) We have a community of over 15,000 talented creators and influencers ready to make YOUR brand stand out. Let’s chat about how an ambassador program could help you reach those goals! https://bit.ly/SoapboxRFP
Happy Prime Day! Now, who’s ready to be influenced? We asked around the office, and here’s what everyone’s getting: Bissell Little Green Cleaner: https://lnkd.in/dvTaKUmj LEGO Star Wars Luke Skywalker's X-Wing Fighter: https://lnkd.in/dV225mcR Dyson Air Wrap: https://lnkd.in/dvK57uQD Ninja Creami: https://lnkd.in/dNB5kw5Y Amazon Kindle: https://lnkd.in/dAvhKqk2 Mario Badescu Lip Mask: https://lnkd.in/dHdbffFT MOON Teeth Whitening Strips: https://lnkd.in/dJqJsV-w Equal Hexagon Velvet Ring Box: https://lnkd.in/dMZ_KufB Goodful Bakeware Set: https://lnkd.in/dF7YCDcr Homedics Smart Air Purifier: https://lnkd.in/d-eCnVcd Your turn to influence us! Got a great Prime Day deal? Drop it in the comments!
Yesterday members of our team had the honor of spending time with our friends from The Clorox Company while they toured the ShopCart Creative photo studio (complete with new headshots). Not a day goes by when we don’t pinch ourselves because of the incredible clients we get to work with and learn from! Kendal King
🏀 $2.7 million total transfer value. 🏀 12.5K cart transfers. 🏀 3.1 million impressions. 🏀 21.3K total engagements. Soapbox partnered with the National Basketball Association (NBA), utilizing the influence of 9 creators to garner excitement and promote the NBA Portable Basketball Hoop available exclusively at Walmart throughout the holiday season. Boy, did they deliver! Holiday 2024 is fast approaching, and your game-winning shot IS influencer marketing. From awareness to conversion and beyond, our programs are specifically targeted to help brands see results. Ready to jump in? Tap that “message” button in our profile to get started! #soapboxinfluence #casestudy #influencermarketing