Sports Business Journal reposted this
It's the second edition of SBJ Gaming. One of my coverage areas will be on how marketing activations in gaming happen (get in touch if you're involved with any!), and this is a cool one -- legendary NASCAR driver Tony Stewart and Indy X rising star Jamie Chadwick are working with Mobil 1 for a Forza Motorsports promotion. For Stewart, it's just another entry in what's been a long relationship of fun promotions with Mobil 1, while it's could just be the beginning for Chadwick. I also follow up with Play by Play's Scott Probst and Michael Young on news of their new studio this week and share some impressions of EA College Sports 25.