As brands navigate the AI-driven search landscape, they must recognize the importance of asserting control over their digital presence through proactive engagement with platforms like Google's #AIOverviews. By providing brand-controlled information that trains the model and informs its outputs, marketers can protect their brand narrative and better connect with audiences.
About us
Terakeet is the preferred owned asset optimization (OAO) partner for Fortune 500 brands seeking meaningful customer connections and online business growth. Using a combination of custom strategies, proprietary technology, and expert execution, we work to bring brands and their audiences together to create meaningful connections. As an employee-first organization, we also believe in creating a connected, supportive team culture. If you are interested in becoming a key part of a growing and impactful team, we want to hear from you! Remote positions are available in the areas of digital marketing, account management, sales, data analysis, web analytics, software engineering, and more. Visit terakeet.com/careers for more.
- Website
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https://www.terakeet.com
External link for Terakeet
- Industry
- Marketing Services
- Company size
- 201-500 employees
- Headquarters
- Syracuse, NY
- Type
- Privately Held
- Founded
- 2001
- Specialties
- Enterprise SEO, Online Reputation Management, and Owned Asset Optimization
Locations
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Primary
333 W. Washington St.
Ste. 610
Syracuse, NY 13202, US
Employees at Terakeet
Updates
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We've got the gold-winning strategy for you.🥇 #OwnedAssetOptimization #MarketingROI #OpeningCeremony #Paris2024
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Get the latest on Terakeet directly in your inbox! Join our Talent Network to stay up-to-date on our latest job alerts and company news. ✨ https://bit.ly/3BEnBzJ ✨ #WeAreTerakeet
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Research shows only 30% of Americans deeply trust companies — so how are you motivating consumers to stick around? Check out Sr. Director of Marketing RJ Licata's latest article on MarTech for tips on building brand-consumer trust that drives long-term returns. https://bit.ly/3Wi9VV6 #ReceptionMarketing #BrandTrust
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In high-churn industries like telecommunications, building and protecting brand trust is incredibly important — as is innovating. So how can brands leverage AI while still supporting authentic connections with their audiences? Hear from Terakeet Co-Founder & CTO Patrick Danial in his latest article for The Fast Mode. 👇 https://bit.ly/4eNpPOB #TelecomMarketing #AIinMarketing #ReceptionMarketing
Impact & Opportunity: Generative AI in Telecoms
thefastmode.com
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Are you meeting consumers at every point of the consumer experience continuum? In his latest Forbes article, Terakeet CMO C. David Minifie explains how brands can marry ‘message’ with ‘moment’ to build stronger connections with consumers before, during and after transactions. Read his deep dive in Forbes: https://lnkd.in/ezwKQyR6 #ForbesCommunicationsCouncil #ConsumerExperience #CMOInsights
The Consumer Experience Continuum In 2024
social-www.forbes.com
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The more brand-owned sources your marketing mix includes, the more influence you have over your brand narrative in generative AI search results. Learn how to build and optimize your owned assets at Terakeet.com.
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Google's generative search engine, #AIOverviews, builds answers based on its large language model and pairs them with what Google has crawled. This includes all information available about a brand — even negative or inaccurate info. That's why brands that supply more and better content through the assets they own have a more balanced story through AI search: they provide AI search with what it needs to tell it. Read Terakeet's AI Playbook to learn how your brand can take control of your narrative in online search and beyond. 🤖 https://bit.ly/4bfoE7y 🤖 #AISearch #BrandMarketing #OwnedAssetOptimization
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🦠 The demand for RSV vaccines is skyrocketing, but are consumers getting the information they need? We analyzed 41 million RSV-related searches to uncover how healthcare brands can better serve their audience by addressing common concerns. ➡️ Swipe to learn more about the opportunities for better health communication and why it's crucial to educate seniors on RSV risks. #HealthcareMarketing #RSV #VaccineEducation #DigitalMarketing #HealthCommunication #TerakeetInsights
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Today, we celebrate the spirit and resilience of the American people — our colleagues, customers, neighbors, and friends. In observance of the holiday, our Terakeet offices are closed. #FourthOfJuly #IndependenceDay #USA #Celebrate #WeAreTerakeet
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