The Financial Brand

The Financial Brand

Financial Services

Seattle, Washington 19,362 followers

The world’s leading retail digital banking and financial marketing publication, and host of The Financial Brand Forum.

About us

The Financial Brand is a digital banking publication, zeroed in on strategic marketing issues in the retail banking sector: banking innovation, banking technology, BNPL, data analytics, customer experience, artificial intelligence and much more. It is a comprehensive resource for C-level bankers looking for the latest ideas, insights and information about how financial institutions build and grow their brands. The Financial Brand also hosts the Financial Brand Forum, the world’s most elite conference on marketing, CX, data analytics and digital transformation in banking. The event is built exclusively for senior-level executives working in the financial industry, with a specific emphasis on those in marketing roles at retail banks and credit unions based in North America.

Website
https://thefinancialbrand.com/
Industry
Financial Services
Company size
11-50 employees
Headquarters
Seattle, Washington
Type
Privately Held
Founded
2007

Locations

Employees at The Financial Brand

Updates

  • View organization page for The Financial Brand, graphic

    19,362 followers

    The agency that keeps our banking system secure is undergoing its own transformation. Here's what you need to know: - FDIC Chairman Martin Gruenberg set to step down - President Biden nominates Christy Goldsmith Romero as replacement - Goldsmith Romero brings impressive credentials from CFTC, Treasury, and SEC But the real story? Cultural overhaul. "As employees need to be supported in the FDIC's critical mission, I would prioritize a complete overhaul of the FDIC's workplace culture," Goldsmith Romero told the Senate committee. The challenge: Rebuild trust internally while maintaining the agency's crucial role in banking regulation and oversight. With potential political shifts on the horizon, the future of FDIC leadership remains uncertain. One thing's clear - change is coming to this cornerstone of American finance. Steve Cocheo has a deep dive into the ramifications of this news.

    FDIC Chairmanship in Play at Pivotal Time for Nation's Future — and Banking's

    FDIC Chairmanship in Play at Pivotal Time for Nation's Future — and Banking's

    thefinancialbrand.com

  • View organization page for The Financial Brand, graphic

    19,362 followers

    Forrester's latest report reveals a startling trend: Customer experience scores for banks have hit rock bottom. But why? The culprit? An over-reliance on digitization at the expense of human connection. "Banking's not Amazon," says Forrester's Alyson Clarke. "It's not buying a shirt or a pair of socks. If something's not right, you want to speak to a person." Key takeaways: - CX scores down for 3rd consecutive year - 53% of multichannel banks saw significant declines - Emotional connection is the missing ingredient The solution is hybrid banking. But there's a new threat on the horizon: Misguided adoption of generative AI could widen the gap between banks and customers even further. As the industry races towards automation, are we forgetting that money is emotional? 🤔

    Digital is Draining Banks' Emotional Connections with Customers. GenAI May Make Things Worse

    Digital is Draining Banks' Emotional Connections with Customers. GenAI May Make Things Worse

    thefinancialbrand.com

  • View organization page for The Financial Brand, graphic

    19,362 followers

    Four recent Supreme Court decisions have dramatically curtailed the powers of administrative agencies, potentially opening doors for fintechs and nontraditional banks. For years, federal agencies have been gatekeepers, approving few new bank applications and hesitating to grant master accounts to innovative players. The tide may be finally turning. "Allowing the decision below to stand will enable politically unaccountable federal officials to exercise broad discretion to place massive and unwarranted obstacles in the path of state-chartered financial institutions," says former Solicitor General Paul Clement. What does this mean for the future of banking? - More diverse financial institutions entering the market - Increased innovation in banking services - Potential challenges to long-standing regulations The message from the Supreme Court is clear: Administrative agencies can no longer rely on unchecked authority. This shift could rejuvenate the bank charter trend and create new opportunities for fintech disruptors. Read Klaros Group's latest from Michele Alt.

    Supreme Court Rulings May Shake Up Banking Entry Decisions in Fintechs' Favor

    Supreme Court Rulings May Shake Up Banking Entry Decisions in Fintechs' Favor

    thefinancialbrand.com

  • View organization page for The Financial Brand, graphic

    19,362 followers

    A financial tsunami is going to reshape the banking landscape. In the next three months alone, nearly $950 billion in bank CDs will mature, with a staggering $2.5 trillion set to follow within a year. This unprecedented wave presents both a challenge and an opportunity for financial institutions. With a record $2.9 trillion currently held in bank CDs, the stakes couldn't be higher. The real test lies in how banks will retain these deposits without resorting to unsustainable rate-matching. In an era where 34% of institutions offer maximum rates of 3% or less, price-sensitive consumers and fintech competitors are circling, ready to lure away dissatisfied customers. But there's hope. As James White, GM of Banking at Total Expert, says: "Improved deposit pricing and segmented engagement via the marketing department can build a new form of relationship banking." The key? Personalization, customization, and innovation. Banks that can offer tailored CD terms, engage customers on a personal level, and provide unique bundling options may just find themselves riding the wave rather than being swept away by it.

    Are You Ready for the Historic Deposit Term Tsunami?

    Are You Ready for the Historic Deposit Term Tsunami?

    thefinancialbrand.com

  • View organization page for The Financial Brand, graphic

    19,362 followers

    While most lending sectors remain sluggish, JPMorgan Chase's credit card division is defying expectations. The banking titan is experiencing a surge in card accounts, escalating balances, and an uptick in revolving credit. Standout figures: • Card balances soared 12% compared to last year • Debit and credit card sales volume climbed 7% • Card services and auto segment saw a 14% boost in net revenue Jeremy Barnum, Chase's CFO, puts it plainly: "Loan demand remains quite muted everywhere except card." However, this growth comes with its own set of challenges. The bank is grappling with rising card delinquencies and charge-offs, particularly among customers in lower income brackets. Despite these hurdles, Chase continues its impressive trajectory: • Marked its 50th consecutive quarter of checking account growth • Reached 55.6 million active mobile users, a 6.9% year-over-year increase As the financial sector continues to evolve, Chase is skillfully balancing expansion opportunities with emerging risks. The intriguing question remains: Can the bank maintain its "over-earning" position in this ever-changing financial landscape?

    Chase Rides to a Strong Second Quarter on Consumer Credit

    Chase Rides to a Strong Second Quarter on Consumer Credit

    thefinancialbrand.com

  • View organization page for The Financial Brand, graphic

    19,362 followers

    64% of marketers are already using AI in their daily strategies. These digital companions are saving their human counterparts an average of 2.5 hours per day, allowing creativity to flourish where once tedium reigned in the days of not automating the monotonous. But this tale isn't just about artificial intelligence. It's about the delicate balance between technology and humanity. While AI powers efficiency, it's the human touch that drives connection. These findings — which stem from Hubspot's latest report — reveals that 96% of marketers say personalization leads to repeat business, a testament to the enduring power of understanding and responding to individual needs. This wasn't all the HubSpot report found. Check out our breakdown of the report here:

    6 Critical Trends in Marketing for Bankers to Know

    6 Critical Trends in Marketing for Bankers to Know

    thefinancialbrand.com

  • View organization page for The Financial Brand, graphic

    19,362 followers

    Apple, once a player with its own BNPL service, has pivoted to become a facilitator. Meanwhile, traditional financial giants are stepping into the arena, challenging the fintech upstarts who pioneered the space. But here's the plot twist: It's not just about BNPL anymore. Companies like Affirm are dreaming bigger, aiming to become full-fledged payment networks. As Affirm's CEO, Max Levchin, boldly declared, "Five years from now, we have no intention of being the leader in BNPL. We intend to be the leader in payments." The numbers tell a compelling tale. Adobe Analytics reports that BNPL-financed ecommerce in the U.S. hit $25.9 billion in just the first four months of 2024, up 11.8% year-over-year. The projected total for 2024? A staggering $84.8 billion. From Klarna's potential IPO to PayPal's strategic shifts, from Afterpay's integration challenges to Zip's global focus, the BNPL narrative is far from over. Each player is writing its own chapter, adapting to consumer needs and market dynamics. Read Steve's full breakdown.

    After Apple Bows Out, How Do the Remaining BNPL Players Shake Out?

    After Apple Bows Out, How Do the Remaining BNPL Players Shake Out?

    thefinancialbrand.com

  • View organization page for The Financial Brand, graphic

    19,362 followers

    The future of banking is instant, integrated and intelligent, but how many institutions can say the same of their own organization? When over three-quarters of consumers cite instant payments as the most important feature for banks to offer in the next 3 years, the use of composable architectures, data, AI and machine learning will be essential to meeting these demands. Is your bank ready for the future? Download EPAM's annual report to learn more.

    2024 Spring Consumer Banking Report

    2024 Spring Consumer Banking Report

    thefinancialbrand.com

  • The Financial Brand reposted this

    View profile for Dr Saeeda Jaffar, graphic

    GM GCC Visa, Board Member

    Explore how generative AI is transforming the banking industry This insightful article highlights the latest advancements and the path forward for financial institutions embracing this technology. Stay ahead with innovative solutions and enhance your banking experience #GenAI #BankingInnovation #FinTech #ArtificialIntelligence #DataAnalytics Read more about the Citi report at The Financial Brand https://lnkd.in/dvKEC5wt

    Nine Takeaways from Citi's Deep Dive into Gen AI and Banking

    Nine Takeaways from Citi's Deep Dive into Gen AI and Banking

    thefinancialbrand.com

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