Showing a House vs Demonstrating the Lifestyle. 🧐 Which sells a home faster? 🙋♂️🙋♀️🙋 Get the Complete Guide to Development Marketing and Sales when you join us in The Assembly! https://lnkd.in/ghMZ_4un #realestate #marketingandsales #realestateagent #lifestyle #sellfaster
HANA.
Real Estate
Los Angeles , CA 1,529 followers
The missing piece in development marketing.
About us
The HANA team is guided by the central vision of creating purpose, originality, and a sense of authentic community within real estate development. We strive to work with developers and industry partners who share this vision. By working together with our clients, looking at each project both from the outside-in, and inside-out, we push to achieve the optimum product and market fit. Combining decades of experience across all facets of development marketing and sales, we bring an unparalleled depth of knowledge and insight, while staying grounded in honesty, transparency, and integrity. Let the team at HANA help you discover the missing piece for success. Bringing highly thoughtful design guidance, marketing advisory, and personalized sales strategies tailored to each project, our holistic approach gives you access to leading industry experts in all aspects of real estate development. This allows you to make more informed decisions to increase sales revenue while building communities that matter. We listen to, and observe our clients, partners, as well as their audience, and our consumers, to create functional spaces where real people can connect, grow, and thrive together. Whether you’re a developer, an agent, or an industry partner, connect with us to expand your business and get the job done with excellence.
- Website
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http://www.thehanacollective.com
External link for HANA.
- Industry
- Real Estate
- Company size
- 2-10 employees
- Headquarters
- Los Angeles , CA
- Type
- Self-Owned
- Founded
- 2020
- Specialties
- Design Development, Amenity Design, Service Programming, Marketing and Sales Strategy, Sales Team Training, Brand Execution, Sales Process and Protocol Implementation, Feeder Market Strategy, Agent Network Strategy, Sales Team Recruitment, and Community Programming
Locations
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Primary
Get directions
Los Angeles , CA, US
Employees at HANA.
Updates
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Join us at this years The Real Deal’s LA Forum!
The Real Deal's LA Real Estate Forum is back in 2024 bringing together the leaders in the Los Angeles real estate market. Join us for the can't miss discussions on September 12 at Beverly Wilshire. Hear from top mixed-use developers Hana Cha, CEO of HANA, and Larry Green, Managing Director of Cain Development, on what trends, policies, and conditions open the door for mixed-use and why you should be paying attention. Kevin Shannon, Co-Head of U.S. Capital Markets at Newmark will provide the answers to your questions about what’s gonna save LA office and are there other options outside of conversions or tear downs? Sally Forster Jones, Founder and CEO of Sally Forster Jones Group, and Aaron Kirman, CEO of Christie's International Real Estate Southern California, will discuss how top brokers are expanding their footprints and their focus in an ever-evolving market of client and regulatory needs. Register to attend the LA #TRDForum here: https://lnkd.in/e3VtFpcU
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I recently walked a new development project, 2 high-rise towers made up of over 500+ residential condo units attached to a major hotel flag. I've seen a lot of weird, bad, and this-makes-no-sense kinds of projects in my time... but wow, it's been a while since I've seen anything like this. ❌ Bad spatial planning ❌ No closets or storage space ❌ Doors opening in the wrong direction ❌ Kitchen islands off center ❌ Shallow kitchen cabinets that barely fit a side plate ❌ Columns in the middle of the living rooms ❌ Electrical outlets in the worst places ❌ Inaccessible balconies due to incorrect doors ❌ No pool or water elements of any sort ❌ No fitness center exclusive to homeowners This list goes on. 🤯 And there's over 500 to sell, with prices starting close to $2000/SF in a market controlled by affluent and sophisticated buyers who demand livable functionality, detailed fit and finishes, and the tip of the market pushing $1200/SF. 🤯🤯 ✅ Work backwards. ✅ Who is your buyer? ✅ What to they need? ✅ What are they willing to pay for? Doesn't matter what you're building... you need to know exactly who your avatar is. Seems obvious, right? Real estate agents: Get the Complete Guide to New Development Marketing and Sales. 🤩🤩 Join me and industry experts in this one-of-a-kind masterclass-inspired program to expand your business opportunities, stay ahead of the competition, and have a little fun doing it all. Check out The Assembly to learn more: https://lnkd.in/gNbmSdaJ Real estate developers: are you sitting on a project like this, what's your market positioning look like? 🧐 Advisory Studio by HANA. can help you. Let's chat: https://lnkd.in/gE4hQnnj #newdevelopment #marketpositioning #marketing #realestatesales #realestateagent #realestatedeveloper
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💻📱🛡️ Tech isn't just taking over marketing and sales in our industry... it's a part of all things real estate. From smart home systems and remote accessibility applications, technology is enhancing every facet of our business whether you like it for not. Whether an operator, consumer, or marketer, understanding smart technology and leveraging its advancements is the key to thriving in today's landscape. 🧐 Are you real estate tech savvy or real estate tech resistant? 👇 What are you favorite tech applications for real estate? Get the Complete Guide to New Development Marketing and Sales. 🤩🤩 Join me and industry experts in this one-of-a-kind masterclass-inspired program to expand your business opportunities, stay ahead of the competition, and have a little fun doing it all. Learn more about The Assembly: https://lnkd.in/g4grbf6N #realestate #smarthome #marketingandsales #realestatetech #industryexpert #realestateguide
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✨ New Podcast Alert! In this episode of The Reveal Podcast, Jessica Nieto and I chatted about seizing real estate opportunities to set the stage for our future. We touch on ✅ leadership, ✅ creativity, and ✅ leveraging our personal stories and diverse experiences to forget our own paths in this competitive world of real estate. I'm sharing a lot of personal history in this one, from early attempts of trying to learn English, questioning my self worth at a table full of white men, and wondering if real estate is really the industry for me. Listen to the full episode: https://lnkd.in/g9hH2X3a 👇 How have your personal experiences, whether an immigrant woman or foreign-language barriers helped you forge your own unique path in your business? #therevealpodcast #womeninrealestate #personalexperiences #selfworth #koreanamerican #koreanwomen
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We’re all seeing and hearing the same across the country as Ali Wolf reported!
Compared to earlier this year, we've seen the new home market moderate. The majority of builders in Texas and Florida, for example, reported demand was slower than expected in May, and that has carried on into June so far. This change corresponds with rising resale inventory levels in these states. Is this normal seasonality, or are we at an inflection point? Subscribers to the Zonda National Outlook will get a 15-page report tomorrow morning addressing: - How worrisome (or not) the recent changes have been - The top markets in these two states on our watchlist - Trends to monitor going forward Sean Fergus Sarah Bonnarens Bryan Glasshagel Larry Buckner Keith Hughes #florida #texas https://lnkd.in/gDp_7sm8
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Here's a question I get all the time: How do I find new development listing opportunities? 🙋♀️ 👀 Watch the full episode of the Real Marketing Podcast with @Cameron Evans, and get all the unspoken details of ✔️ commission splits, ✔️ different stages of selling, and ✔️ how developers choose the right listing agent. Get the unknown secrets to how development marketing and sales actually work. 🙌 https://lnkd.in/gxn7DdFE #newdevelopment #marketingpodcast #marketingandsales #commission #fullepisode
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Have you heard about our Collective Marketplace? It's a one-stop shop of experienced, mutually vetted, real estate experts with a successful track record within our shared networks. Expertise from creative media and digital marketing, to architectural and interior design, to mortgage solutions and escrow management! https://lnkd.in/gZgfJtRw We've removed the overwhelm and uncertainty so you can build and grow your business with trust real estate partners! Find the missing piece to your real estate team here, or if you're interested in becoming a partner, send us a note!
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In this episode of “The Real View,” we break down how to build sustainable teams for long-term success and how to diversify new business opportunities with the ace team. 🎧 Listen to the full episode here: https://lnkd.in/eMAHafMm #businessopportunities #listen #ohiorealtors #realestatepodcast #hanacollective
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How are you adapting your marketing and PR strategies to accommodate shifting generations?? The silver tsunami indicates a big shift. It’s a massive Boomer demographic wave with a powerful Gen Z undertow. In other words, as millions of Americans are reaching retirement age, there’s also a huge influx of young professionals entering the workforce. In fact, this year, Gen Z is set to overtake Boomers in full-time roles. Read the Inc. Magazine article from Shama Hyder on why it's important to shift your marketing narrative to resonate with your target audience. https://lnkd.in/g-Syt_yB
Navigating the Silver Tsunami: Adapting Marketing and PR Strategies for Shifting Generations
inc.com