Amazon & Netflix have different streaming strategies but who is winning the advertising game? MNTN, CEO Mark Douglas gives his insights on Bloomberg. #MARKetingTalk
About us
MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.
- Website
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https://mountain.com/
External link for MNTN
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Austin (Remote) , Texas
- Type
- Privately Held
- Specialties
- retargeting, prospecting, Connected TV advertising, TV advertising, performance marketing, direct-response advertising, and Performance TV
Locations
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Primary
Austin (Remote) , Texas, US
Employees at MNTN
Updates
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Marketers have a thing — or in this case, three things — to say about audience targeting. And we want to hear from you, too. Share your two (three?) cents with us in our latest Peeks poll (it’ll take ~30 seconds, promise). https://mntn.fyi/3Y3p79L
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Which type of shopper is your MVP? In this month’s Peeks poll, we want to know what customers you value the most. Weigh in now: https://mntn.fyi/3Y3p79L
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Here's everything you need to know about advertiser and consumer behavior when it comes to back-to-school. https://lnkd.in/eRN3quza
Back-to-School Season Beats the Winter Holidays on One Key Ad Metric - MNTN Research
https://research.mountain.com
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Watching more streaming than ever? Join the club — Nielsen reports streaming viewership just hit a record high.
Streaming Viewership Reached a Record High in May 2024
MNTN on LinkedIn
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EST or PST...we're always on MNTN Time. 🏔 📺
Why are we all so tired? From corporate burnout to balancing professional goals with a busy home life, there's millions of answers, but not many solutions. Until now. In our new video series, 'Why Are We All So Tired?,' we talked to business leaders as well as average Americans about their biggest challenges and the tactics and techniques they use to live happier and more fulfilled professional lives. It turns out, you actually can be productive at work without sacrificing your home life. For our premiere episode, we took to the streets of New York City and found out for many people, how you start the day has a lot to do with how you feel at the end of it. We sat down with MNTN CEO Mark Douglas for his secret to navigating the ins and outs of his busy workday. It turns out that balance may have a lot more to do with when you start your workday. So maybe checking your email first thing in the morning isn't so smart after all. TheStreet's 'Why Are We All So Tired?' is sponsored by 5-hour ENERGY®'s " Summer of No FOMO." #productivity #lifehacks #worklife #5hourENERGY
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MNTN reposted this
📺As consumers cut cords, CTV ad spend is soaring, with US brands expected to invest over $28 billion in 2024, according to EMARKETER. Learn how CTV’s precision targeting and detailed reporting are transforming advertising in this sponsored article by MNTN: https://lnkd.in/grhmh337 #CTV #AdSpend #MarketingTrends
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What type of creative makes you want to switch the channel — or worse, turn off the TV? Turns out marketers have some serious creative pet peeves. Read all about them in our latest MNTN Research Peeks report https://mntn.fyi/3VqxadP.
What Gives You the Advertising “Ick”? Here’s How Marketers Answered. - MNTN Research
https://research.mountain.com
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LIVE from Cannes, MNTN CEO Mark Douglas talks MNTN Matched and the next evolution of advertising with Bloomberg TV. #CannesLions