Wray Ward

We can’t believe eight weeks with the FORM intern class of 2024 have already flown by. Thank you John, Megan and Mara for a phenomenal summer. For a peek into how our FORM program shapes future marketing professionals, read our PR/content/social intern Mara Vicario’s reflections on her internship experience and how she has grown throughout the last eight weeks at Wray Ward. https://bit.ly/3SiiRHD #FORM #Internship #PR #Design #Copywriting #MarketingJobs #CharlotteNC

Here are four ways Google’s (somewhat unexpected) launch of AI Overviews may impact marketing and organic search in the coming months and beyond: https://bit.ly/4eRhrgV #AIOverviews #SEO #Search #OrganicSearch

Bring your brand’s content marketing program to life with confidence by thinking through these six questions: https://bit.ly/4cGUzyW #ContentMarketing #MarketingStrategy

Wray Ward opened its doors for the first time in June of 1977. And what better way to celebrate our anniversary than go back to our ‘70s roots? We set the scene, disco ball and all, and invited everybody down to our studio to get groovy. John Roberts and Lewis Dameron lit up and captured the celebration. Throughout the years, our jobs have continually evolved as tools and technology advance. We started with radio and newspapers in the 1970s, took on the internet in the 1990s and embraced social media in the 2000s. 47 years later, our core goal remains the same: to connect people through great storytelling. Thank you to everyone -- team members, clients and partners -- who helped make it happen over the years. We're excited for what's to come.

From AI Overviews to massive search algorithm updates, 2024 has taken SEO specialists for a wild ride. Thankfully, #MozCon came at the perfect time. Get our SEO manager's four top takeaways from one of the world's best digital marketing conferences. https://bit.ly/3VLC1aR #search #seo #contentmarketing

Want a story of transformation and growth? On our blog, PR/Content/Social Intern Mara Vicario shares how she discovered Wray Ward and applied for the internship of a lifetime. Learn more: https://bit.ly/4b7Ox8Z #Transformation #Internship #PRJobs #MarketingJobs #CharlotteNC

The right set design can turn a simple ad into a powerful story. From balancing realistic and aspirational atmospheres to using props that add authenticity and depth, the art of set design is all about the details. Heather Dumford — Wray Ward creative director and set design ace — shares the design secrets she leans into when creating an attention-grabbing set. Read Heather’s blog post: https://bit.ly/3Vtq60i #SetDesign #Marketing #Advertising #VisualStorytelling #InteriorDesign

TikTok’s unique algorithm and massive user base make it a social media powerhouse for brands looking for fresh ways to engage with consumers. But with looming legal uncertainties for TikTok’s parent company, ByteDance, marketers must stay informed and nimble. 🔹 Use it before you (maybe) lose it. 🔹 Stay updated on legal proceedings. 🔹 Diversify your social media strategy. Read more on how to prepare for any of the potential legal outcomes facing TikTok. https://bit.ly/4c61eSC #SocialMediaMarketing #TikTok #MarketingStrategy #DigitalMarketing #Branding

Hello FORM 2024! We’re just days into this year's summer internship experience, and it’s already clear these aspiring creatives and writers will wow us. Say hello to John Marenic (graphic design) of Penn State University, Mara Vicario (PR/Content/Social Media) of the University of North Carolina at Chapel Hill and Megan Johnson (copywriting) of The University of Alabama. Let the fun begin!

Building a sales enablement program? Use these eight tips to maximize its success. Read our latest blog: https://bit.ly/44TEfI7 #salesenablement #salessupport #contentmarketing #salestips