Business Development Director

About Pearpop

Pearpop, the leading Creator Marketing Platform, is revolutionizing the way creators and brands collaborate. With a community of over 200,000 creators and counting, Pearpop is dedicated to helping creators earn a living doing what they love, while providing brands with instant and direct access to relevant, authentic, and brand-safe creators across all major social media platforms. In 2022, Pearpop was recognized as "Best Influencer Marketing Platform" by DIGIDAY and named to FAST COMPANY's "Most Innovative Companies" List in Social Media.

Working at Pearpop

We're bringing together a smart and passionate team of creative builders to join us as we are a growth stage, high-performance startup. In addition to competitive salaries, we have all the good stuff – equity, generous health and dental insurance, 401(k), and unlimited PTO. This is a hybrid role based in our headquarters in Los Angeles.

Key Responsibilities:

The ideal candidate will be an entrepreneurially-minded, growth-oriented leader with experience driving tangible business growth for a company in the social media and/or creator economy space. In this role, you will conduct strategic outbound outreach and leverage existing relationships, lead successful sales calls with prospective clients, generate winning proposals, and collaborate with our Brand Solutions and Creator Management teams to drive meaningful growth. 

We are seeking a self-starting individual contributor who can think big but loves to get their hands dirty and do the work. Role reports to the Head of Business Development. 

• Strategic Outreach: 
• Conduct proactive outreach to relevant verticals and target companies to identify and convert  business development opportunities.
• Develop and execute strategic plans for outbound engagement to drive growth.
• Sales Leadership:
• Lead successful sales calls with prospective clients to understand their needs and articulate the value proposition.
• Effectively communicate product features and benefits during client interactions.
• Conduct product demos to showcase capabilities and address client inquiries.
• Proposal Generation:
• Create compelling and winning proposals that align with client requirements and business objectives in creator marketing.
• Collaborate with internal teams to ensure proposals are comprehensive and address client needs.
• Cross-Functional Collaboration:
• Work closely with the Brand Solutions and Creator Management teams to align business development efforts with overall company strategies.
• Foster strong collaboration to enhance the effectiveness of client solutions.
• Client Relationship Management:
• Strong track record of engaging and partnering with C-Level executives
• Oversee the development and maintenance of new client relationships.
• Manage the execution of client accounts, ensuring the successful implementation of campaigns and creator marketing programs.
• Nurture client relationships, aiming to turn pilot programs into long-term partnerships.
• Account Growth and Development:
• Drive the growth and development of new client accounts, identifying opportunities for expansion and upselling.
• Work to understand client goals and objectives, aligning company services to meet those needs.
• Develop and implement strategies to maximize client satisfaction and retention.
• Performance Analysis:
• Monitor and analyze key performance indicators to assess the success of business development initiatives.
• Identify areas for improvement and implement adjustments to enhance overall performance.
• Market Research:
• Stay informed about industry trends, market developments, and competitor activities.
• Utilize market insights to inform business development strategies and maintain a competitive edge.

What You Bring to the Table

• Bachelor's degree or equivalent experience
• Proven track record as an Business Development leader or in a sales-related role, with a minimum of 6-10+ years of experience in the social and/or creator marketing industry
• Enthusiasm for and understanding of creators, brands, their culture and helping them succeed
• Demonstrated success in managing and growing key accounts, driving revenue, and meeting or exceeding targets
• Active understanding of influencer landscape, and continuously educated on the latest industry trends and innovations within social media
• In depth knowledge of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube)
• A self-starter who enjoys collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams
• Analytical mindset, capable of using data-driven insights to make strategic decisions.
• Proven ability to work autonomously with a proactive mindset, easily adapting to quickly changing priorities
• Strong organizational skills with the ability to multitask, detail-oriented and thrives in a fast-paced environment, and a clear communicator
• Passionate, ambitious, resourceful, adaptable, and humble entrepreneurial spirit