Analyze and interpret data from various marketing campaigns to uncover trends, patterns, and insights related to performance and identify areas for improvement.
Monitor and evaluate call center metrics, such as call volumes, service levels, customer satisfaction, and resolution times.
Develop and maintain dashboards and reports that track key performance indicators (KPIs) and marketing effectiveness.
Collaborate with marketing teams to design and implement A/B testing frameworks and measure the impact of various campaigns.
Provide data-driven recommendations to optimize marketing spend and improve return on investment (ROI).
Work with customer service managers to improve call center operations and customer engagement strategies.
Utilize advanced analytics techniques to forecast trends and model potential outcomes of marketing and customer service initiatives.
Stay abreast of industry trends and advancements in analytics and performance marketing tools.
Minimum Qualifications:
Education: Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or related field or equivalent combination of education and experience.
Work Experience: Minimum of 5 years of experience in a data analysis role, preferably within a marketing or advertising context.
Knowledge, Skills and Abilities:
Analytical Skills: Ability to interpret complex data sets and provide actionable insights.
Statistical Knowledge: Proficiency in statistical tests, distributions, and regression analysis.
Data Visualization: Skill in creating clear visual representations of data using tools like Tableau or Power BI.
SQL: Strong command of SQL for querying databases.
Programming Languages: Proficiency in programming languages - SQL, Python, R, or other data analysis tools.
Machine Learning: Understanding of basic machine learning algorithms and their application in marketing data.
A/B Testing: Experience in designing and interpreting A/B tests to optimize campaign performance.
Data Mining: Ability to extract data from various sources and prepare it for analysis
Strong communication skills: Ability to translate complex data into actionable insights for non-technical stakeholders.
Physical Requirements:
Standing, walking, sitting, movement and use of mechanical controls, such as keyboard, are frequently required.
** 3rd party and subcontract staffing agencies are not eligible for partnership on this position. 3rd party subcontractors need not apply.
This position requires candidates to be eligible to work in the United States, directly for an employer, without sponsorship now or anytime in the future **
Seniority level
Entry level
Employment type
Full-time
Job function
Analyst, Information Technology, and Other
Industries
IT Services and IT Consulting, Professional Services, and IT System Operations and Maintenance
Referrals increase your chances of interviewing at Softworld, a Kelly Company by 2x