Cinch Home Services hiring Sr Director, Product Development/Innovation in Boca Raton, Florida, United States | LinkedIn
LinkedIn respects your privacy
LinkedIn and 3rd parties use essential and non-essential cookies to provide, secure, analyze and improve our Services, and to show you relevant ads (including professional and job ads) on and off LinkedIn. Learn more in our Cookie Policy.
Select Accept to consent or Reject to decline non-essential cookies for this use. You can update your choices at any time in your settings.
Develop innovative products that give them a competitive advantage in the market. Product development actions should be focused on the life cycle, and/or all the different stages, involved in taking a product from an idea to the consumer. Managing the prioritization and ROI for these efforts is critical. Ultimately, achieve our business objectives – Revenue / LTV (Retention) / CAC.
Responsibilities:
Identify a market need: Identify a problem and create a product to solve that problem by talking to customers, completing surveys, and using market research. Identify a market need: Identify a problem and create a product to solve that problem by talking to customers, completing surveys, and using market research.
Quantify the need: Determine if the problem is large enough to warrant a product-based solution and if the customers are willing to pay for this solution.
Conceptualize the product: Apply creativity and innovation to figure out whether the product could be the solution.
Validate the solution: Test whether the solution product is viable, worth pursuing, and liked by the target users.
Build a roadmap: Identify goals and themes for development and solve the most important challenges to legitimize the product concept.
Develop the product: Create a minimum viable product (MVP), an initial version that has only enough function to meet its customer's purpose.
Release to users: Conduct experiments with the MVP to gauge interest, test price sensitivity, find marketing channels, create a message, and develop packaging.
Ongoing feedback: Collect customer feedback to continue expansion and enhancements, keep growing the product roadmap, and set new strategic goals for the product.
Perform other duties as assigned.
Requirements:
8+ years of experience in Marketing, Software Product Development, and Leadership
Identify a market need: Identify a problem and create a product to solve that problem by talking to customers, completing surveys, and using market research.
Complete product and marketing research
Assess competitor products.
Identify key requirements for products or upgrades.
Work as part of a team.
Be an individual specialist in manufacturing or technical areas.
Working knowledge of the latest digital marketing, technology, and media consumption trends
Strong verbal and written communication skills
Ability to get things done in a fast-paced, limited-resource environment.
Education:
Bachelor's degree required and/or equivalent combination of education and practical experience.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Product Management and Marketing
Industries
Insurance
Referrals increase your chances of interviewing at Cinch Home Services by 2x