Director, Product Marketing

Job Title

Director, Product Marketing

Job Description

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.

The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.

The Director, Product Marketing position leads and oversees the marketing efforts for the Kaplan North America (KNA) products. This position will be responsible and accountable for developing strategic marketing initiatives to attract, engage, and retain students, educators and partners.

Primary Responsibilities

• Lead and oversee a Vertical Product Marketing team in developing an integrated marketing strategy and managing marketing plans to achieve designated KPIs across the different product lines in the vertical.
• Partner with business stakeholders and sales leads to develop marketing initiatives to meet business objectives across both B2C, B2B/B2I, and B2B2C audiences.
• Responsible and accountable for the development of messaging strategy, positioning, differentiators, proof points, and value proposition for products.
• Responsible and accountable for researching and analyzing economic trends, competitive landscape, industry trends, buying habits and cycles and the demographic characteristics of target markets, and translate findings into actionable strategies
• Being the go-to marketing expert for internal products and external competitive offerings within the vertical.
• Develop and implement forward thinking, out-of-the-box ideas to increase market share
• Understanding student needs throughout in their educational journey; from exams to admissions and career advancement as well as the needs of the educators and administrators supporting students on that journey
• Develop and foster strong relationships both internally and externally with team and partners.
• Manage, coach, and develop the product marketing team by providing clear roles and responsibilities, expectations, performance, and development opportunities
  
  

Minimum Requirements

• Bachelor's Degree required
• 7+ years of marketing experience, with at least 3 years in a leadership role
• Knowledge of the post-secondary educational landscape a plus
• Analytical skills, able to interpret multiple data sets to identify trends
• Strong proficiency with MS Word, Excel, PP
• Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
  
  

We Offer a Competitive Benefits Package Including

Remote work providing flexible work/life balance

Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)

Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members

Competitive health benefits and new hire eligibility starts day-1 of employment

Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities

And so much more!

This position is a Salary Grade B: $64,000 to $202,600

Location

Remote/Nationwide, USA

Additional Locations

Employee Type

Employee

Job Functional Area

Marketing

Business Unit

00091 Kaplan Higher ED

At Kaplan, we recognize the importance of attracting and retaining top talent to drive our success in a competitive market. Our salary structure and compensation philosophy reflect the value we place on the experience, education, and skills that our employees bring to the organization, taking into consideration labor market trends and total rewards. All positions with Kaplan are paid at least $15 per hour or $31,200 per year for full-time positions. Additionally, certain positions are bonus or commission-eligible. And we have a comprehensive benefits package, learn more about our benefits here.

Diversity & Inclusion Statement

Kaplan is an Equal Opportunity Employer. Our employees’ diverse range of perspectives, ideas, and backgrounds give Kaplan a competitive edge in anticipating and surpassing the needs of our students in today's global marketplace. We are dedicated to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We strongly believe that diversity strengthens our organization, fuels innovation, and improves our capacity to effectively serve our customers and communities. Learn more about our culture here.