CAULIPOWER uses the power of veggies to make healthier, easier versions of the food you crave, that actually taste like the food you crave. CAULIPOWER's first innovation, cauliflower crust pizza, created a white-hot category in 2017. Today CAULIPOWER is the #1 cauliflower crust pizza, the #1 natural pizza, and #1 gluten-free pizza in the U.S. In addition to pizza, the CAULIPOWER family of innovative products now includes chicken tenders, cauliflower pasta, and more. Come #JoinTheVegolution!
The Opportunity
CAULIPOWER is hiring a Regional Sales Manager – West & Canada, who is experienced in CPG sales with knowledge of west regional grocery accounts (both conventional and natural such as Stater Bros., Smart & Final, Lucky/Save Mart, Nugget, PCC, Yoke’s, etc.), Canadian retailers, and distributors (such as UNFI, KeHE, etc.). You’re a collaborative self-starter with strong organizational, account management, and communication skills that works well independently and cross-functionally. You’re hungry to continue the growth of CAULIPOWER, are flexible, adaptable and thrive in a fast-paced and continually evolving environment. You should be passionate about the better-for-you food space!
What You Will Do
The Regional Sales Manager will be responsible for growing CAULIPOWER at West regional and Canadian retailers - building customer relationships, developing sales strategy, selling in innovation, and facilitating cross-functional collaboration. The position reports directly to the Chief Revenue Officer.
Responsibilities
Develop and proactively evolve go-to-market strategies that deliver sales, share and profit growth.
Partner with CAULIPOWER’s internal teams to build customer-specific sales presentations.
Manage pricing, promotions, terms negotiations and product mix within assigned budgets.
Validate promotional execution and utilize post-promo analysis to optimize promotional programs and trade ROI.
Own and update your forecast, promo plans and trade spend in Exceedra (trade management system).
Leverage syndicated and retailer specific data to provide internal and external stakeholders with insights to optimize category and brand performance.
Collaborate cross-functionally with Brand and Operations to ensure the “voice of retailer” is present throughout the new product development process by providing category insights, competitive intel, customer specific requirements and a blueprint for a successful launch.
Lead, train, and build a strong relationship with broker partners.
Regularly report on performance against plan, and broker performance management.
Manage customer & broker specific scorecards to monitor sales progress, identify and close sales gaps.
Actively participate in industry trade and customer shows.
Who You Are
Bachelor’s degree in related field.
6+ years of experience in retail sales and merchandising in the grocery industry.
Must have experience with regional grocers (conventional & natural) and broker management.
Relationships with customers are a plus. Experience managing accounts in Canada is a plus.
Proven and successful sales management track record
Experience with a trade management system, experience with Exceedra a plus.
Must be proactive, data-driven, an analytical thinker, and a creative problem-solver.
Excellent communication skills with proven ability to influence internal & external stakeholders.
Ability to travel for retailer and company meetings, up to 40% of time.
Must reside in the Pacific Time Zone (in CA or OR) and near a major airport.
What We Offer
Compensation: $120,000-$125,000 base salary (depending on experience) + bonus opportunities
Medical, Dental, Vision Insurance for you, and optional coverage for your family
Disability and Life Insurance
401k Retirement Plan
3 weeks PTO, 11 paid holidays and sick time
A high performing, rewarding, and tight knit team culture
CAULIPOWER is an Equal Employment Opportunity (EEO) employer and is committed to creating and celebrating a diverse work environment. We hire solely on the basis of qualifications, merit, and business need, without regard to race, sex, gender expression, gender identity, color, religion, national origin, age, disability, veteran status, genetic data or other legally protected status.
Employment type
Full-time
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