Sales Director

About Us

Eggland’s Best has been a true success story in the food industry, from a start-up venture to the #1 position in the branded U.S. egg market. As a leader within Specialty Eggs, our portfolio is headlined by the superior taste and nutrition of Eggland’s Best shell eggs along with the iconic Land O Lakes and Farmhouse egg brands. At Eggland’s Best we continue to identify new ways to connect with our consumers. Our passion and expertise within eggs has empowered us to innovate and expand with introduction of the Eggland’s Best Frozen Breakfast portfolio. At Eggland’s Best, we are focused on creating and building many more future success stories with you.

Position Summary

The Sales Director is responsible for joint business planning with customers to drive volume, profit and share growth across the Eggland’s Best refrigerated and frozen portfolios at Albertsons NorCal, Portland, Seattle, Denver and other regional retailers and distributors. Responsibilities include proactively managing, monitoring, evaluating, and updating the overall business plan to meet all sales objectives. The Sales Director implements Eggland’s Best brand strategies with customers, collaborating closely with key decision makers and employing category management initiatives to achieve Distribution, Shelving, Merchandising, and Pricing goals.

PRIMARY RESPONSIBILITIES

• Executes the Eggland’s Best go-to-market strategy at retailers in the assigned geography
• Lead the joint business planning process with the customer.
• Effectively analyze and communicate category trends, innovation, market conditions, competitor knowledge in their assigned geography.
• Conduct customer specific category business reviews to discuss the state of the business, consumer trends, key business drivers, incremental opportunities.
• Conducting store audits to ensure shelf standards are followed and pricing and promotional plans are executed.
• Develop and implement trade promotion strategies and tactical plans with each customer.
• Proactively monitor and update the customer's overall business plan, including managing trade budgets, spending, and volume, to achieve all sales objectives versus plan.
• Monitor and manage deduction balances and conduct post audits.
• Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities.
• Understand Eggland’s Best brand strategies and tactics and implement them by working closely with the customer's key decision makers, including buyers, category managers, merchandising leaders, etc.
• Leverage company Category Management resources appropriately.
• Utilize sound category management practices to proactively link consumer and shopper insights/trends and opportunities.
• Sell-in new items to customer and work with key customer personnel to achieve optimal distribution and execution.
• Leverage Customer Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies.

Qualifications, Skills, and Education:

• Bachelor's degree (B.A or B.S) in Sales, Business Administration, Business Management.
• 10+ years of successful sales experience with increased responsibility with retail customers.
• Established relationships and demonstrated success working with Albertsons and other retailers in the West region.
• Working knowledge of financials used in the sales process such as costing, margin, profitability, promotional spending, and allowances.
• Passionate and results oriented individual who demonstrates persistence in the face of obstacles – ability to problem solves and innovate to succeed.
• Strong planning and organizational skills along with excellent interpersonal, written/oral communication, and presentation skills.
• Full competence with Microsoft Office (Excel, PowerPoint, and Word).
• Proven ability to work independently as well as collaboratively.
• Demonstrated ability to excel in a hands-on, fast paced entrepreneurial environment.
• Highly adaptable and resourceful; proactive versus reactive.
• Proficient in Syndicated Data Tools including, but not limited to SPINs, IRI, Nielsen, 84/51 etc.

Key Requirements:

• position requires approximately 40% travel.
• position is home office based.
• successful candidate should live near a major airport.