As the Sr Technical SEO Manager you are responsible for growing quality organic traffic to our websites, maximize site performance, and improve reach by data driven best practices for all channels including Paid Search, Organic Search, Organic/Paid Social, and email. You will work closely with the content and dev team to ensure all channels are optimized.
You will provide strategic leadership on all marketing-related projects across the organization and regularly monitor the performance of priority sites.
Responsibilities
+5 Years Technical SEO Experience
5 Years Content SEO Experience
5 Years On Page SEO Experience
Plan and execute all SEO projects
Design, build and maintain our technical SEOI
Work on various data projects across multiple sites
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Create and implement the overall strategy for all digital marketing channels for priority sites
Make editorial recommendations based on SEO analysis and opportunities to increase organic traffic
Educate other internal teams on marketing best practices
Monitor keyword rankings and search performance across priority sites
Determine and report on monthly, quarterly, and yearly success metrics
Redefine performance metrics, identify changes and problems as they arise, and offer solutions
Maintain expert knowledge of all things SEO and AI
Use various tools including, but not limited to SpyFu, SEMRush, AHrefs, and Google Analytics
Provide detailed competitive analysis to ensure our sites gain and maintain authority across industry
Collaborate with other teams (e.g., data teams, content, development, project management) to complete projects and tasks efficiently
Skills And Qualifications
5 years of experience in SEO / organic search traffic
Understanding of how SEO influences but doesn't define content creation
Ability to work and communicate effectively with data teams and content managers during the content production process
Demonstrated success in leading digital marketing programs or initiatives as both a leader and individual contributor
Ability to multitask and shift priorities effectively
Strong interpersonal and communication skills (able to collaborate effectively with others and build effective relationships)
Familiarity with Google Analytics, SEMRush, Ahrefs (or other SEO tools)
Experience with WordPress
High-level proficiency with Microsoft Office and Google Suite (Drive, Docs, Sheets)
Proven leadership and strategic skills
Understanding of broader digital marketing landscape and the role of SEOs within the mix
Experience diagnosing and isolating complex issues and recommending and implementing solutions
Self starter with the ability to work independently
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Job Type: Full-time
Pay: $75,000.00 - $120,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Flexible schedule
Health insurance
Health savings account
Paid time off
Vision insurance
Schedule:
8 hour shift
Experience:
Content strategy: 5 years (Required)
SEO Strategy: 5 years (Required)
Technical SEO: 5 years (Required)
Work Location: Remote
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Primary and Secondary Education and Non-profit Organizations
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