Colour Blocking is Back! 🎨 We teamed up with Wella to strengthen their colour authority. Our goal: boost awareness among hairdressers and captivate clients eager for a bold Wella colour change, all whilst driving social engagement 📈 Our fresh, scroll-stopping content encourages audience participation, increasing organic social reach and positioning Wella Colour as a trendsetting brand in the hair industry 📱
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Building Dollar Media || Marketing manager || Influencer Marketing || Campaign management and strategising || Helping your brand become a global name
Celebrity Marketing: The Power of Star Power Celebrities possess an undeniable influence over consumers, making them powerful marketing tools. Their endorsements can: Enhance Brand Awareness: A celebrity's association with a brand instantly grabs attention and raises brand recognition. Boost Credibility: Consumers trust celebrities they admire, and their endorsement lends credibility to a brand. Shape Brand Perception: Celebrities can effectively portray a brand's desired image and values. Expand Brand Reach: A celebrity's fan base extends a brand's reach to a wider audience. Drive Sales: Celebrity endorsements can directly impact purchasing decisions. However, successful celebrity marketing requires careful selection and strategic collaboration. The celebrity's image and values must align with the brand's identity to avoid dissonance. When done right, celebrity marketing can propel a brand to new heights of success. #celebritymarketing #influencermarketing #marketingtips #marketingstrategy
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I’ve heard highly of the products of HYPHEN & have seen amazingly placed targeted ads by Kriti Sanon ☀️ But here are 3️⃣ things I would improve if I was the social media manager of HYPHEN Welcome to day 2 of my new series - If I was the social media manager of x celebrity brand. 👀 Grid Planning Their content is well-researched but lacks the aesthetic overall appeal that a carefully curated grid can provide 🥶 Over promotion by Kriti Sanon As much as I love seeing Kriti use the products herself - less scattered & more frequent relatable faces & skin types are the key to increase authenticity 🤝🏻 Higher interaction The brand isn’t using the vast audience base it has to further promote their products with more Q/As, polls & emoji taps - introducing more of that will be a game changer What next? —> Follow Bhavya Goel for day 3. P.S: What should we name this series? Comment down below your suggestions 👇🏻 #LinkedIncreator #socialmediamanagement #celebritybrands
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Trendsetters and dream-chasers, when did you become your genuine self? We joined Ray-Ban and Pearle Opticiens on a journey back to the defining moments that sparked courage and authenticity in Instagram content creators @dominique.stz, @laudursin, @yung_mavu, @lyna.lahbiri & @holyoski, through a video-focused Influencer Marketing campaign titled #YouSinceWhen. We challenged the content creators to dive into the past and share their transformational moments with us. Through their stories, we extended the legacy of Ray-Ban, available at Pearle Opticiens, showcasing that these iconic shades are not just about style, but also about embracing your true self. Try to take a moment to reflect on your own journey. When did you step into the spotlight of authenticity? Let's celebrate these moments together and inspire each other to keep moving forward, supported by the timeless elegance of Ray-Ban and the expert vision care of Pearle Opticiens. #mmbsy #mmbsybelgium #rayban #pearleopticiens #influencermarketing #influencercampaign
Pearle Opticiens & Ray-Ban Influencer Marketing campaign
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The Psychology Behind Celebrity Endorsements! How brands choose celebrities for their businesses A celebrity endorsement is a powerful marketing tactic that uses popular culture to present messages about a brand and establish a brand image. A significant portion of the public views celebrities as "role models" and follows their preferences. Using celebrities aligns the product with the public's favourable perception of celebrities, helping achieve advertising objectives. According to the "match-up hypothesis," a successful endorsement requires congruence between the endorser and the brand. Consumers benefit when the celebrity's image matches the brand's image. Major factors for endorsing a celebrity: 1. Current Value (Popularity & Relevance). 2. Reach (Target Audience). 3. Familiarity with the Product. 4. Commercials (Performance & On-Screen Persona). 5. Brand Equity (Maintaining a Positive Image). Next time you see your favourite celebrity selling something, remember: brands use smart tricks to make us trust them and their products. #celebrityendorsement #brandmarketing #marketing
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Last night, I came across this café with a sign that read 'Instagrammable Lattes,' and it immediately caught my attention. ✨️ I think this is a clever marketing strategy to attract photography enthusiasts and social media lovers like me to share our experiences online. 📸☕️ Which, in turn, increases engagement and boosts the café's visibility, effectively raising brand awareness and attracting a broader audience. 📈 #Marketing #Instagram #SocialMedia #MarketingStrategy #Branding #Qatar
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|Administrative Secretary | Bilingual | International Relations || Communication | PR | TeleMarketer |
Early this morning I was told something I never knew. I just couldn't believe it happened this way. At the end, just at the end of it all...…. hmmm Did you know? Once Brand and PR got past their initial meet-cute and started going steady, they ventured into the deliciously sneaky world of subtle flirting. 😊 Imagine PR as the ultimate wingman, giving Brand the nudge it needs to slide into the DMs of public perception with grace. 😄 😘 Instead of blasting messages through a megaphone, PR whispered sweet nothings into the ears of the right influencers, media moguls, and the unsuspecting public, making Brand seem irresistibly charming and oh-so-datable. 💎 This beautiful courtship wasn't about grand gestures; it was the little winks and nudges under the table - like that perfectly timed press release or the influencer selfie that just 'happened' to feature Brand in the background.💎 🤩 It's the art of making people fall in love with Brand without them even realizing they've been hit by Cupid's arrow, all thanks to PR's smooth talking. Through this spicy flirtation, Brand became not just another face in the crowd, but the one that everyone wanted to know more about. 💑 PR knew just how to showcase Brand's best attributes, making sure Brand was seen in the best light, at the best parties, telling the best stories. And let's be honest, who can resist a good love story?😍 It was love, pure love and support. #BRAND #PR #LOVE #ATTRIBUTES
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When presenting to an Expressive/Influence Style: Use storytelling and visual aids to capture their attention. Allow them opportunities to express themselves creatively. #tiptuesday #InfluenceStyle #StorytellingTechniques #VisualAids #CreativeExpression #EngagingCommunication #EffectiveCommunication #RespectStyle #CommunicationTips #ExpressiveStyle #DISC #SocialStyles
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A social media presence is necessary in today's digital age to effectively engage with large audiences and enhance brand visibility.🙂 It provides a platform to showcase the services and products and improve the brand's visibility.👩⚕️👨⚕️ . . . . #healthcaremarketing #mythsandfacts #myths #mythology #socialmedia #branding
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💡🤳Good marketing creates brand's image! Here I tried to create something for Audible. In this ad, Awareness and Consideration stage of the funnel is presented in the video form. Awareness: The Awareness stage of advertisement is use to increase customers familiarity of the brand and increase the brand's visibility. Consideration: The consideration stage is the phase of the advertisement where you know your audience and offer to targeted audience. Terribly Tiny Tales #audible #WTSpro #ttt #readers
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#tryingtosurviveanotherdayinsalone The Business of Entertainment: Valuing and Supporting the Industry In an age where entertainment permeates nearly every aspect of our lives, it's crucial to recognize that the world of entertainment is more than just a means of leisure – it's a thriving business that deserves appreciation, respect, and support. This sentiment holds true for a wide array of entertainers, including influencers, brand ambassadors, musicians, actresses, MCs, and comedians. To foster the growth of the entertainment industry, individuals and companies alike must recognize the value these entertainers bring and treat their work as a serious business. The Lifestyle and Business of Entertainment The entertainment industry is more than just a job; it's a lifestyle. Entertainers often put in long hours, face intense competition, and have to constantly adapt to the changing demands of their audience. The glamour we see on the surface often conceals the hard work and dedication behind the scenes. To ensure the sustained growth of this industry, people must understand that treating it as a serious business is not only fair but necessary. The entertainment industry is a multifaceted business that relies on a diverse array of talented individuals to flourish. Recognizing and valuing these entertainers is not just a matter of appreciation but a fundamental requirement for growth and sustainability. By paying them fairly and treating the entertainment industry as a serious business, we can ensure that the magic of entertainment continues to enrich our lives for generations to come.
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#TeamPixel @ Google | Jr. Relationships Executive @ 1000heads | Marketing @ Baruch College | 4A’s Foundation MAIP 2024 Fellow | Multimedia Specialist | Cinematographer | Pro Photographer | Animator |
3w#ExpressYourself ✨