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#hiring Vice President, Brand Strategy, Accord, United States, fulltime #jobs #jobseekers #careers #Accordjobs #NewYorkjobs #ConsultingCorporateStrategy Apply: https://lnkd.in/gHQ9iDxN Vice President, Multi-Sensory Brand Innovation page is loaded Vice President, Multi-Sensory Brand Innovation Apply locations Purchase, New York time type Full time posted on Posted 6 Days Ago job requisition id R-200141 Our Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.Title and SummaryVice President, Multi-Sensory Brand InnovationThe mission of the Global Brand & Advertising Strategy team is to advance Mastercard's journey to become a top 5 global. We breathe life into and build the Brand, fueling the growth and expansion of our business. We provide expertise and creative thought leadership to push boundaries and drive competitive advantage. We safeguard and work to secure the Brand as the global symbol of Trust. We hunt for opportunities for big brand ideas, to move our Brand forward, positively impacting the world, bringing it to life in culture and connecting everyone to priceless possibilities. We advocate for a holistic and integrated view of the brand and brand expression throughout the Mastercard organization.The team is a group of consultants of mixed disciplines, focused on cultivating a future proofed branding & advertising strategy that drives design excellence. We collaborate and partner with teams across the organization, including Regional Marketing, Product teams, Operations & Technology, and HR.OverviewAs VP, Multi-Sensory Brand Innovation, reporting to the SVP Global Brand & Advertising Strategy you will be responsible for building a compelling vision, strategy and innovation plan for our multi-sensory Brand.Sensory Brand experience is core to how the Brand continues to evolve and the experience our customers and consumers have. Experiencing Brand through all the senses is core to futureproofing prevalence, relevance, engagement, and preference and is a core part of our marketing strategy, Mastercard is an experience Brand. For the last 4 years Mastercard has been the no. 1 audio Brand and our goal is to remain at that position while we support our global ambition of top 5 global Brand status.The JobThis ro

Why hire a brand manager? Brand manager’s are the architects of your brand's success! From strategic vision to consistent messaging, they craft a cohesive identity that resonates, captivates, and propels your brand to new heights. Ready to take your brand to the next level with the guidance of a brand manager? 🚀 Contact us and watch us perform our magic✨🪄

L'Oréal will refine its marketing strategy to enhance Pureology's brand presence and profitability, driving growth through innovative campaigns and cross-departmental collaborations. In a recent job listing for the Director, US Marketing - Pureology position at L'Oréal, it becomes apparent that the company has clear objectives when it comes to marketing and growing the #Pureology brand in the US market. Let's take a closer look at their strategy. L'Oréal's overall objective is to achieve growth and success for the Pureology brand in the US market. To accomplish this, they have laid out several key business objectives that are intertwined with their marketing approach. First and foremost, L'Oréal aims to develop and execute effective marketing programs. They understand that strategic initiatives are essential for promoting brand growth and penetrating the market. These programs are designed to align with the company's overall goals, ensuring a comprehensive and targeted approach. Supporting the brand vision and image is another critical aspect of L'Oréal's marketing strategy. They recognize the importance of maintaining a consistent brand persona and effectively communicating the brand's values, principles, and positioning to their consumer base. This helps establish a robust brand equity and solidifies their market position. Additionally, L'Oréal emphasizes the need to achieve annual budget plans with their marketing efforts. They acknowledge that marketing plays a crucial role in driving revenue and profitability. It is essential to ensure that marketing initiatives align with financial objectives, demonstrating the company's commitment to strategic budget management. Driving retail sales and capturing market share is a key focus for L'Oréal's marketing strategy. They recognize that their success depends on generating consumer awareness, stimulating demand, and influencing purchasing decisions. With a specific focus on channels such as SEPHORA, Ulta Beauty, and Amazon, L'Oréal aims to excel in these retail environments. Overall, L'Oréal sees marketing as a fundamental function in achieving their objectives of revenue growth, brand positioning, and market penetration for the Pureology brand in the US market. Their marketing strategies are essential in driving success and gaining a competitive edge. As L'Oréal moves forward with their marketing efforts, it is clear that their commitment to comprehensive and targeted marketing programs, brand support, budget management, driving retail sales, and cross-functional collaboration will continue to guide their strategy.

Global Brand Distribution Brand Management Brand Launch PR & Marketing Brand Development

What actully Brand Manager do ? 🤔 Exciting Role Alert: Brand Managers are the heartbeat of any successful company, and here are 6 key duties that make their impact invaluable: 1️⃣ Strategy Crafting : Shaping the brand's long-term vision and short-term goals through insightful planning. 2️⃣ Market Research : Keeping a finger on the pulse of consumer trends and competitor activities to stay ahead. 3️⃣ Campaign Development : Bringing creative ideas to life that resonate with our audience and elevate our brand presence. 4️⃣ Collaboration Champion : Working closely with cross-functional teams to ensure cohesive brand messaging across all channels. 5️⃣ Performance Analysis : Monitoring and analyzing campaign effectiveness to optimize strategies and drive continuous improvement. 6️⃣ Brand Guardian : Safeguarding brand integrity and ensuring consistency in all communications, from print to digital. Ready to dive into a dynamic role where creativity meets strategy? Let's connect and discuss how I can contribute to your team's success! 🚀 #BrandManagement #CareerGrowth #MarketingExcellence

HOW TO BE BECOME A BRAND DEVELOPMENT MANAGER ? To become a brand development manager, you need a background in marketing, advertising, or a similar field. The minimum qualifications usually include a bachelor's degree in a relevant area and several years of experience in brand or product development. WHAT A BRAND DEVELOPER DO? Brand development is a strategic process of creating and distinguishing your company's image, products and services from your competitors. Development includes aligning your brand with your business objectives, communicating your brand to your target market and updating or strengthening your brand as necessary.

Brand Builder (PT) Who We Are: We are pioneering a Booch revolution, and our family is growing! If you want to make waves in the innovative Hard Kombucha category, we are seeking a dedicated, enthusiastic individual to join our Marketing Team as a Field Marketing Specialists based in the Los Angeles Area. Values: Be Bold - competitive spirit, inspired to create connection, and unafraid to fail. Own It - responsible, self-motivated, and scrappy. Do Better - curious, evolutionary, and never stop learning. Win Together - selfless and willing to go the extra mile. What You'll Do: At Boochcraft, we’re in the business of winning fans, not customers. This key role within our rapidly growing Marketing team is charged cultivating a strong community of Booch fans through events and partnerships. This position reports to the full-time Brand Builder, collaborating closely with the Brand Manager. Key Functions: Event Coordination Brand Activations Community Partnerships Duties and Responsibilities: Seek out small local activations and large-scale sponsorships Seek out event opportunities (craft beer festivals, food festivals, tasting events, etc.) in the Southern California territory (SLO to SD) Organize new events (such as pairing dinners, special release parties, etc) tailored to Boochcraft fans to help cultivate a Boochcraft community in given territory. Foster strong community relationships with aligned businesses, providing product sampling and pop-up event opportunities. Those could include: Co-work spaces Fitness Facilities Retail Stores Clubs/Organizations Execute all promotional events by the following: Ordering and picking up products from local distribution Housing event gear or maintaining a storage unit provided by the company Maintenance and care for jockey box, lines and CO2 tank Keeping Inventory of all marketing materials Driving the event van for all events Assist in any promotional events in surrounding territories when needed. Overnight can be required. Assist Marketing team in any needs for a given territory, including product drops and meetings Report all progress and outreach in designated documents Communicates regularly with Brand Manager and Brand Builder (Full Time). Including weekly calls to discuss upcoming events, progress, ideas and community feedback, as well as quarterly (minimum) check-ins at the Brewery or Tap Room in San Diego. Communicate regularly with Sales Staff to keep our teams apprised of events in their territories and develop a collaborative relationship. When needed, assist the sales team in on-boarding new accounts (restaurants, bars, liquor stores and grocery stores) Look to improve the event experience from the customer's perspective. We want the event experience to be interactive, educational and fun. Any resources that are needed to mak

Are CMOs failing brands or are brands failing CMOs? The need to deal with sudden change has made the role of the chief marketing officer even more complex, but the position has been under attack for years. Marketing Dive explores how the scope of the role is getting broader and making being a CMO trickier making some companies shift how they see the position entirely. A few changes in the role include companies dropping the CMO position altogether, hiring chief customer officers for CMOs to report to, or introducing new roles to either replace or work in conjunction with the CMO. See how the role is changing and evolving for a number of brands.

Are CMOs failing brands or are brands failing CMOs? The need to deal with sudden change has made the role of the chief marketing officer even more complex, but the position has been under attack for years. Marketing Dive explores how the scope of the role is getting broader and making being a CMO trickier making some companies shift how they see the position entirely. A few changes in the role include companies dropping the CMO position altogether, hiring chief customer officers for CMOs to report to, or introducing new roles to either replace or work in conjunction with the CMO. See how the role is changing and evolving for a number of brands.