AnswerLab’s Post

#QuantResearch is a critical tool offering data-driven insights to empower and inform decision-making at every step. Check out our latest article to learn how Quant #UXresearch can help you throughout the #ProductLifecyle and which methods fit into each stage. ➕ MaxDiff Analysis prioritizes the most valuable and important features ➕ Card Sorts and Tree Testing can uncover users’ mental models and evaluate the findability of items on a website’s or app’s structure ➕ Ad Concept Testing can assess which ad concept is most likely to resonate with your target audience ➕ Benchmarking assesses user experience with your product vs. competitor products over time ➕ Churn Research can help you understand why users leave  ➕ and so many more 🔗 https://lnkd.in/geW7dmuz

👏 We're so excited for Shakima Jackson-Martinez, our Senior Director of Diversity, Equity, and Inclusion, to talk about the power of #ethnography next week! More info and registration 🔗 below.

Why should #ProductManagers care about customer journeys? 🤔 Customer Journey Maps visualize your users' entire experience with your product, from initial awareness to onboarding to ongoing use over time. Ultimately, helping you translate concrete customer insights into actionable product strategies that inform product development. Check out our latest article for key ways journey maps can identify pain points, align teams, improve retention, and more: https://bit.ly/4bI8pQE

💸 Identify opportunities to fine-tune your #UserExperience with our Mobile Consumer Banking syndicated research report - we already did the research so you don't have to. Get your free preview: https://hubs.ly/Q02DKnSD0

How does a customer service #AI assistant meet the needs of users with various impairments and varying assistive technology usage? Check out this #accessibility case study we conducted to learn how #chatbots could work with assistive technologies. https://bit.ly/3SZoGJo

Product and #UX leaders are constantly challenged to do more with less. You need to uncover #UserInsights, identify critical product issues, and drive solutions – all while navigating resource constraints, expertise gaps, and the ever-evolving research landscape. Our guide for product leaders is a free resource from the AnswerLab team that offers you an in-depth look at: 🔆 Common scenarios when a #UXresearch partner can optimize your efforts 🔆 What to look for in a UX research agency- capabilities, resources, and expertise 🔆 Key questions to ask a potential partner 🔆 When to engage a UX research firm, hire a contractor, or take it in-house? https://bit.ly/3zkoC0X

Learn where #banking brands stumble in meeting customer needs because we already did the research for you. In our syndicated research report on mobile consumer banking, you'll gain data to support your roadmap and walk away with insights that truly make a difference - without having to conduct your own #UXresearch. Learn more: https://bit.ly/4ckYhOH #UXresearch #FinTech #ProductUX

Check out our 🏳️🌈Pride Year-Round🏳️🌈 recorded webinar sharing how we conducted #UXresearch with LGBTQIA+ employees across the U.S. about their work experiences. Our panel of researchers shared insights into the experiences and challenges of #LGBTQIA individuals in the workplace based on real-life stories and data-driven research. Learn more about what companies and individuals can do to foster #inclusion and belonging at work all year long: https://bit.ly/4ccsQpH #UXR #InclusiveResearch #Pride2024

In today's competitive landscape, simply throwing your message out there isn't enough. You must ensure your #ads are seen, understood, and acted upon, which is where #UXresearch comes in. In our latest Insights article, Jane Kim and Jennifer Bohmbach, Senior UX Researchers at AnswerLab answer your burning questions to decode the world of #AdvertisingUX. https://bit.ly/3VQghdV