Antenna’s Post

Exciting Developments in Ad-Supported Streaming! As ad-supported streaming options continue to evolve, it's crucial to stay updated on the latest trends. This insightful article from MediaPost explores the current landscape and the challenges faced by new platforms. Key Takeaways: Market Dynamics: Insights into the competitive landscape among ad-supported streaming services. User Preferences: Understanding consumer behaviors and expectations for free streaming options. Advertising Strategies: How platforms are innovating with ad formats and placements to maximize revenue. Stay informed about the future of streaming and its impact on digital advertising. Dive into the full article here: https://ow.ly/zRZ550Shqf8 #StreamingServices #DigitalAdvertising #AdSupportedStreaming #MediaPost #TechTrends

For as new as the #streaming ad market is, its primary ad product is pretty old. Traditional-TV style ads pervade the streaming marketplace. While those old-school 15- and 30-second spots very much have their place in #advertisers media plans, ad buyers are hoping the increasing competition among streaming ad sellers will spur more innovative ad options. In this piece by Tim Peterson

Download insights from VideoWeek's CTV Advertising Guide. The second edition of VideoWeek's CTV Advertising Guide North America provides an in-depth overview of the current CTV ad market. It examines how streaming companies are enhancing their sales strategies and the changing tactics of the buy-side. Link: https://lnkd.in/esh5D4-f

Is streaming any better than cable if you have to sit through ads? The question is on a lot of people's minds these days. While it's true that CTV is looking more like cable as more platforms become ad-supported, there are still some key differences: - Viewers have far more on-demand choices than they did with cable, where whatever’s on is whatever you get. - This makes the viewer’s purchasing decisions more tailored and curated – while cable requires one large fee for a bunch of stuff you don’t want, streaming allows you to add or cancel specific networks at will. - The ad-supported streaming networks have much smaller ad loads than cable. For example, Hulu averages 7 minutes of ads per hour, while cable averages 22 minutes of ads per hour. The decline of linear TV and consolidation of streaming networks is creating a smoother path to purchase and better data. That's great for advertisers, and not so bad for consumers, either. #ctv #ctvadvertising #streaming #lineartv #mediabuying

TV streaming is shifting into a new normal, and it's GREAT news for advertisers. Last year, 36% of consumers opposed ad tiers on streaming services. Now, that’s plummeted to 13%. 📉 Why the change? It's simple: economics. There are lots of streaming services all with their own prices. Watching ads rather than paying extra is the savvy choice. 💸 But even with fewer subscription choices as streaming services consolidate, ads will be here to stay. The cat is out of the bag. It's not getting back in there! 😸 Now that millions of people have made the choice to view ads and save money, they won't want to pay more again – Whether that’s for a small handful of subscription services or for a lot of them. If you think otherwise and can see a return to paying for ad-free streaming, let me know. I'm always up for discussing an opposing view! 👇 Statistics source: https://lnkd.in/ehqknQJN #digitaladvertising #CTVadvertising

Ads on streaming services are here to stay. When done right in terms of placement, format and targeting (contextual, anybody?), I’d argue they’re among the least invasive ads from users’ perspectives as they’re used to ad breaks on TV and Youtube already.

Interesting findings surrounding the continued meteoric rise of FAST platforms and CTV User Preferences! 📺 💫 A study from LG Ad Solutions has revealed: 🔍 69% of US CTV users prefer ad-supported streaming TV (FAST) over paid subscriptions. ⏱️ Viewers spend almost 12 minutes on average deciding what to watch. 🔄 63% sign up for streaming services for specific content, then cancel after watching. 🛍️ 71% of viewers are open to purchasing after scanning a QR code on a TV ad. More information is found in the article below ⬇️ #CTV #StreamingTV #AdSolutions #Personalization #MarketingInsights

The streaming ad environment is rapidly maturing, pushing marketers to rethink how they spread their budgets. Adweek breaks down the ad renaissance sparked by CTV, one of the fastest-growing channels in advertising. #CTV #StreamingAds #ConnectedTVStrategy https://bit.ly/3NISWXr

Navigating the complexities of local advertising in the streaming era? Locality has the solution! 🚀 Discover how they streamline local ad buying, providing a unified spectrum across top publishers. Read the full article for a deep dive into the future of local CTV ad delivery!

4 in 10 US agency and marketing professionals have reallocated ad dollars from linear TV to spend on connected TV (CTV), according to March 2024 data by Interactive Advertising Bureau (IAB), Advertiser Perceptions, and Guideline. 39% of US agency and marketing professionals have made the allocation to CTV from other types of traditional ads. Expect these numbers to grow. The rights to large nationally broadcasted sports, live events, and concerts are coming to streaming platforms. As high-demand events continue to transfer to streaming services, the advertisers will follow. #marketing #advertising #CTV