Attentive’s Post

Today marks the beginning of the next evolution of our AI marketing platform, as our team has been dedicated to developing next-generation solutions over the past 18 months. We're excited to introduce you to two new AI products: AI Journeys and AI Pro. These innovations help brands send hyper-personalized and two-way messages that drive maximum performance, by optimizing the audience, content, timing, and destination of each message. Now, businesses can create shopping experiences like never before. Our products have exceeded expectations, delivering incredible results for brands like Reebok, Brooks Brothers, and Forever 21. Hear more from our CEO below and join our waitlist to learn more: https://bit.ly/3TI17GQ

Raise your hand if you were surprised to hear Google is no longer getting rid of third-party cookies? 🙋 While this won't change your marketing strategy immediately, there are still key things to consider: 💡 With our industry shifting privacy decisions to consumers, we'll likely see a gradual decrease in third-party cookies over time. This will reshape our current landscape. So, what should you be thinking about? → Keep collecting first- and zero-party data: This helps deliver the personalized experiences your customers expect. → Identify potential gaps in your data collection strategy: Look for specific customer attributes that can help you create even more personalized experiences. Have more questions? Here's everything you need to know 👇 https://bit.ly/4bWrSNr

Where will you be tuning in 📺 to watch your favorite summer sports? If you answered, "on my phone" you're not alone. Over half of consumers reported watching games on their phones or tablets 📲 If your brand employs a mobile-first marketing strategy (hint hint - SMS counts) to reach your customers, you have an incredible opportunity to meet them where they spend their time. Whether you're a sports team, a retailer, part of the hospitality industry, or anything in between, here's how you can tie your marketing campaigns to major sporting events: https://bit.ly/3y1AaG7

Are you ready to become a BFCM expert? 🧭 Our Beyond The Message event is an adventure you won't want to miss. Not only will our leadership team be unveiling our latest AI, SMS, and email innovations, but you’ll also learn strategies for using these tools to: → Drive list growth and onsite conversions → Enhance customer loyalty → Create exceptional customer experiences for Black Friday and beyond You'll also hear BFCM success stories from brands like Crate and Barrel, UGG, and Chico's FAS, Inc. 🎟️ Grab your ticket and join the journey: https://bit.ly/3zXSj8k

"The computer is so much better at segmenting than we are. We try our best to do it as well as we can, but the computer knows better than we do," Cozy Earth's Weston Clark recently shared at our Thread World Tour event in Los Angeles. "I highly recommend turning on Audience AI. We've seen consistent outperformance during A/B tests." As one of the first brands to implement Attentive AI™, Cozy Earth has had the benefit of running multiple A/B tests and seeing the impact of our AI capabilities. And now you can, too.

Curious how a brand can send personalized messages at scale to all of their customers based on products that truly interest them? Or how to reach them when they're most likely to check their texts? With the help of Attentive AI™ Pro, Little Sleepies unlocked deep levels of personalization to reach their customers more effectively on both counts. Using tools like Send Time AI, Identity AI, and Audiences AI , they've built stronger connections with their customers, improved their message performance, and driven more clicks to purchase. And since implementing these tools, Little Sleepies has increased revenue from journeys by 31%, and boosted overall campaign revenue by 27%.

How often are you evaluating your engagement strategies for SMS marketing? At the Thread World Tour stop in London, marketers from Victoria Beckham Beauty, The INKEY List | B Corp, and Charles Tyrwhitt shared their thoughts on the important role SMS plays in their overall strategies. Swipe ➡️ to see some of the tips they shared to build strong engagement and customer relationships via SMS.