Burson Switzerland’s Post

Here we go: the 2023 ranking of the International Sports Federations' social media. Enjoy reading! And big congrats to the many IFs doing an increasingly good job here - and keep going! #sportsbusiness #sportmarketing #sportfordevelopment #wpp #bcw

The BCW 2023 International Sports Federations Social Media Ranking is here. Congratulations to International Cricket Council for once leading the way on social! Find out if your sport made the top 10 rankings this year by downloading the ranking now! We've also included some great social media trends and insights in this year's report. Read the summary of this year's ranking and download the report here: https://lnkd.in/dNT-aTKt #IFRanking #socialmedia #sports

Showcasing Eventistry's prowess in sports marketing: Explore how our strategic approach propelled the Jaffna Kings to dominate the Lanka Premier League T20 cricket arena for the second consecutive year. Our data-driven and creative strategies resulted in unprecedented engagement and growth. Read our full case study to discover the impact. #DigitalStrategy #SportsBranding

We’ve just published our latest women’s sport visibility report. We report an unprecedented year for international women’s competitions as new audience figures show growth across all major sports. This is driven not only by FIFAWWC but also the popularity of golf’s Solheim Cup and growing interest in England women’s cricket. It also highlights the challenge still facing us, re. understanding the audience for our domestic competitions. We have entered a new phase of visibility, the industry is moving past looking at top line figures and is starting to delve deeper. This will lead to more understanding of what is going to work on a domestic level to drive further viewership. Women’s sport could be compared to a start-up and like any new industry needs to be allowed the space to test and learn, to know what is going to work best for this new and exciting audience opportunity.

How non-cricketing sports can fuel the economy of Sports leagues in India #BrandWagon #marketing #sports #cricket #economy #football #kabaddi Punit Balan Punit Balan Group

I'm a big rugby fan. Love the game and its values. It teaches hard work, builds character, teamwork and promotes modesty. But our latest #SportOnSocial analysis of Rugby World Cup players and their social media performance throws up a question in my mind. Do the intrinsic values of the game, which encourages a certain type of modest personality that comes across on social media, limit the growth of the game, when we know (more extravert / media savvy) athlete social media channels are one of the best channels to grow interest in a sport? There are outliers, like Joe Marler, who are great on social, but the numbers don't look great overall. The combined total social media engagements of the 15 most popular players (on social media) in the tournament was only 6.9m. For context, Swiss superstar Alisha Lehmann alone amassed 22.1m engagements at the recent FIFA Women’s World Cup. While I love the game I don't work in it. Have a read and would love thoughts from those who do work in it. Are any rugby organisations investing in programmes to improve the social media performance of their players to support growth of the game?

The ICC Men's Cricket World Cup is back after four years and the excitement is at its peak. Gallery is full and everyone is cheering for their favorite team from the stands. Since it is being held in India this time, everyone is down with cricket fever. The World Cup is literally a global phenomenon. So, the question is in what ways can brands best leverage the World Cup? This is how. 📱 Social media content World Cup events generate a buzz of excitement and conversation on social media platforms. Brands can capitalize on this by creating creatives and campaigns that resonate with cricket enthusiasts. Utilizing trending hashtags, creating memorable memes, and sharing real-time updates and reactions can help brands engage with fans in a fun and relatable way. 🤝 Partnership One of the most effective ways for brands to leverage the event is through sponsorship and partnership deals. Associate your brand with the tournament to significantly boost your visibility and credibility among cricket fans. Whether it's becoming an official sponsor or collaborating with popular teams or players, these partnerships can provide access to a massive audience and offer exclusive marketing rights. 🎉 Fan engagement To connect on a deeper level, brands can offer unique fan experiences during the event. This could include organizing watch parties, fan zones, or contests related to the tournament. Engaging with fans through interactive social media campaigns, quizzes, and giveaways can foster a sense of community and loyalty around your brand. The Cricket World Cup presents an incredible opportunity for brands to connect with a passionate and diverse audience. So, do not just shout for your team, leverage it wisely to enhance your footprint and audience base. #CricketWorldCup #LinkedInNewsIndia #Branding

👀 I saw a post by Andrew Petcash last week providing some data points on the top 100 professional sports leagues in the world. The following jumped out: 🚌 Professional sports drove $650 billion of the $1.3 trillion global sports industry. There's a lot of meat still on the bone! 🏀 📚 If the NCAA Basketball as a whole was a sports league and the estimated $1B or so annually is accurate, NCAA Basketball would be one of the largest professional sports leagues in the world. 😕 A professional handball league in Germany was the last league on the list to generate $100 million in revenue. 🔬 The distinction about the handball league sent me down a rabbit hole, resulting in me writing a quick case study for sports entrepreneurs on the Handball-Bundesliga. Quick Highlights ✔ Only professional handball league listed in the global top 100. ✔ 18 Teams Franchise values vary from 100 million euros to 50 million euros ✔ Average 5,000 in attendance per event but drive 50% of revenues from broadcast rights or 50 million euros. Read the full case study and the 10 steps of success I extracted from my study. #basketballbusiness #nobackboard #nobackboards #sportsbusiness #sportsbiz

💡ICC elevates longstanding partner DP World to Premier Status ahead of marquee ICC Men's T20 World Cup 2024 💡This underscores cricket's soaring popularity and immense potential as marketing platform for even global brands 💡Partnership leverages DP World's logistics capabilities and aligns with cricket's dramatic appeal to diverse global fans 💡For the forthcoming T20 World Cup in USA & West Indies, DP World's smart logistics prowess enabled transporting grass pitches over 1,200 miles from Florida to New York venues. This showcased provider's expertise in delivering seamless experiences at cricket's pinnacle, underlining the fact that they are able to deliver at the biggest of stages. A great case study for the brand 💡Additionally, DP World has launched 'Beyond Boundaries' grassroots initiative providing cricket gear via repurposed shipping containers to thousands of aspiring players worldwide 💡This aligns perfectly with ICC's mission to grow the sport, empowering communities and cultivates emotional connect via grassroots upliftment, fostering goodwill and advocacy 💡As a part of the partnership, DP World will get maximum brand visibility through match broadcasts, pitchside branding, fan activations and more including ball delivery for the games 💡Partnership exemplifies how B2B brands can leverage sports for brand building, creating case studies that resonate with their consumers. Contrary to popular belief, B2B brands benefit from sports sponsorships 💡Early positioning as a committed partner places DP World to ride cricket's surging worldwide tide. As the game's popularity escalates, early movers would be better-positioned to catalyze brand equity and business growth Need support crafting a successful sponsorship strategy? Reach out! #sports #sportsbiz #sportsbusiness #sportsponsorship #sportspartnership #sponsorship #partnership #brand #sportsmarketing #marketing #b2b #casestudy International Cricket Council SportQuake