The Caldwell Group, Inc.’s Post

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In a crowded marketplace, your brand is the beacon that distinguishes you, forging emotional bonds with customers. Brand advertising is about more than driving quarterly sales; it's about fostering trust, nurturing loyalty, and driving sustainable long-term growth. Digital Out-of-Home (DOOH) is a very compelling brand building medium. Blending traditional reach with digital dynamism, DOOH creates immersive experiences that echo your brand voice across the marketplace. DOOH is indeed innovative and powerful, but assessing its real-world impact on brand outcomes has long been a challenge. Legacy methodologies are too slow and too high-level inform in-flight optimization, and rely on bias-inducing tactics like forced exposure to generate stable results. Our Vision: A world in which brand advertisers, platforms, and screen operators can cost-efficiently measure and optimize the performance of all DOOH media in terms of real-world brand outcomes, in real-time. The Challenge: To realize this vision, the industry must significantly scale up its capacity to engage with real consumers who have been exposed to DOOH media, capture their brand sentiment in a privacy-compliant manner, and access those insights with sufficient velocity and granularity to inform practical in-flight optimizations. We look forward to connecting with brands, agencies, platforms, and media owners next week to elevate the conversation around upper-funnel outcome measurement and optimization!

Calling all wood pallet container owners, sales, investors, and industry advocates! Don't miss out on the opportunity to make your voice heard at this year's National Wooden Pallet & Container Association (NWPCA) fly in on June 12 and 13th. We will be meeting with Congress Senate house legislative members to discuss the impacts that affect our industry. Remember, if you're not sitting at the table, you're on the menu. Be part of the conversations and engage with our community to ensure a prosperous future for our industry. Let's show our passion and dedication to this industry by being actively involved. Hartman Independent Company will see you at the NWPCA fly in! #NWPCA #FlyIn #WoodPalletContainer #IndustryAdvocacy #BeEngaged"

We would like to invite you to the trade fair #AMPER2024 which will take place from 19.3-21.3.2024 at the Veletrhy Brno, a. s.. Come and visit us and see how our solution works. 📍 Where can you find us? Hall V, stand no. 7.44 👁️ What can you see? Examples of workplace security with our system will be on display at the stand, where you will be able to try out a number of functionalities directly. ▪ Interactive robot experience: we will demonstrate how our system detects people or body parts around machines and stops them immediately for maximum safety. ▪ Protective equipment in action: See how we can recognize the proper use of safety features such as vests or helmets in real time, with an immediate response to ensure safety. At the stand, you will meet our colleagues who will be on hand to discuss with you the possibilities of either a completely new solution or ways to improve on existing traditional solutions. 👋 We are looking forward to meeting you! #AMPER2024 #IndustrialSafety #InvantaSolutions #innovation #worplacesafety 

As we return from another year visiting Portland, Oregon for the NAVEX Sales Kick Off, we've been tasked with reflecting on themes of the conference that were impactful - Reflecting being Step 1 of the 2-Step process to take action in 2024. While so much was impactful (the sessions, the hand shaking, the catching up and learning through networking) 3 Separate Session Points resonated the most for me: Point A: Minimize Distractions by Exercising Emotional Courage Point B: In a world filled with regulatory complexity, understand that the focus is on Accountability & Knowledge Point C: Silos are reflective of reactionary programs #NAVEXtravaganza2024

Be sure to check out this video about CAPT Boonyobhas and how he continues to lead through empowering the workforce at NSWC Crane!

At Gilbert Laurence Aerospace, we believe that ethical business practices are the foundation of our success. We are committed to conducting ourselves with integrity and respect in all of our business dealings, and we expect the same of our employees, partners, and customers. 🌐✈️ We are committed to: 📌 Honesty: We are honest and transparent in all of our business dealings and communications. #TransparentBusiness 📌 Fairness: We treat all stakeholders fairly and with respect, and we strive to create a culture of inclusivity and diversity. #FairTrade #InclusivityMatters 📌 Responsibility: We take responsibility for our actions and are accountable for the impact of our decisions. #AccountableActions 📌 Sustainability: We are committed to being good stewards of the environment and to operating in a way that is sustainable for the long-term. #EcoFriendlyBusiness #SustainabilityFirst 📌 Community: We are committed to being a good corporate citizen and to making a positive impact on the communities in which we operate. #CommunityEngagement #PositiveImpact We believe that these values are essential to building trust and maintaining strong relationships with our stakeholders. 🤝 We are dedicated to upholding these principles in everything we do, and we expect our employees, partners, and customers to do the same. #EthicalBusiness #GilbertLaurenceAerospace #GilbertLaurence https://lnkd.in/eYv9PwwA

Some of the updates to look forward to: - Fully embracing the use of the singular “they”. 🌈 - Capitalizing full sentences following a colon. (Yay! 🙌🏻) - Capitalizing prepositions of 5+ words in title case (such as “about”). - No place of publication in references. (Thank goodness.) 🌍 - Capitalizing and italicizing "The" as part of a periodical name when used as part of the name rather than a generic article. (I mean, why on earth would you not do it? 😄) So it will be The New York Timesand no longer the New York Times. It will still be the Calgary Herald, since “the” is not part of the official name. - Dropping the hyphen in a lot of “e” compounds - ebook, esports, etc. E-bike remains hyphenated. 🚲 Source: From a post shared on Editors Association of Earth (FB).

“A robust approach to confidentiality can be the difference between an employee moving on amicably without issue and a rival receiving access to company IP.” R&D and innovation have underpinned the aviation sector’s growth since its inception. For our latest collaboration with North West Aerospace Alliance, Christine Hart, Matthew Astley and Natalie Hardman explain why a 'one size fits all' approach to employee confidentiality and business protection isn’t enough. Here, we share the importance of a watertight employee confidentiality policy and ongoing business protection provisions. ➡ Our manufacturing expertise: https://lnkd.in/etHkG4Mh ➡ Our employment law services: https://lnkd.in/dmAaz2X #aviation #aviationindustry #confidentiality #IP

2 days countdown to 2024 ZEFI Annual Summit 🎉 🎉 🎉   With the theme “Advancing the Zero Emission Freight Transformation through High Quality Coordinated Development”, the summit will focus on domestic and international policy backgrounds and current situations, the latest technologies and commercial implementation pathways, the recent practical progress of zero emission freight corridors, and exemplary case studies of corporate pilot demonstrations. Its goal is to explore sustainable development models and promotion pathways suitable for advancing zero emission freight, fostering consensus, and confirming the focus and direction of efforts for zero emission freight work. Check the agenda for the summit! If you are interested in participating the event, please contact infochina@smartfreightcentre.org. #ZEFV #freight #Zeroemissionfriehgt #decarbonization #HDT