🔥 The hardest part in our Media Planning is the mid-lower funnel. 🚀
🔝With an impressive 80% aided brand awareness in Sweden (Panel Data 2024, all genders), our focus at Weber is on leveraging this awareness and guiding consumers towards usage and purchase of our barbecues.
🥙🌮🌽 At Weber, we believe „the best things in life orbit around amazing memories and delicious food“ - the purpose of our company.
With Sommargrillen, fueled by the creativity at Godare and Tina Nordström’s culinary talent and joy at the grill, we're dedicated to amplifying our purpose.
📺 For four seasons now, we've supported a 360° Advertiser Funded Programme, airing on high-affinity food network Godare and amplified by Aftonbladet and our host Tina Nordström's social media reach. Through diverse and most importantly measurable touchpoints—Digital TV, Website with direct link to Weber.com, and Social Media—we engage consumers effectively.
🔄 Closing the loop: Encouraging results from the 2023 show demonstrated a notable uptick in mid-low funnel Brand Equity metrics, such as preference and purchase intent.
🕵️♂️ And here is why it the mid-low funnel is so tricky: you can buy cost-efficient reach and you can remarket consumers who will likely convert. However, building Brand Equity and consumers‘ mindset cannot be purchased via cpc or cpm.
Excited for another phenomenal season ahead! Thanks to all partners who made the show possible 🙌🏻
"Det är fjärde sommaren vi gör grill-tv i toppklass. Att erbjuda våra tittare en stjärnkock som Tina Nordström som med sin kunskap och inspiration kommer att prägla programmet kommer att ta både grillsommaren och 'Sommargrillen' till nya höjder", säger Lena Widman, redaktionell chef för Godare.se
#schibsted #godare #mat #grill #TinaNordström
![Tina Nordström tar över Godares grill-succé | Schibsted]()
Tina Nordström tar över Godares grill-succé | Schibsted
via.tt.se
Such a fun event! Huge shoutout to our Activities Committee, you are the best!