The CPG Guys’ Post

A REMINDER TO REGISTER - we have a gresat example of applied AI in practice at CPG. https://lnkd.in/grSiV-3e

CONGRATS to Think Blue & 345 Global on the announcement (https://lnkd.in/gHrGeZyP) of a strategic partnership to combine 345 Global's innovative technology solutions with Think Blue's unmatched expertise to deliver substantial value to their clients, stakeholders, and the #omnichannelretail industry. Think Blue will play a crucial role in accelerating the deployment of 345’s revolutionary #spaceplanning technology, which promises to enhance growth, profitability, and the #digitalexperience for our end customers. Their collaboration is founded on a shared vision of transforming fundamental merchandising practices in the retail business. "By leveraging 345's tech platform and Think Blue’s business insights, we aim to enhance strategic planning, process alignment, and consumer experiences in the retail industry." - post here : https://lnkd.in/gHrGeZyP Mark Edwards Mark Deuschle Margie S. Manish Sharma Sri Rajagopalan Parag Shah

This week's #miomediabites with Sean Halter (founder, MiO Marketplace) has Motorsports - Powerdrive sports future (https://powerdrivemf.com/) founder talking to working with media assets working with fixed budgets in today's brand volume challenged environment. (Tami Powers)

Gopuff has brought it's #omnichannel #digitaladvertising platform in-house. This article 👉 (https://lnkd.in/gpEcsiE5) from Path to Purchase Institute refers to new capabilities including : - New audience targeting - Bid automation - Predictive audience targeting - Better #userexperience “With the new Gopuff Ads platform, brands can easily reach shoppers with the most relevant content to create authentic experiences and inspire customers to engage,” Folkman added. “We’re thrilled to offer advertisers greater access to the Gopuff platform and data with intelligent, new tools and look forward to continuing to drive innovation as the industry evolves.” Our discussion with Gopuff 👉 - https://lnkd.in/gXjdwEQ9

Drug Store News & The CPG Guys present the 2024 Issues Summit Register here 👉 https://lnkd.in/esMDJ_Wn 👈 focused on the future of #AI-driven Health, Wellness & Beauty. December 4, 2024 in New York City!! #cpgbrands #retailindustry

Want to understand how TikTok Shops can help profitably grow your #cpgbrands? Then today's episode is for you! Listen here 👉 https://lnkd.in/ee3V6Nhd 👈 Deren Baker & Molly O'Bryen from Flywheel join us to provide a detailed breakdown on TikTok Shops how how this new #commerce platform requires a fundamentally different GTM strategy than what you've been doing with Amazon

📢 EPISODE 400 IS HERE : Wed, July 31, 2024 we would have hit a milestone very few podcasts ever do. That's right - Episode 400. We needed a special guest - and we have none other than the Chief revenue officer of #fortune 1 : Walmart - Seth Dallaire addressing today's #omnichannelretail environment and what it takes to succeed in driving shopper loyalty and of course #retailemedia

Ludovico Martelli S.p.A.'s Premium Marvis and Proraso brands are disrupting traditional categories like Oral Care and Shaving. What's the secret behind their success? Join The FMCG Guys as they speak with their GM EMEA and Americas Niccolò Francalanci ✨ Listen here to his story, working in Europe and the US and how he's taking these brands to new heights here: https://lnkd.in/dEazTw9i

The CPG Guys are incredibly excited to be co-producing with Drug Store News, the 2024 Issue Summit which will include the Total Store Awards!! Registration is now open Learn about the future of AI in health, wellness & beauty. #IssueSummit2024 www.issuesummit.com