Craig Shparago’s Post

Part 2 is out! Hiring a copywriter is a valuable investment. It's a strategic move that can enhance your brand, engage your audience, and ultimately boost your bottom line.

https://lnkd.in/gx5MVxD3 Hiring a copywriter is a valuable investment. It's a strategic move that can enhance your brand, engage your audience, and ultimately boost your bottom line. In Part 2 I will share the other 6 reasons you should hire a copywriter.

Part 2 is out! Hiring a copywriter is a valuable investment. It's a strategic move that can enhance your brand, engage your audience, and ultimately boost your bottom line.

Some companies send me plain text emails selling their products. Others send me sales emails loaded up with fancy graphics and visuals. I’ve bought more stuff reading the plain text emails. And the numbers indicate I’m not alone in this. Being a graphics snob won’t make you more money. Hiring a copywriter that knows what they’re doing will.

In case you don't know, hear this: You're not just hiring a copywriter. You're hiring: 1. A research genius 2. A business advisor 3. A brilliant marketing strategist who can transform your business in no time 4 A hypnotic salesman who understands what will make people buy from you as soon as tomorrow. It's a full package. #proget #copywriter #marketing

It's embarrassing. But it's true. My own About page is terrible. The irony: my clients love theirs. For example, one client told me: "Omg this is me! You captured it better than I would have done!" And mine? Sounds like a school project. I know the reason, and you probably know it too: I'm too close to myself and my business. I forget to mention important things, get all muddled when it comes to purpose and sound too stiff or too friendly. Plus, I know my product so well I can barely explain it. I bet you know how that feels. After all, my clients have exactly the same problem. Hiring a copywriter helps you to: – Get out of your own head – Ensure your product or service description is super clear – Sound approachable yet professional. You can find some examples on my case studies page (link below). And now I'm off to rewrite my About page (again). Which page on your website do you struggle with the most?

"Whether you're a brand-new business or just looking for a brand refresh, hiring a copywriter is an excellent business decision when it comes to producing compelling, persuasive, and effective marketing. Chances are they'll quickly become an integral part of your team and you'll wonder what you ever did without one. So, that begs the question - can you afford 𝓃𝑜𝓉 to hire a copywriter?" Read the full blog: https://shorturl.at/ejvCT

I get imposter syndrome a lot. . . . until I see some of the Golden Corrall buffets-quality copy that some business owners are cooking up. Then they wonder why their conversion rates suck. If any aspect of your business requires marketing materials to be written, I highly recommend either: A) Reading through the entirety of Breakthrough Advertising Or B) Hiring a copywriter

Pedistal Fan In a biscuit factory of a very well known developed country, the owners devised a high_ budget metal detector when they started receiving complaints about empty biscuit packets during packaging. This was the general fault of the packing machines. . . . In another underdeveloped country, when biscuit factory owners had to face the same problem.. They didn't devise any metal detector but.... . . . A pedistal fan..!!!! To blow away the empty packets... This isn't just about biscuits, it's about the mindset shift. Along with all the other impressive lessons of this story, The other country prefered the benefits to the features. This is what a copywriter does!!! An expert copywriter crafts the Fanciest tools of words to promote benefits out of features.. Dear company owners!! Go forth, be bold, and let your business flourished by... Hiring a copywriter who knows well to promote benefits over features.

Attn: Copywriters!