William Aitken Managing Director for the UK, has recently contributed to Squire and Partners Thought Leadership piece: "Creating an Identity for the Hotel Experience." Read more on the industry's commitment to shaping the future of hospitality https://lnkd.in/gmpVY9Hy #ThoughtLeadership #HotelDesign #GuestExperience #Innovation #HospitalityIndustry
Thought leaders from across the hospitality sector recently joined us in the Dome at The Department Store for our first Dome Discussions roundtable, posing the question: How do you create an identity for the hotel experience? Now more than ever, modern travellers seek a guest experience that's individual to the place they are staying in and feeds into their wider experience of a destination. How can design be used to create a distinctive hotel experience, and how do you strike a balance between creating unique, location-specific experiences for guests and maintaining consistent brand standards? Sharing trends and experiences from the hotel industry, the conversation addressed questions including: - Should hotels relate to place or is the brand more powerful? - What are the driving factors behind selecting a hotel brand and a designer for a site? - Is offering guest facilities to the local community a trend that’s here to stay? - Does retrofitting buildings compromise or provide opportunities for hotel design? With thanks to speakers Daniel Blaker, Hamish Kilburn, Kiernan Moriarty, Leon Warner, Marc Finney, Maria Cheung, Nesrine Tourqui, Philip Camble, Tazie Taysom, William Aitken and moderator Murray Levinson for facilitating such an engaging conversation to kick-off the first in our roundtable series. Explore their insights in the write-up below: