Curiosity’s Post

🎙 Breaking news. We were just named Ad Age A-List Standout Agency for 2024. 🙌🏼 Some context on the award. There are 13,996 agencies in the US (IBIS World), 25 agencies make the A-list. "It is the most prestigious honor in advertising. The recognition is awarded based on game-changing creativity, bold leadership, and the ability to point the advertising industry in new directions." - from Ad Age. A few highlights and learnings from the award announcement and strategy (this is the 1st time I've been part of a team to win this in my career): ✅ Move the needle for client/brand business outcomes and call out specific annecdotes. The article headline says it beautifully "McKinney Hits the Right Notes for Creativity and Efficacy". And small specific details are key. For example, they mentioned Popeyes leapfrogging KFC to become #2 for market share in the category since we took over the account. And in the case of Little Caesars Ad Age even mentioned a funny anecdote we included from the CEO of Papa John's giving a nod to Little Caesar's hypercharged sales volume on their earnings call. "We don't talk about them a lot because they are not public, but credit card data we have suggests they (Little Caesar's) are doing really well." One of my favorite quotes on this how to call out anecdotes to tell a great story is from Jad Abumrad an epic storyteller from Radiolab fame. He preaches to "Chase the little sh*t". It's the cognitive effect of how paying attention to the smallest of details reframes a story to have a much bigger impact. ✅ Social Impact Matters. If you are going to talk the talk you gotta walk the walk. Ad Age mentioned naming our first female president in our history (grateful to work with Gretchen Easton Walsh), obtaining B-Corp status, and our partnership with VCU Brandcenter in breathing life back into Creative Circus (a storied ad school) with an updated curriculum for a new generation of creatives. None of this is possible without all the blood, sweat, and tears from our McKinney Squad, brand partners, and the community that supports us and our brands. Also, a huge shout out to the agencies who also made the list continuing to push the boundaries with great work. What a phenomenal accomplishment ya'll. I could not be prouder. I've linked to the full article in the comments below 👇🏼 #AdAgeAList #advertising #marketing

This coming months is life insurance month. Let's have a quick conversation on how your money can work for you for a long time.

Bryan Buckley, The King of the Super Bowl Ad (The New York Times), shares his recipe for a successful ad. Buckley, co-founder of Hungry Man, has directed over 70 Super Bowl ads. His diverse work has earned him countless coveted nominations and awards: Academy Awards, Emmy Awards, Cannes Lions, the list goes on. Here is Buckley's Key to Superbowl Ad success: 1. Simplicity 2. Truth 3. Connect with a smile 4. The brand can not be extraneous. What's the key to Buckley's success? My guess: Caring. ♡ He cares about the company, who puts all they have into this one ad, that can make our break them. ♡ He cares about the message that's shared with the world. ♡ He cares about the work itself. Check out the 8-minute interview to hear more from Buckley himself and let us know your thoughts. #superbowl #ad #success Link: https://lnkd.in/gd59W4CS

Congratulations to this year’s MOST CREATIVE 2024 Globey award winner Cronin. Their campaign, Modern Woodmen of America came together to reignite a brand and increase sales!    Agency CEO Mark Demuro says Cronin talks about how meaningful it is to be recognized for their hard work by peers he admires.   #AMINGlobeys2024 #YouHaveAllies #AMINWorldwide #adweek #adage #media #adagency #digitalmarketing #digiday #confeventsawards #adexchange #businessinsider #campaigneus #campaigneuk #marketingweek #mediapost #Indieagencynews

September is Life insurance months check out all of your options to grow your investment.

Hello everyone the month of September is life insurance month. This is the time to see where you are at with your finances. I like yo have a quick 15 minute chat to show you the many ways of growing your investment. Message me to know more.

1:10 PM today at AAF Pittsburgh & Ad 2 Pittsburgh's Ad Week, our own George Potts will share why we abandoned timesheets and how we're managing the agency without them. Do you own an advertising agency? Are you in charge of agency operations or financials? You'll find the session beneficial. #advertising #advertisingagency #adagency #adweek #pittsburgh #pennsylvania #timesheets

All solid points. Here's the meat that I tell all my clients when we review display type creative. 3 second test.... If they, the client, can't tell me what's going on/ what the point is in the ad after 3 seconds we go back to the drawing board. Same goes for landing pages. For video its 5 to 10 seconds. This eliminates the argument of VCR. If I have the message in the first 5 seconds on a 15 or 30 second ad then don't worry if they don't watch the full thing. The ones that do are getting the additional follow up info if they need it. For the others we've either sent them on their way or they are doing follow up digging ie website or social media. How would I work with the creative team to adjust the coffee example? Make it a single headline, increase the images of the products and remove the fluff at the bottom. In 3 seconds I can get the point and probably be able to remember 1 product while also knowing they have a suite of them if I'm further curious.

Prediction on the Biggest Missed Opportunity for today's Super Bowl has nothing to do with incomplete passes or wide right field goals - I fully expect the advertising community to bring the A game (I've never been one for watching commercials ahead of the game and haven't done it this year), but I think there's one advertiser we'll see several times throughout the game that will do things the same way they've always done them. CBS. It's the biggest stage of the year, the most eyeballs and the biggest opportunity to promote their upcoming shows, and they'll almost certainly run show promos that look and feel the exact same way they always have. "Here's some action footage" for their action shows, "Here's some moderately funny one-liners" for their comedies. Zzzzzz. Credit to any ad agency or freelancer who can convince the network - much like we did years ago with ESPN while at Wieden + Kennedy - to take a chance, do something different, build a different kind of relationship with your viewers. I hope I'm wrong, but I think Im probably right. And what an incredible missed opportunity. #superbowl #advertising #superbowlads

The press surrounding Peacock’s exclusivity deal for the Chiefs/Dolphins playoff game seems to follow a narrative of, “bad for the fans, great for business.” https://lnkd.in/gqCkFSB4 https://lnkd.in/gpGUaYgW It remains to be seen whether that was a good bet after revenue, acquisition, and retention numbers come in. My guess is that it will result in very low retention for incremental customers acquired and have economics similar to a pay-per-view event. However, Peacock will gain a cohort of newly attrited customers that they can target with cheaper owned media to reactivate. If we assume 20% of the 23 million viewers are incremental customers and subtract an estimate of ad revenue, that’s ($110M - 70 spots * $1M/spot) / 0.2*23M = $8.70 per incremental customer--at $5.99/month, that breaks even if there’s around 50% retention into the second month. Those aren’t breathtakingly great or poor economics. If this helped you, be sure to like, comment, and follow for more! #marketing #adcampaigns #nbc #peacock #economics #nfl