David Teicher’s Post

💡Winning in the world of alternative proteins hinges on smart marketing. Speaking with five expert marketers, Amity Reed examines how to build trust with transparency, addresses taste concerns, and investigates how producers can forge an emotional connection with consumers. The increasingly crowded nature of the alternative protein market means that experts need to stay ahead of the curve in terms of innovation and look ahead to future trends. Standing out from other brands and creating solid USPs is pivotal, and something the marketing executives interviewed here speak about passionately. Thank you to Ben Freedman, VP Commercial, New Culture, Sarah-Marie Cole, Chief Marketing Officer, MyFOREST Foods Brittany Chibe, Co-founder & Chief Growth Officer, AQUA Cultured Foods, and Thibaut Lafargue, Head of Marketing at Bon Vivant, for being part of this showcase of marketing talent and expertise. 🤓 Take a deep dive into the full alt protein marketing feature now: https://hubs.ly/Q02HC3000 #alternativeprotein #marketing #futureoffood #foodbranding.

💡Winning in the world of alternative proteins hinges on smart marketing. Speaking with five expert marketers, Amity Reed examines how to build trust with transparency, addresses taste concerns, and investigates how producers can forge an emotional connection with consumers. The increasingly crowded nature of the alternative protein market means that experts need to stay ahead of the curve in terms of innovation and look ahead to future trends. Standing out from other brands and creating solid USPs is pivotal, and something the marketing executives interviewed here speak about passionately. Thank you to Benjamin Freedman, VP Commercial, New Culture, Sarah-Marie Cole, Chief Marketing Officer, MyFOREST Foods Brittany Chibe, AQUA Cultured Foods, and Thibaut Elijah Lafargue, Head of Marketing at Bon Vivant, for being part of this showcase of marketing talent and expertise. 🤓 Take a deep dive into the full alt protein marketing feature now: https://hubs.ly/Q02HBZ210 #alternativeprotein #marketing #futureoffood #foodbranding.

Informative questions for CMOs: "How do you build cultural relevance?" "How do you measure its value?" "What is the modern CMO?" This piece will get you thinking. Great article except for one part: it evaluated Hellmann's purpose all wrong. https://lnkd.in/g_5CMp9r #Aakeronbrands #CMOs #Purpose

The plant-based dairy alternatives shelf has become crowded; however, 40-year-old market leader Alpro believes it is its product that will help it stand out versus newer brands, rather than flashy advertising. #digital #marketing #brands #product #advertising #alternative

https://lnkd.in/eeszgxeJ What are the top concerns keeping #CMOs up at night? Read about this Brand Keys, Inc. study in our most recent industry update to find out! https://lnkd.in/gHfRT5mx

Product orientation or brand focus. My takeaway is whatever path you choose to navigate, do it better than everyone else. #brand #product

Award-winning ethical marketer @SandraNomoto brings Vegan Marketing Success Stories to the pod this week. Top marketing tips for the plant based industry and the proven strategies of vegan businesses. How they built their brands, promoted products, and connected with customers. New or established company? Sandra writes about the secrets behind the most inspiring vegan marketing campaigns. From budget tactics to digital platforms, vegan companies are succeeding. #veganpodcast #veganmarketing #vedgeyourbestpodcast

Award-winning ethical marketer @SandraNomoto brings Vegan Marketing Success Stories to the pod this week. Top marketing tips for the plant based industry and the proven strategies of vegan businesses. How they built their brands, promoted products, and connected with customers. New or established company? Sandra writes about the secrets behind the most inspiring vegan marketing campaigns. From budget tactics to digital platforms, vegan companies are succeeding. #veganpodcast #veganmarketing #vedgeyourbestpodcast

It's clear to see that sustainability is playing more and more into consumer choices, this much is obvious from the explosion of plant-based alternatives now available on supermarket shelves. But how can emerging brands compete? 🤷♀️ According to Marketing Week, Alpro believes that it's focus on product—not flashy or edgy advertising—will be the key differentiator for them against other brands competing in this space. Why do I feel like this is a direct callout at Oatly? 🤔 Oh wait, cos it probably is. Only time will tell. After all, Alpro has had a 15 year head start 😏 Personally, I think it takes both a strong brand AND a great product to win over customers, rather than just relying on one of these factors. What do you think? https://bit.ly/3EBFKyD #brandidentity #brandbuilding #productexperience #brandmarketing

What is the most important thing ag retailers need to understand when it comes to promotional support activities that have a direct impact on their success? Our recent research study found that 26% of farmers who discussed a brand with their retailer ultimately used that brand, highlighting the importance of collaborative efforts between manufacturers and retailers -- but this is not surprising. What's surprising is that our data showed 49% of farmers used a brand after experiencing a combination of direct contact by the manufacturer, recall of traditional advertising, and retailer discussions. To read more about these findings and enhance your promotional strategies, download our insights report: https://lnkd.in/ezrY2ewJ #agriculture #agribusiness