Digital Signage Pulse’s Post

Recent OOH campaigns in Ireland (Adworld): James Byrne, marketing manager, PML Group. Virgin Media has rolled out the latest iteration of the “It’s Playtime” campaign which reminds us that all work and no play makes us very dull. The burst celebrates all the things that Virgin Media customers can do with the power of their services, connecting to the things they […] #DOOH #digitalbillboards #digitalsignage

OAC July 26 session recap: How OMA’s OOH industry measurement currency MOVE helps grow revenue in Australia (Media4Growth): Day 1 of the 18th edition of Out Of Home Advertising Convention (OAC) at the Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru, on July 26, 2024. Charles Parry-Okeden took the audience through a detailed overview of MOVE, Australia’s OOH industry measurement currency, owned and operated by the OMA and its members. He highlighted how […] #DOOH #digitalbillboards #digitalsignage

India’s OOH trade body IOAA tells agencies, ‘Deal only with our OOH members’ (Exchange4media): Chehneet Kaur. The Out-of-Home (OOH) advertisers should brace themselves for tougher norms in the coming days, at least in Mumbai. The Municipal Corporation of Greater Mumbai (MCGM or BMC) has come up with a few more stringent clauses in its upcoming policy to govern the OOH sector. This includes a complete ban on hoardings on […] #DOOH #digitalbillboards #digitalsignage

A Swiss Town Banned Billboards. Zurich, Bern May Soon Follow (Bloomberg): By Levin Stamm. An inconspicuous suburb close to Geneva became the first Swiss municipality to banish commercial advertising from its streets, in a policy that creates a blueprint for similar bans in larger cities across the country. After opponents to the measure in Vernier, a town of 38,000 people, failed to collect enough signatures for […] #DOOH #digitalbillboards #digitalsignage

JCDecaux sees robust H1 2024 growth amid digital push (Investing): Editor Natashya Angelica. JCDecaux SA (DEC.PA), the outdoor advertising giant, has demonstrated a strong first half of 2024, with organic revenue growth of 13.4%, propelled by a 27.8% surge in digital and a 61.8% jump in programmatic advertising. The company's profitability has seen substantial improvement, with operating margin expanding by 28.7%. Strategic contract wins, such […] #DOOH #digitalbillboards #digitalsignage

Tractor Outdoor uses test control studies to measure brand lift attribution for OOH campaigns in South Africa (BizCommunity): By using a test control methodology, Tractor can determine the campaign’s success against key performance indicators (KPIs). “We follow a simple process in collaboration with the brand or agency, where we pre-determine five KPIs for measurement based on the campaign’s objectives. Once the parameters and measurement objectives are defined, the brand lift study is activated […] #DOOH #digitalbillboards #digitalsignage

InfoComm India – September 3-5, 2024 in Mumbai: Jio World Convention Centre (JWCC) Mumbai, India. Since its inception in 2013, InfoComm India has established itself as the must-attend tradeshow for the business community where AV and IT Channel professionals, as well as senior end user buyers, can experience the future of Pro AV and Transformative Technology and network with other professionals. #DOOH #digitalbillboards #digitalsignage

FYI: Billboard site lease costs should be less than 20% of revenues; and other rules of thumb for managing your OOH company (Billboard Insider): Sales commissions should equal 5-20% of collections.  Billboard Insider is biased toward collections because you only want to pay your sales reps for good business. Debt/Cashflow should be less than 5:1.  When debt/cashflow is less than 5:1 you can pay off all your debt at a 8% interest over 10 years while maintaining a 1.25X […] #DOOH #digitalbillboards #digitalsignage

FYI: Parent of Link Media Outdoor Boston Omaha is repurchasing Class A Common Stock: OMAHA, Neb.–Board of Directors of Boston Omaha Corporation (NYSE: BOC) approved a share repurchase program under which the Company can repurchase up to $20,000,000 of its Class A common stock through September 30, 2025 through open market purchases, privately-negotiated transactions, or otherwise in compliance with Rule 10b-18 under the Securities Exchange Act of 1934. The […] #DOOH #digitalbillboards #digitalsignage