Drake Software’s Post

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My client Tony is booking 10+ calls per week just like like these... Here’s how he’s doing it: Tony sells a high-ticket tax planning offer, and we use this same strategy with a lot of other high-ticket offers So we’re running ads on Instagram and Facebook sending people to watch a “free training”. This free training is what we call a Video Sales Letter (VSL), and we collect their contact info before they get to watch it. The video is about 10 min long, pre-selling them on why they need to work with Tony. And then they can book a call if they’re interested in working with him. Last I checked we’re spending $700/week on ads and he’s booking 10-12 calls per week from this funnel with people who are saying things like “I'm confident you can help me win the tax game and I'm excited to work with you!” Comment “funnel” if you want an in-depth training on how this all works.

My client Tony is booking 10+ calls per week just like like these... Here’s how he’s doing it: Tony sells a high-ticket tax planning offer, and we use this same strategy with a lot of other high-ticket offers So we’re running ads on Instagram and Facebook sending people to watch a “free training”. This free training is what we call a Video Sales Letter (VSL), and we collect their contact info before they get to watch it. The video is about 10 min long, pre-selling them on why they need to work with Tony. And then they can book a call if they’re interested in working with him. Last I checked we’re spending $700/week on ads and he’s booking 10-12 calls per week from this funnel with people who are saying things like “I'm confident you can help me win the tax game and I'm excited to work with you!” Comment “funnel” if you want an in-depth training on how this all works.

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Now for one of my favorite CLA Sage Intacct blog posts that withstands the test of time! It is an oldie but a goodie by my highly heralded colleague, Malcolm Coate, CLA Consulting Director - Leveraging Sage Intacct to Automate Sales & Use Tax (authored when Malcolm was an Associate):

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