Ellen Johnson’s Post

In the ever-evolving landscape of the modern music industry, it has become increasingly evident that the traditional metrics we once relied upon to gauge an artist's success, such as streaming numbers, no longer paint a complete picture. In this age of digital platforms and endless streaming options, the true measure of an artist's prowess can be found in their capacity to consistently fill concert venues and leave audiences spellbound, regardless of their current stage in their musical journey. While streaming numbers may reflect fleeting popularity, it's the power to command an audience's attention and loyalty through live performances that cements an artist's significance and enduring success in today's music world.

What does the music industry look like in 2023? Following its 8th consecutive year of growth, the #music industry was valued at $26.2 billion in 2022, according to the IFPI Global Music Report. Global #revenue shares, streaming took the majority with 67%, proving that it continues to dominate.   🔥 From the foot-tapping beats of Latin America to the soulful tunes of Africa, from the electrifying K-pop hits to the mesmerizing Indian ragas – local artists on streaming services means that people can connect with the artists that they love as more people switch to consuming #digital music content.  Check out the article now 👇 https://lnkd.in/dfuMiqeJ

The average American attends 3.2 concerts annually. But then there are those fans who go to dozens – and sometimes hundreds – of shows a year. One doesn't need to be a Swiftie or Phishhead to be a #superfan. There are millions of 'live music' superfans out there. As the industry focuses on deeply engaging superfans and monetizing their enthusiasm, Live Nation Entertainment is doubling down on these fans. This year the company plans to invest up to $150 million in "several projects...such as VIP clubs, viewing decks, rock boxes and new bar designs." If live music superfans are chasing richer experiences at every show, Live Nation seems to be willing to provide it. #livemusic #concerts #festivals #fans

Today we have for the very first time released our annual Loud & Clear report in Denmark. I’m pleased to see the positive development of the music industry and how streaming continues to make significant contributions to its growth. Below are the key figures: * In 2023, Danish artists generated over 311 million DKK in royalties from Spotify alone. This is an increase of more than 75% since 2017 * 111 artists generated more than 500,000 DKK each from Spotify in 2023. The amount of artists has grown over 60% since 2018 * Almost 45% of all royalties generated by Danish artists on Spotify in 2023 came from listeners outside Denmark.

In today's world of streaming services and ever-increasing festival costs, music fans are becoming more fickle and frugal. This is putting a strain on the festival industry, but there are ways to adapt. One way to adapt is to give fans more ownership and empowerment. This could involve letting fans vote on the lineup, choose the location, or even help to run the festival. Another way to adapt is to find new ways to generate revenue. This could involve selling merchandise, sponsorships, or tickets to VIP experiences. The key is to find ways to keep the festival experience unique and memorable, while also making it financially sustainable. If festivals can do this, they will still be relevant in the years to come. What do you think? Are music festivals in danger? How can they adapt to the changing landscape?

🛍Tailored background music can help public venues like hotels, stores, bars, and restaurants grow their income by up to 38%. ✨Brand-fit music also helps establishments create a delightful atmosphere and prevent churn. 🎵Retain customers and boost your business performance with personalized music stations curated by professional DJs. #musicbenefits #musicforbusiness #musicstreaming #backgroundmusic #musictech #branding #hospitality #hospitalitytrends

From blockbuster movie premieres 🍿 and electrifying music festivals 🎶 to the latest streaming shows 📺 and big-time sporting events ⚾ #DOOH advertising provides an incredibly powerful way to stand out amongst the noise of a crowded entertainment market. Check out these seven key ways you can utilize DOOH to dazzle your audience with engaging creative at ideal moments to influence their entertainment choices: https://hubs.la/Q025_z6K0

Today, TikTok publishes the 'Music Impact Report' which sets out to consider the impact that TikTok and its users have on the music industry in terms of music discovery, consumption, and contribution to industry revenues. The report's key findings include: · TikTok Fuels Music Discovery · TikTok Users Generate Value via Streaming · TikTok Users Generate Value Off-Platform · TikTok Connects Local Artists with Global Audiences Find out more here: https://bit.ly/3QHfmsE

Live Nation Entertainment has hailed 2023 as its “biggest year ever” for live music in its financial results. Its concert attendance was up 20% year-on-year as more than 145 million fans attended over 50k events. That pushed the company’s annual revenues up 36% to $22.7bn, and an operating profit of $1.07bn. “The live music industry reached new heights in 2023, and demand for live music continues to build. Our digital world empowers artists to develop global followings, while inspiring fans to crave in-person experiences more than ever,” was how president and CEO Michael Rapino summarised the trends. The results also shone a spotlight on Live Nation’s ‘show pipeline’ for large venues (that’s stadiums, arenas and amphitheatres) saying that it has 65% of the full year booked, compared to around 50% this time last year. Read The Full Story Here: https://lnkd.in/ew9TEDES #LiveNation #RecordBreaking #LiveMusicRevival #musically #musicnews #readmore

Communick subscribers now have access to music streaming via https://communick.stream, powered by Funkwhale. Unlike the current streaming services, Funkwhale aims to be a more social experience. Users can bring their own music collection and choose to share with their friends and connections, or even make it fully accessible to the public. This means that it could also be used as a platform for musicians to engage with their audiences and (eventually) even sell their songs directly, without any cut from middlemen. Communick now is offering four services to subscribers: - Mastodon (microblogging, alternative to Twitter) - Matrix (Audio/Video/Conference Messaging, alternative to WhatsApp/Google Hangouts/Facetime/FB Messenger/Discord/Slack) - Lemmy (Discussion forum, alternative to Reddit) - Funkwhale (Music streaming) All that available for measly $29/year. https://lnkd.in/dtYNFYZv