Glossy’s Post

BIOLOGIQUE RECHERCHE's first physical location became a brand hero. In this week's Weekly Recap, Margot Humbert, the brand's U.S. gm, explains the magic behind the flagship and the company's strategy for creating comparable "satellites," including several in the U.S.

The scalp’s big moment is showing no signs of fizzling. “[The scalp-care category] has been hot for several years, and the fact that it remains hot is very telling,” Larissa Jensen, svp and global beauty industry advisor at market research firm Circana told Glossy. “There is still a lot of growth opportunity for this particular area of the market [which will last] for several years to come.” Circana found that during the 12-month period ending in May 2024, sales of prestige scalp-care products grew by 36%, which outpaced the overall prestige hair category, which only grew by 9%. This compounds with the previous year, which saw 42% growth in the scalp category versus 15% across prestige hair care as a whole.

Have you come across Naturium at Ulta Beauty yet? 👀

The increasing popularity of high-end brands like LVMH-owned Maison Francis Kurkdjian, whose scents like Amyris Femme and Baccarat Rouge 540 have become TikTok sensations in recent years, has made $300-and-up perfumes more desirable to mainstream consumers. According to data from Statista, Baccarat Rouge 540, a 70ml bottle of which sells for $325, was the third-most searched for perfume on Google in 2022. Creed Aventus, which retails for $495 for 100ml, climbed in at number four.

The luxury fashion industry, once a beacon of resilience, is facing increasing headwinds for brands LVMH and Kering. Despite challenges, LVMH’s CFO, Jean-Jacques Guiony, emphasized the importance of marketing in driving brand desirability.

On Thursday, American Eagle Outfitters launched the “Live Your Life” back-to-school campaign, featuring athletes Coco Gauff and Trevor Lawrence, and actresses Kristine Froseth and Nikki Rodriguez.

On this week's Glossy Week in Review podcast, we take a look at the fashion at the Paris Olympics, the week’s big creative director departures, including Peter Hawkings from Tom Ford, and why creative director tenures are trending shorter.

LVMH ambitions to target the titans of the watch industry haven’t been a secret, with the latest target being Rolex. Rumors swirled this week that LVMH was in discussions with Formula 1 to have one of its watch brands become the official sponsor.

After 24 years, Ulta Beauty’s private label, Ulta Beauty Collection, would like to reintroduce itself. The existing brand, which first launched in 2000, is slowly being replaced with updated packaging and products on its website and in its stores.