GORGIE’s Post

You’re operating at 1/10th your potential. Robbing your future self. And you know it. But instead of beating yourself up, Do something about it. I’m not asking you to start waking up at 5am and become David Goggins overnight. Just do something. Go for a 10 minute walk. Order instacart some healthy food you can cook this week. Text your mom and tell her you love her. Upload a video this week. Something. If you go from 1/10th your potential to 2/10th your potential. You just DOUBLED the amount of ourput you have. What’s something you can do today that’ll double your output?

On Prime Day, lemme give props to: 💠 Harmony House Foods, Inc. 💠Everlane 💠Pact These brands are running their own "Prime" deals on their own sites. Good for them! I've Googled "small businesses prime day" and "shop small prime day," and Amazon still dominates the search results. I like how these brands are doing it for themselves in spite of search and an Amazonian behemoth. (If you know of any other brands doing their own Prime deals, let me know!) #PrimeDay #PrimeDeals

🎉 Day 66 Update: We've reached the end of our 66-day marathon exploring online marketing for King Poppy Mild Wing Seasoning! 🌶️✨ A huge shoutout to everyone who's been with us on this journey. Your support means the world! 🌍❤️ Today's ask: Help us make a bigger impact by purchasing and reviewing our seasoning on Amazon. 🛒💬 Your feedback not only boosts our visibility but fuels our continuous improvement. Be the change by leaving the 3rd review! 🌟 Google's Core update is rolling out, and we're excited to see how it enhances our brand search visibility. 🚀 Let's keep King Poppy on your radar and in your kitchens! 🍳 Remember, every video, every review, and every purchase brings us closer to our goal of seasoning your culinary adventures with King Poppy. 🥑🍗 Thanks for being part of our flavorful journey. Here's to more spices and successes! 🎊 #KingPoppyMildWingSeasoning #Day66 #AmazonReviews #OnlineMarketing #SEOUpdate #ThankYou

Just when you think that the OMR recap madness in your timeline is over... We have one more to share! Two weeks have flown by since our pre-OMR gathering. What a night! Our office was buzzing as we hosted around 100 clients, partners, and guests for an evening full of insights, discussions and delicious tacos. ⬇ See for yourself how it went: #remazing #amazon #amazonmarketing #event

2022 kickoff… The post-Covid market is still robust. Times are good. Positive energy abounds. I light a flame, and we pass it around our team kick off, asking each person what fuel they will bring to keep the flame alive. (Unfortunately the big take away was that I was a Brené Brown fan.) Fast forward. 2023 kickoff. The market has turned for the worse. The flame was out. I needed a different approach. Negativity had seeped into nearly every nook and cranny of our daily conversation. Then I found a video of Brian Fretwell sitting in his car talking about blueberries (does anyone know why the videos shot in cars are so effective?). Not the benefits of eating blueberries. Rather the benefits of finding blueberries. Let’s say you’re stranded on a deserted island with a small group of people. Every day the team scavenges for food. One day, one person finds some blueberries. It’s pretty obvious. You wouldn’t waste a minute asking those who did NOT find blueberries what they did wrong. You would focus 100% on learning what the one successful team member did to find blueberries. So every week we asked each team to talk about a blueberry. How they found it. And that’s the hard part. It’s tempting to just describe something good that happened. But describing the blueberry isn’t the same as describing how you found the blueberry. A team focused on the how rather than the what will ultimately succeed. And the team focused only on what went wrong doesn’t stand a chance. 

Primed for success: how the Heinz UK team won Amazon Prime Day by boosting retail media returns. 👇 In a rapidly changing market, Heinz UK recognized the importance of connecting digital shelf signals to retail media campaigns. Using Profitero's Shelf Intelligent Media integration with Skai, they automatically increased bids on keywords when competitors were out of stock. The results? Heinz UK saw an increase in share of page 1, better ROAS, and lower cost-per-click during Prime Day. 🌟 Curious to learn more? Click through below ⬇

As I navigate the sea of inspiring milestones and achievements posts today from my professional network, I reflect on my personal journey and the things I want to celebrate. While you will undoubtedly be seeing a cheerful, "braggy" post from BeyondPlay at some point next week, today, my key achievements and the things I am grateful for are pretty simple: 🌲 Amazon one-click, next-day delivery of the festive decorations 🌲 Finding time to buy and decorate a Christmas tree 🌲 Not engaging in the 24day-long torture of 'Elf-on-the-Shelf' daily parental chore, I don't need to be doing 🌲 Ocado online shopping and booking my slots early so queues at the supermarket are one less concern 🌲 Announcing not to make any Christmas dishes long in advance so it doesn't come as a surprise to anyone, when I arrive empty-handed 🌲 All presents bought and packed for me, inclusive of a cheat sheet so I won't get found out too easily Running a fast-growing company like BeyondPlay, at the pace that we do, where Holidays trigger thoughts mostly of peak traffic rather than mince pies, requires some life compromises. This year, I am the most proud of coming to terms with that. 😉 Merry Christmas to all: my Team, our Customers, Prospects, Partners and Investors. Most importantly, to all the fellow Founders and Leaders, who like myself, among all the things they do, are learning to celebrate every single win: those professional ones and those ready-meal-related ones.

Lauren Angeloni here, a little shaken, along with my NY/NJ crew from our earthquake morning. All of my CA friends think that our reaction to a 4.8 is just adorable. Another incident of lesser-magnitude… I have been told that our w3 newsletter is going straight to SPAM for many of you. I don’t want y’all to miss out on our news and our really great editorial content, so please check those junk folders and mark us “Not Spam.” This week’s points brought to you by my “Bad Girl Era”: I love good real-time social responsiveness and today’s earthquake brought it out, chief among them being the Empire State Building’s own “I AM FINE!” safety-check post. Hills and Valleys: This week also brought one of my least favorite parts of social media: April Fool’s Day Pranks. Can we all just agree to eliminate this ‘holiday’ (and take Daylight Savings with it)? Nothing to do with the above at all, but v important… Kraft Heinz did a fun activation outside of restaurants known not to supply their ketchup. They installed billboard machines that dispense packets with a “Smack for Heinz” CTA. It’s the only ketchup imo. In fun collab news, Liquid Death and E.L.F. BEAUTY dropped a buzzy, culty line of makeup called “corpse paint” complete with little black coffin packaging. The social posts promoting the launch were super clever and it apparently sold out in minutes. Trying to confirm whether Jojo Siwa’s red carpet look from the iHeartMedia Awards was a paid partnership… I just want you all to know that I was goth before it was cool. Sometimes Emerging Tech works… like Google’s new SEEDs tool, which can help make more fast and accurate weather forecasts without a cumbersome system like a supercomputer. Sometimes it doesn’t work… Amazon Fresh Markets are getting rid of the “Just Walk Out” pay system and are trying to find an alternative where customers can better see and track their spending, still without having to deal with checkout lines.  Don’t forget to let me know if you’re going to be at NAB! I’d love to meet up! See you next week!

🤝 This week, I had the pleasure of meeting with six clients in the food and beverage industry, and one observation stood out: many don't understand the fundamental strategies for successfully selling Food and beverages online. #food #beverage Despite their products typically priced between $29.99 and $39.99, they're facing challenges with their advertising efforts on platforms like Amazon, Google, and Facebook. #amazon #facebook #google #selling During our discussions, I posed a crucial question: Have your potential customers had the chance to try your products? Surprisingly, all of the six clients had yet to consider this. I emphasized the importance of allowing consumers to experience their offerings before purchasing. As we delved deeper, concerns about shipping costs and Amazon fees arose, but I highlighted the significant lifetime value of a satisfied customer. It became clear that many brands in the food and beverage sector need help to connect with their audience due to misplaced strategies. However, I'm confident that I have a solution to offer. I'm excited to refine this strategy and share it on my blog and David Ricardo's website. #strategy I aim to help others in the industry solidify their approach to online sales.

This week the CPG Specialist, a private newsletter from Financial Times focused on F&B executives, featured our Co-Founder and General Partner, Genevieve G. Gilbreath about Hungryroot's unique #CPG positioning. Many don't realize that this customizable e-commerce meal kit business is actually a CPG, since 40% of what the company sells is products under its own brand. In 2022, Hungryroot reported revenue of $237M proving their model works, but now, it's up against titans like Blue Apron, HelloFresh, Instacart, Amazon Fresh and Thrive Market. So, how does Hungryroot stand out? Read Genevieve's quote to find out! #cpgindustry #foodandbeverage #deliveryservices