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Let's make the end of the week even better with a little bit of laughter. 😉 If you haven't seen the "Doritos Dog" ad yet, you're in for a treat! Speaking of funny ads, did you know that they have proven benefits? ✔ They catch your attention as people are looking for ways to be entertained ✔ According to research, 90% of people are more likely to remember ads if they’re funny ✔ They help to humanize brands Have a great weekend, everyone! 👋 #advertising #Doritos

Remember the campaign: "Snoop Dogg Goes Smokeless!" 🔥 Solo Stove is a company that specializes in designing and selling innovative outdoor stoves and fire pits. Their products are known for their efficient combustion and minimal smoke output, making them popular for camping, backpacking, and outdoor gatherings. Snoop Dogg is well known for his association with and advocacy of cannabis (weed). He has openly discussed his use of cannabis throughout his career and has often incorporated references to it in his music and public persona. It's no wonder that when you run a campaign like "Snoop Dogg Goes Smokeless!" you are not only credited with being quirky but you also earn a spot in Adweek's “Top 40 Ads of 2023”. 🏆 #Marketing #stories #branding Credit 💡 : HubSpot Social Media Trends Report 2024 and Solo Stove

10 years on from the first ad in the HARIBO UK voices campaign and we have the new ‘fishing ad’. What do I admire most and think we can learn from this ad and campaign? 🛑 Attention is hard to earn these days. Minds are busy places. And to occupy a spot you have to do something unusual that could be a threat or opportunity so people attend to it.  The dissonance between the visual and the audio …. Grown men and kids voices … is so unexpected that people really attend to it.  Smart. 🧒 Unearthing a truly big idea that resonates AND brings your brand’s proposition to life can offer years of successful creative work that doesn’t lose its charm 🎶 A masterclass in building and using DBAs.  The sonic cue, slogan, logo, using kids voices, the product shape and design.  Everything just shouts Haribo even if you’re trying not to listen! 💕 They go a level deeper on the emotional benefit.  Of course sweets and chocolates make you happy.  But there’s another whole level of ‘happiness and release’ when you remind people to enjoy a moment of childlike innocence and joy in a sea of serious adulthood If you want to learn more, take a look at the newsletter, subscribe or grab a cuppa and enjoy us dive deeper in the 10 minute video at the bottom of the newsletter. Congratulations Quietstorm LLC, Philip Murphy and the whole marketing team on another great ad. #advertising #effectiveadvertising #creativeexcellence #consumerinsights #marketresearch #insights #distinctive #dba #sonicbranding https://lnkd.in/eeyrnFwu

Fanfare - here’s my puppy. Bolly. Pesky LinkedIn algorithm seemingly adores fluffy animals as much as I adore Bolly (named after Bollinger - you know me…smashing those advertising stereotypes one at a time 🤦🏼♂️) Ps. More importantly, some of us have been using fluffy animals (well a big yellow bird) for years #notnewnews #Bigbirdmarketing #someleadothersfollow #advertising #strategy

I will admit, it has been a minute since I've ran & worked on a social media giveaway. To the point, where I was a skeptic & anti giveaway guy for brand accounts in 2023. Enter (which you should if you have Instagram & fly fish) the first social media giveaway campaign of 2024 - Pure Fishing Grey's Fly giveaway campaign. So what are my tips to running a successful social giveaway you (aka no one) may ask? 1) K.I.S.S.: The simpler the entry method = The more responses + entries. Truly. The more barriers to entry, or added steps, or personal data (especially) you ask for + ask to complete - the less entries you will get. With one caveat - next point 2) Make the Prize Worth It: The better the prize = The more responses + entries. Shocker, I know. But this was almost my first point and as the prize or prize package grows, so will the interest and willingness to participate. This should be the foundation for your campaign expectations. 3) Team Up: Find a partner brand, influencer/ambassador, non-profit and team up to hit a wider audience + combine products for bigger prize package and/or spread campaign awareness across platforms. For example, the Grey's Fly team paired up with Fly Fishing Film Tour as a category sponsor for the film tour and to coincide with some in-event activations - we decided to run this social giveaway campaign simultaneously. 4) Define the Goal: What's the point of the giveaway? To gain followers (this one's goal)? To raise awareness around a new product launch? To support a cause or organization? Make sure you know why you're running a giveaway so that you can measure campaign effectiveness against. What do you think of social media giveaways? Have you had success as a small business or brand running one? Any key points I missed? #socialmedia #giveaway #flyfishing

🐶 🐱 In honour of National Pet Month, we thought we’d share some of the Barking Mad marketing campaigns seen over the years. In our latest blog post we've looked at some campaigns that were the cat’s pyjamas but also those that were a bit of a dog’s dinner. You'll find the link to the post in the comments below. 👇 If you’re looking for help with ideas for your next marketing campaign and want to make sure it’s the pick of the litter, then get in touch! #NationalPetMonth #BarkingMadMarketing #MarketingCampaigns #ContentAgency #DigitalMarketing #MarketingStrategy

Time is ticking! There are only 9 days left to enter Shop Dog Marketing's Summer Giveaway, and we're giving away 5 YETI Roadie 32 Wheeled Coolers! Perfect for your next adventure, these coolers are built to keep your refreshments chilled all day long. How to Get In On The Action: • Automatic Entry: All our valued clients are already in the draw. • Boost Your Odds: • Refer a Customer: Gain 5 extra entries for each referral! • Leave a Clutch Review: Earn 2 extra entries for every review you write! Important Dates: • Entry Deadline: Ensure your referrals and reviews are in by 12 PM MST on June 30th. • Winner Announcement: Join Shop Dog Marketing live on Facebook on July 1st as we reveal the lucky winners! With just 9 days remaining, don’t miss out on this fantastic opportunity to win a top-of-the-line YETI cooler. More entries mean more chances to win, so start referring and reviewing today! Good luck, everyone! 🍀 #SummerGiveaway #YETICoolers #WinBi #GiveawayYETICoolers #ShopDogMarketing #AdvancedLocal

Twin Troller redefined its marketing strategy to reignite sales of its unique fishing boat, shifting its focus from product features to the emotional appeal of fishing. This strategic pivot, driven by insightful consumer research led by the Bloodhound Group, led to a comprehensive campaign emphasizing "The joy of the fishing experience" through digital marketing efforts. The result was a significant sales boost, more than doubling the figures from the previous year, proving the power of connecting with consumers on an emotional level. Click this link to learn more about how we helped this client revitalize its market presence: https://lnkd.in/ew6TRvBe #TwinTroller #BrandRevitalization #EmotionalMarketing #BrandStrategy

Struggling to stand out in a crowded dog training market?  Let's hear your biggest marketing challenges in the comments! #dogtrainingbusiness #marketingtips

🐶 Unleashing Wisdom: 7 Marketing Lessons from 'Super Pickles'.🚀 Are you a dog lover like me? I'm a must-pet-all-the-dogs kind of gal. 🐕❤️ But did you know that our furry friends can also be marketing mentors? 🐾 Meet Pickles and discover the valuable marketing lessons he's taught me. 🐶 https://ow.ly/UlAN50Q7KlT #MarketingLessons #DogMarketing #SuperPickles #CanineGuide #MarketingSuccess #DogLessons #MarketingTips #DigitalMarketing #SocialMediaMarketing