GUT’s Post

Carlos Monteiro I truly appreciate the effort that you are doing to bring in diverse communities - I'd say clusters of businesses around the world to get their heads together to grow . Yes this is what I enjoy doing ..Build & Grow brands. Consumer, retail, Corporate and Personal. (I stress on the 'enjoy' bit .:) Just being a transactional (product/service) can't give you leverage long term . Any brand owner cannot survive in his/her market solely today . Economic crunches, geopolitical risks, changing consumer habits , climate change are just some of the reasons that companies need to think - what other routes should I check out . I know your focus is mainly Brazil but global too. I had some work there on local favourite Lacta and international brand Belvita back in my Mondelez days but also later as a consultant with AjeGroup owner of Big Cola brand. Across the array of sectors I have worked in globally, you'd be surprised how much commonality in issues businesses face - from large to smaller companies . You can view my work reel on this link : https://lnkd.in/dkpHpk7k See you Thursday and thanks for the invite. #investment #brand #international_markets #strategy #export #fmcg #cpg #trade #distribution #consumer_insights #shopper #channels #ecommerce #growth #africa #brazil #lacta #aje #equity #global_expansion #saudi_arabia #uae #gulf #south_africa #partnerships #communication

WHAT DOES A TIGER EAT? SILVER AND BRONZE KANCILS. We came, we saw, we roared. At the recent Kancil Awards, Sambal Lab took home 1 silver + 2 bronze + 4 merits for Tiger Den, and 3 merits for Guinness Flavour By Fire We submitted but two campaigns, and competed against 700+ total entries. Only 7 Golds and 29 Silvers were given out in what was probably the toughest show in Kancil history. Both campaigns were developed and delivered by our young and energetic team. Check out our case videos here: https://lnkd.in/gJnv36S6 https://lnkd.in/gsHFFp4S If you’re a client who would like to work with an agency that truly understands brand experiences, drop us a note. Find out how loud your brand can roar. And suits or creatives who want to help develop Visible Brand Actions (locally and regionally) for some of Malaysia’s most exciting clients, uncage your future at talk2us@samballab.com A big thank you to our fearless clients at Heineken Malaysia Berhad (brewers of Tiger Beer and Guinness) for believing in the work. Months of planning, early mornings, and late nights- we loved every second! Finally, we would be remiss if we did not acknowledge our competitors’ performance. A big shoutout to all Kancils 2023 winners! Seeing as how this is only our second showing at Malaysia’s biggest creative awards festival (last year we won 1 Bronze and 11 Merits), we’re well on the way to winning Kancil AOTY or at least the Golden Kancil by 2025. Just saying. Better get started on that job application email. #VisibleBrandActions #Kancils2033 #MakeItForMalaysia #SambalLab #BrandExperiences #TigerBeerMY #GuinnessMY

Next week Cannes Lions International Festival of Creativity I´ll have the Honor to be part of Young lions Marketers competition 2024, what an honor and important responsibility. Can´t wait for an exited week! @Melissa Chen Andrea Quaye @chris brown Shannon Womack 🔜 I'm sure we´ll do our best 🦁 Gabriel Suárez Ortega #BusinessManagement #LiderandoEquipos #FMCG #Commercial #Innovacion #PlaneacionEstrategica #changemanagement #SalesAndMarketing

Looking for value creation in Digital journey? This is one story of how we made it at HEINEKEN VIETNAM unlocking incremental growth with Product recommendation on B2B Sales! #HeinekenDTGlobalAward #2ndPrize #HeinekenVietNam #RTMTransformation #OneTeamOneDream

When insight comes from outlook.

🏆Awards which are based on customer feedback and choice are the ones that the company should value. I believe this is one of these awards. At the same time, awards mean that we need to work more to deliver what customers expect and value. However, from my point of view, it's not only about delivering the expected but also educating our customers and the public (where the brand should move and what the brand should represent). I wrote about this in my post describing the experience from the bistro that I have owned for a few years. The saying that the customer is always right should not apply unconditionally. I still feel the same way. What is your opinion on the role of brand and customer interaction?

Heineken's Silver Sensation Heineken's significant investment of over $100 million in marketing its new light Silver beer, along with the prominent focus on the beverage at the F1 Heineken Silver Las Vegas Grand Prix, can be explained by several strategic marketing considerations. Heineken aims to expand its product portfolio and reach new market segments with the introduction of Silver beer. This substantial marketing budget is allocated to create brand awareness, capture market share, and drive revenue growth in the competitive beer market. By leveraging a major sporting event like the F1 Grand Prix, Heineken can strengthen its connection with existing consumers and create new brand advocates. This reinforces brand loyalty and encourages repeat purchases. By leveraging a major sporting event like the F1 Grand Prix, Heineken can strengthen its connection with existing consumers and create new brand advocates. This reinforces brand loyalty and encourages repeat purchases. READ ARTICLE: https://lnkd.in/gu8hmJfW #HeinekenSilverBeer #F1GrandPrixShowdown #BrewingExcitement #SipIntoSilver

How Red Bull competed with giants like Coca-Cola to become a huge brand? The answer is by category creation🚀 Ideally, Red Bull should have competed on factors like 🎯Better taste 🎯Lower cost 🎯More quantity Instead, Redbull did the exactly opposite thing. ⚡Worse taste ⚡Higher cost ⚡Less quantity Redbull knew that it was difficult to compete in the beverage industry, so it created a new category of 'energy drink' Even though Redbull didn't have sweet taste like other drinks. It positioned itself as a magic drink/tonic that can 'give you wings' for conquering thrilling sports, be a rockstar and live your dreams. The reason why students have 2-3 Red Bull cans on the night before the exam so that they can get power and conquer the next day. The success for Redbull was in its unconventional features. 💎Worse Taste: It has weird taste, it's tangy cough syrup taste makes people believe that it is some kind of potent energy drink. 💎Higher cost: It kept the cost higher to make the perception that it is some magic drink to give you tremendous energy when you need it. 💎Less quantity: It had smaller cans compared to other drinks but it showed that small cans feature as a benefit consuming such magic drink in a large amount at one go is not safe. Are there any other products who had exactly opposite things to compete on with their competitors but still became huge? ✅️ RE-SHARE this post if you found it useful !!! Follow me (Nehal) for more. Coca-Cola FEMSA PepsiCo #product #brand #category #marketing #strategy

🍔 💨 Talk about fast food…. 🍟 🏎️ McDonald's has become the latest leading-global-brand to narrow down a specific market to target in the Formula 1 calendar (#LatAm 🇲🇽 🇧🇷). 🌎 Statista positioned McDonalds as the most valuable fast-food brand in the world with an estimated value of $197 billion in 2022. This goes to show that the very top brands in the world aren’t happy to rest on their current success and are always looking for opportunities to grow. 📈 The LaTam fast-food market is estimated to be worth $75.37 billion by 2029 from $57.7 billion in 2024 (Market Data Forecast), demonstrating an important growth opportunity. 🇦🇪 So, with the #UAE being named the most stable global economy and 10th best 'soft power', perhaps now is a good time for brands to be looking at regional partnerships in the #MiddleEast... #SportPartnerships https://lnkd.in/ek7F8bp2

💡While not officially confirmed, reports suggest Diageo owned Guinness has beaten competition for The HEINEKEN Company to replace Budweiser Brewing Company APAC as the Official Beer of The Premier League 💡Proposed four-year partnership will start from the 2024/25 season and is reportedly worth UK£41 million (US$51.3 million), a little over UK£10 million (US$12.5 million) per year 💡As an iconic beer brand with Irish heritage, the Premier League sponsorship allows Guinness to strengthen its connection with the passionate football culture in the UK and globally 💡The deal gives Guinness visibility and association with one of the most-watched sports properties (viewership of 3.2 billion), reaching engaged fans across multiple platforms 💡It complements Guinness' positioning as a premium beer, aligning with the prestige and global appeal of the Premier League 💡Branding and integrations allow Guinness to create unique on-site experiences for fans, deepening their brand affinity 💡The sponsorship enables targeted marketing activations catering to the league's diverse fanbase across demographics and geographies 💡Leveraging the sponsorship, Guinness can craft compelling storytelling and campaigns that resonate with football fans' love for the game and the social camaraderie of watching it with friends over a beer 💡The deal allows Guinness to capitalize on the fervent football fandom, potentially driving sales during match days and fostering brand loyalty among fans 💡Effective integration with Premier League partners and clubs can open up cross-promotional opportunities for Guinness as well #sports #sportsbiz #sportsbusiness #sportssponsorship #sponsorship #guinness #beer #premierleague #foootball #fandom #footballsponsorship SportQuake