Harvard Business School Club of New York’s Post

We are excited to welcome Leslie Zane, an award-winning Fortune 500 brand consultant and behavioral expert, for a memorable discussion about rethinking how you think on June 27th. Using lessons from her new book “The Power of Instinct: The New Rules of Persuasion in Business and Life,” Zane will explain how you can bypass the conscious mind, harness powerful connections, and convince consumers to believe in your vision. Your ticket price includes one copy of “The Power of Instinct.” You can also purchase the book online: https://bit.ly/3KNsRV6 Joanna Stone (MBA ‘97) of Oaklins DeSilva+Phillips will be our moderator. Register today to learn about how you can work with a person’s brain, not against it: https://bit.ly/4c3rddV #hbs #HBSAlumni #HBSClubNY #Networking #Author #BehavioralHealth #Consumer

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Leslie Zane

President and Founder at Triggers® Brand Consulting | 1st Behavioral Science Firm | TEDx Speaker | Discovered The Brand Connectome | HBR Author | People buy on INSTINCT, not need or loyalty

1mo

I am very excited to be with all of you on Thursday evening. After all, what’s more important: this or the Presidency of the United States? Actually we’ll be finished by 8pm so you can do both! You decide which is the better show!

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