Moderated by Jason Shames, Adjunct Professor, New York University, today’s second Commercial Strategy Conference general session focused on distribution. Attendees left the panel equipped with valuable knowledge and helpful tools to effectively navigate the complexities of modern distribution dynamics. “You’ll always have consumers that go to third parties, but as their awareness grows, especially through loyalty programs, I think you’re going to see a shift towards more direct booking.” Chris Murdock, Director Distribution Strategy, Accor, and President of HEDNA “It really is about personalization, and how to we as an organization figure out what that particular guest is looking for and how do we reward them with things that make sense to them” - Sydney Goodwin, Director of Automated Distribution, Omni Hotels and Resorts “I cannot express enough how important it is to invest in training.” Sarah Fults, Vice President, Distribution, MGM Resorts International, and chair of HSMAI’s Global Distribution Advisory Board, on what is a key tenet to a hotel loyalty program #HSMAICSC24 #HSMAI
There is so much more that goes into Distribution than we realize. It’s time cosuming, training, and working with multiple systems and partners. It really is another topic or should I say 4th leg. Great session that got all of us thinking! Great job!
Strategic Commercial Leader | Team Champion | Hospitality Industry Expert
1moOmitting the most important quote of the day (paraphrasing) “to Distribution, Revenue Management is sexy”.